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Meebo Rooms Launched - "like a very very rich widget"

Written by Richard MacManus / May 14, 2007 10:24 PM / 8 Comments

Tonight meebo is launching Meebo Rooms, a rich media chat room product that users can put on their blogs and websites. They can be private or public chat rooms, and can feature video content from sources such as youtube and NBC. Earlier today I spoke to Seth Sternberg, CEO and co-founder of meebo, about the new product.

Meebo's core product is a browser-based IM platform, allowing people to use multiple IM accounts on the one webpage. Meebo has 2 million registered users and gets about 1 million sessions and 100 million messages per day. According to the press release, meebo rooms "are places where people can chat and view media live with IM buddies, both inside meebo.com and across the Web on their own pages." Meebo has partnered with a number of content providers - including blip.tv, Capitol Music Group, CNET Networks, NBC Universal, and others. They are launching with pre-assembled meebo rooms from the 14 initial partners, with more to come. Techcrunch has more info on the features, but for the remainder of this post let's analyze what the product means...

Meebo Rooms is reminiscent of Netvibes Universe, which recently partnered with leading content providers (such as CBS) to create 'branded' universes. The comparison to Netvibes is apt, because Seth described meebo rooms to me as "like a very very rich widget". Just as Netvibes and Pageflakes are in one sense a homepage for widgets, including rich media like video, meebo is also attempting to be a distribution hub for rich media. Meebo is using its core strength, providing real-time chat, as the foundation for a multimedia social networking service. Video content is the main feature being touted, but also important is the social angle - because the combo of chat and media gives people a compelling context to gather together, using meebo's platform. Perhaps this is what TV will be like in the future ;-)

Note that advertising will eventually be part of the mix, as meebo also announced tonight it will test advertising on the meebo.com site.

All in all, a good move by meebo - quintessential web 2.0 in a lot of ways. However I'm not sure I'll be rushing to use it myself, as I have enough trouble focusing on my work with multiple text-based IMs competing for my attention ;-) Let alone adding video to the mix... But what do you think? Would you use meebo rooms?


Example of NBC meebo room - click for larger image



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  1. I will use it to test it out. I may even be able to set-up a Love Across Borders video room in the future.

    Posted by: Shaun Apple | May 15, 2007 3:11 AM



  2. Very cool ... I am a huge fan meebo.com.

    Posted by: kaz | May 15, 2007 3:42 AM



  3. And I thought maybe we were crazy... we launched a stripped down version of this last friday: http://mychatlog.com

    Posted by: Steve Mallett | May 15, 2007 5:41 AM



  4. With millions of users, why would CBS give away their content for free to Meebo? Advertising will not offer the profit that could be captured through the digital content viewed by millions of users. The 9thxchange is a company that understands the need for a distribution hub of rich media content, but CEO John Bonaccorso of www.9thx.com also realizes that big media, labels, content providers, content creators, and p2p consumers should also be able to buy, sell, and trade the content legally - for profit - with protection.

    Posted by: Kelly Goode | May 15, 2007 8:30 AM



  5. m33p!

    apologies.

    I fully admit I am totally out of the loop on IMs, I had to force myself to uninstall them all because I could never get any work done. That was about 3 years ago now and I haven't looked back.... until xbox 360 live synced to my msn last week that is :/

    Posted by: Phill Midwinter | May 15, 2007 9:37 AM



  6. I'm a big fan of meebo.com - they offer a great web-based multi-network IM interface. While it is good that they are 'experimenting' (i.e. the cool meebome widgets), I don't think these rooms will take off. All they are offerig is a limited (compared to YouTube) selection of video clips that people can watch together and chat about. Huh? What is cool, interesting, or useful about that. Nada.

    Perhaps this is just an attempt to branch out into different ad-based revenue streams, which in itself is a noteable idea.

    Posted by: Jason | May 15, 2007 7:13 PM



  7. I had an explore of the site, I've been a user for the last few months, but the biggest change I've found is that I now get disconnected every 3 minutes. Until that is fixed, i'm not happy, it was running smooth till the new meebo came in. Maybe it's being an overseas user.

    Posted by: Marc | May 15, 2007 7:44 PM



  8. While it's interesting from a technical standpoint, is it useful? Will people really use it?

    Posted by: Paul | May 16, 2007 3:33 AM



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