Microsoft's Bing is Now Mobile, Too
After launching Bing just a few days ago, Microsoft also just released a mobile version of its new search engine. Bing mobile generally works as well as Bing does on the desktop. It's a capable search engine, and Microsoft's focus on turning Bing into a 'decision engine' is even more apparent here than in the full browser version. This means, for example, that Bing Mobile will try to figure out if you are more likely to be interested in seeing recent news reports about a search term, or if you want to see a map.
Works Well - But Not Always
Generally, this works surprisingly well, and the ability to set your location often gives you good local results. At the same time, however, some searches that worked perfectly well on the main Bing site only gave horrificly bad results on the mobile site. A search for "Portland to Newark," for example, will give you results from Farecast on the main Bing site. The mobile version brought up a list of local businesses with the word 'Portland' in their name around Newark, NJ. Of course, Bing only launched a few days ago, so we expect Microsoft to fine-tune these results over time.
For the last few days, I've had Bing as my default search engine in Firefox. After using it for a while, and after adding a few Greasemonkey scripts to enhance its functionality, Bing has really shown that it is a very useful search engine. It is very hard to break the Google habit, however, and if I hadn't set Bing as the default search, I would have probably been heading over to Google instead.
New Ads
In addition to the mobile version of Bing, Microsoft also launched its new advertising campaign for the new search engine, which prominently features Microsoft's core message about Bing: it's not about finding lots of links, but about getting you the right information quickly. The ad is definitely a cut above Microsoft's Seinfeld ads from last year, though it will probably not unleash the kind of visceral reaction that a lot of people had to the Laptop Hunters ads. There, of course, Microsoft had a relatively easy target (Apple) - but it would really be hard to construct an ad that attacks Google's search prowess.
Share
Facebook
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
I understand that Bing is a 'capable' search engine, but what's different about it and how does it stand out. I think Bing really had to come out of the gates strong, and that just doesn't seem to be the case. Has someone had better luck with taking advantage of it?
'Has someone had better luck with taking advantage of [Bing]?"
@Spencer Spellman
I have! Check it out:
http://img29.imageshack.us/img29/1696/bing2.jpg
:)
enerally, this works surprisingly well, and the ability to set your location often gives you good local results one
local results to give a very good capability of running perfectly fine
i'll have to give bing a go see if its any good.
hope it gives good results because im sick of getting results that have nothing to do with what i ask for.
Bing is becoming more and more exciting!
Hey all,
With another surprise from Microsoft shows that they have planned a great roll out for Bing and I really think there may be many more surprises to follow. So I m keeping my fingers crossed , lets see what all Microsoft has to offer to get a full swing on.
Bing has been creating ripples already with good user interface, people in my network have all given positive feedbacks.
I have watched bings back links more than double in the past few days. Although I have not used it all that much I still think google tops them all but I will continue to use bing to give a better opinion.
I have already expected to see that since there are lots of users who connect to the internet with the use of their mobile phones. I would love to try this sometime.
dragon tattoo design
Bing may have a chance of being somewhat successful, even after all of Microsoft's recent failures. It does have a catchy phrase: “Just Bing It”
I posted the commercials, they’re OK:
http://newevolutiondesigns.com/blog/4-commercials-for-microsofts-new-bing-search.html
After launching Bing just a few days ago, Microsoft also just released a mobile version of its new search engine. VGP-BPS2CBing mobile generally works as well as Bing does on the desktop.
Great post. But i think live must do more thing in web internet than mobile.
First it was MSN, then Live, now Bing. What's next is what I want to know and also why they're own add url link doesn't even come up in their own search.
One great thing about Bing is using it for shopping... Search the term wii in Bing. Notice at the top there will be a sponsored link for a percent off anything on eBay. Just follow the link.
Bing - A better way to search from Microsoft-a search engine that finds and organizes the answers you need so you can make faster, more informed decision. sony vgp-bps9
Will people ever stop pushing version rap numbers on the web!
http://www.hiphopalemi.net/Sohbet.asp ..
One great thing about Bing is using it for shopping... Search the term wii in Bing. Notice at the top there will be a sponsored link for a percent off anything on eBay. Just follow the link.
http://webhosting.reviewitonline.net
Bing has been creating ripples already with good user interface, people in my network have all given positive feedbacks
Why is Bing trying soooo hard to beat google?