Sponsor Post: LeapFish Draws on Power of Social Media for Worthy Cause
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Business and social uses of Twitter have gotten most of the attention since the social platform hit the mainstream. But Twitter's benefit to charities and worthwhile causes is just as obvious, and we're now starting to see more and more uses in this sphere.
Witness the #beatcancer campaign, which made it into the Guinness World Records for tweeting its way to raise $70,000 in 24 hours for four cancer-fighting organizations.
Twitter is not alone. Facebook is proving to be a viable base of operations from which to draw attention to the world's most pressing problems. The Causes application alone has 17.5 million monthly active users and has helped raise $4.5 million for approximately 155,000 non-profits.
LeapFish, a newly launched real-time and social search engine, is joining the movement. It has teamed up with the Make-a-Wish Foundation to empower Twitter users with the ability to grant an ill child's dream to go to Disneyland. The Tweet-a-Cause, which hit the wires last week and runs until November 27th, is steadily climbing through the twittersphere.
This particular campaign is devoted to four-year-old Jacob, who has a rare and life-threatening disease that has affected him since birth. LeapFish is donating $0.10 per tweet to the Make-a-Wish Foundation until 100,000 tweets have been sent, raising $10,000 and granting Jacob's wish: to take his family to Disneyland for a week.
Social media is powerful, and hopefully causes such as these are only the beginning.
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Breast cancer is a worthy cause. Too bad Leapfish doesn't have a worthy product.
For a few months now I have been hounded by their overly aggressive sales team who refuse to take no for an answer and refuse to remove me from their calling list. It is my opinion that a quality product does not require an aggressive sales team. Most hard sales types have an inferior product.
Update:
On Wednesday, December 09, 2009 I received a sales call from Leapfish. The calling salesperson became quite rude when I asked to be removed from their calling list.
In the morning of Thursday, December 10, 2009 I receive a voice mail from one of the sales managers at Leapfish. He apologized for the behavior of the previous caller and offered to have my phone numbers set as blocked so their system would not be able to call me again.
Seems Leapfish are trying to clean up their reputation. I definitely appreciate the apology and call back.