JustMeans - A Social Media Starting Point for Businesses
Businesses strive to find the best avenues to connect with their audience. Today, social media is one of those avenues that not many companies are pursuing. Social media can be a platform that's associated with many risks for these companies.JustMeans is a social media platform that aims to change all of that.
Introducing Social Media To Businesses
If this were a course, JustMeans would be the teacher of social media for businesses. JustMeans provides a way for businesses to use various tools associated with social media from blogging to podcasting with ease. To make businesses feel comfortable in early adopter territory, traditional medias such as press releases are also provided. With these tools, users, or "stakeholders", can easily engage with businesses on JustMeans via the company's profile.
Social Responsibility
JustMeans rides the economic "green wave" of corporate social responsibility. This is also one of the key focuses of the JustMeans site and the businesses that engage with it. Businesses can post about the "social responsibilities" that they are upholding to keep users and fans of a businesses network up-to-date on their goals and outreach programs. The site includes a forum for businesses and consumers to collectively brainstorm about ideas for change. This way, users are actually heard, while companies can receive better feedback about what they can do better.
Connecting For A Collective Change
JustMeans is a great platform for connecting businesses that are socially responsible with users that appreciate being informed not only about a company's ethics, but what a company is doing to insure that they are upholding the standards they've set and obligations they've committed to from a social standpoint. JustMeans is not only a network to help introduce businesses to social media, but a platform for collective social change.
Comments
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Thanks for the coverage Corvida. The site allows for companies to create profiles on their social responsibility and use a wide variety of widgets/modules to do so. They can include blogs, groups, jobs, reports, events, press releases, google maps, videos, and their stakeholder network to convey the work they are doing.
For an example check out Timberland's Profile on the site. In the same way that shareholders of companies are now getting updates quarterly from CEOs, Timberland is updating its stakeholders (employees, activists, investors, the media, vendors, suppliers) on a quarterly basis on its social and environmental scorecard. Users can directly have a dialogue with companies about what they are doing.
Thanks again.
Martin
Martin Smith
CEO
JustMeans
Posted by: Martin | May 30, 2008 5:53 AM
I work in the sector and want to congratulate JustMeans on their launch. You guys have put a lot of work into the site.
Posted by: Robert Q Benedict | May 30, 2008 6:06 AM
Justmeans is interesting... they bring a lot together but not sure what their own core offering is.. some clarification on this would be useful
Posted by: Conrad | May 31, 2008 1:57 PM