Blogged Live from DEMOfall by Alex Iskold
BuzzLogic has unveiled a solution today which helps marketers keep track of social influence. Based on your topic of interest, BuzzLogic software turns the chaotic world of blogs and web sites into a network of flows of influence. The software finds top influencers, measures the weight or importance of each source, and shows you incoming and outgoing influence flows.
The company used an interesting example on stage - Microsoft Zune's marketers need to compete against the beloved iPod. To do that, they need to tap into the blogosphere to identify iPod's top influencers. The BuzzLogic team tracked iPod, Zune and iPod+Zune influencers and literally got a picture of the situation (like the one shown below). They were able to identify a few key blogs that Zune should approach to help them turn the tide. Personally, I am skeptical that Zune can catch up at this point, but with the BuzzLogic service at least they can see what the need to.
Pics: dchurbuck
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It's been a busy day on Read/WriteWeb, with Alex Iskold managing to find time to file multiple reports from DEMOfall 2006 in San Diego. Here are his posts from today: Widgetbox: A Chat With CEO Ed Anuff USBCell does... Read More
Another busy week in web tech. Alex Iskold was at DEMOfall06 in San Diego - where emerging technology companies show their wares - and live-blogged much of the action for Read/WriteWeb. A full list of his posts is here, but... Read More
BuzzLogic was one of the hits of the recent DEMOfall 06 event. As Alex Iskold noted in his original post about the company, its software helps marketers track social influence among blogs and other web sites. We were as intrigued... Read More
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seems a pity that they are unable to create a website with a working 'contact' section. All the hype they are creating about this will be going to waste.
Posted by: Dave | September 26, 2006 11:42 PMThe 'Contact' section worked just fine for me.
Posted by: Thad | September 27, 2006 9:27 AM