This week we're looking at how Web technology is being used in the Beijing Olympics. In today's post we check out how some of the world's leading brands are using Continue reading »

The Beijing Olympics starts in a few days and what better test of the mainstream web is there than the world's biggest sports event. This is the first in a Continue reading »

Sticking with the sporting theme, and in deference to the European Championship currently in progress in Austria and Switzerland, our latest look at mainstream use of web 2.0 is a Continue reading »

Last week we started a new series called Mainstream Web Watch, in which we'll be exploring how the Social Web is infiltrating mainstream culture. We started out with NBA.com last Continue reading »

Welcome to a new series on ReadWebWeb, which we're calling 'Mainstream Web Watch'. Over the coming weeks I will be exploring a whole range of websites for RWW - from Continue reading »