For example, location-based services (LBS) - there still isn't one single app which everyone uses to find their friends out in the real world via their mobile phones. Instead, we have a number of similar but competing applications all vying to be the Facebook of location-based apps.

Another example is money payments - this type of service is having more of an impact in the developing world right now where access to banks is more difficult than here in the Western world where people just want the convenience of paying through their mobiles. When was the last time you paid someone or paid at checkout through your mobile phone? Never? That sounds about right.

The List

The full list is as follows:

1. Money Transfer: This refers to people sending money via SMS messages. Like mobile payments, this service has more appeal in developing markets for now. However, there may come a time when even using your debit card seems passé, while paying for something with actual cash seems downright ancient.
2. Location-Based Services: As mentioned above, there are still far too many services to choose from when it comes to location-based social networking, fragmenting the market. Your friends on Loopt are often different than those on Brightkite and that list is different than those on Foursquare. But LBS extends to more than social networks - it includes any application that taps into your phone's GPS capabilities to offer up location-based services of any kind, whether that's local business reviews or directions to the nearest Starbucks. Gartner says this will be one of the most disruptive technologies in the future, with a user base growing from 96 million in 2009 to 526 million in 2012.
3. Mobile Search: No, mobile search isn't new, but on the mobile platform, it may get shaken up a bit. Gartner predicts that consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies" for mobile search. While that statement is a little vague, it sounds like good news for services like Taptu who have entered this field with search offerings designed from the ground-up for mobile devices.
4. Mobile Browsing: Saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious. But as Gartner notes, mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%, meaning that those who are still using the app-less,more basic feature phones will still be joining the mobile web in mass numbers over the coming years. That's also good news for web developers who can build mobile web applications to cater to this bunch as opposed to focusing all their efforts into building apps for the numerous mobile platforms like the iPhone, Android, RIM, and others.
5. Mobile Health Monitoring: Another technology whose impact will be felt more heavily in developing markets, mobile health monitoring is still at an early stage of maturity and implementation says Gartner. Project rollouts have been limited to pilot projects for now, but in the coming years the industry will begin to monetize these efforts by offering mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
6. Mobile Payments: Like mobile transfers, mobile payments are more common in developing markets at the moment, but that is quickly changing. Yet even as this type of service grows, Gartner admits there will be challenges. Mobile payments will be a "highly fragmented market" where there will not be "standard practices of deployment," notes the report. That makes it sound like this is one technology that will still need some work, even when 2012 rolls around.
7. Near Field Communications (NFC): More popular in some European and Asian markets than in the U.S., NFC still isn't a standard feature on many of today's phones. That may be about to change, too. In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
8. Mobile Advertising: Also not new but growing fast, mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012. And mobile advertising will also be used by companies alongside their other campaigns including TV, radio, print, and outdoors.
9. Mobile Instant Messaging: Gartner says that latent user demand and market conditions are conductive to mobile IM's future adoption. It will appeal to developing markets where mobile phones are often the only connectivity device a user owns. But will it be a major app by 2012? It seems that SMS is still the service to beat, especially in the developing world. We'll have to wait and see on this one.
10. Mobile Music: Sure, you have the iPhone, but what about your other options? What about mobile music services - especially those for non-iPhone devices? We're still waiting on Spotify in the U.S., for example, and their competition too. Gartner says that we're beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.

What's Missing?

A glaring omission from this report is that of Augmented Reality. Gartner had even placed this technology on their "Hype Cycle for Emerging Technologies, 2009" report earlier this year. Do they not think that AR will have a major impact by 2012? Considering that's only a little over a year away, it could just be too soon for AR to see the widespread adoption that we hoped it would have by then. Or it's possible that - as some have suspected - AR is simply a "cool" way to see and interact with the world around you, but hasn't produced any "must-have," highly useful applications just yet. For example, seeing AR views of local businesses and user recommendations is fun, but is it a markedly better experience than using a service like Yelp? For many, that answer today is "no." AR needs to grow out of being a technology you use "because you can" to one you use "because you have to." Until it's the best option to perform a particular task, it may not make Gartner's next list, either.  

But did the message get through to potential phone buyers? It appears that it did...at least according to mobile analytics firm Flurry. In their latest report, the company found that the Droid is now the fastest-selling Android phone to date, beating the sales of the myTouch 3G by more than four times.

Flurry's analytics service monitors over 10,000 mobile applications on both the iPhone and Android, or approximately two out of every three iPhone and Android handsets on the market. While obviously this isn't a look at the mobile ecosystem as a whole, it's a big enough slice to form some initial conclusions about the popularity of the latest mobile device to run Android, Google's mobile operating system.

By monitoring the new Android devices on Flurry's system, the company estimated the first-week sales for the Droid handsets as compared with both the myTouch 3G and Apple's iPhone 3GS. Although the iPhone still outsold the Droid within its first week, Flurry notes that the iPhone simultaneously launched in 8 countries worldwide while the Droid only launched in the U.S.

It's also important to note that the iPhone 3GS was just the latest model of the iPhone to arrive on the market, it is not the original device. Prior to the 3GS, the iPhone had two previous versions, the second which finally allowed for 3G cellular access and GPS capabilities. This update made the iPhone 3G a hugely popular upgrade and the company sold 1 million or so units on their opening weekend. Comparing the third generation iPhone to the first version of the Droid isn't a true "apples to apples" comparison, but on the other hand, the comparison of the T-Mobile myTouch 3G and the Droid is.

According to Flurry, Droid is dramatically outselling the myTouch 3G based on first week sales. That may say something about the quality of the Droid's hardware, the impact of a good marketing campaign or perhaps even people's frustrations with the iPhone's limitations. Or maybe a little of each. Then again, Verizon has nearly triple the number of subscribers as T-Mobile, so they already have a head start.

The Growing Power of Android

In the end, while we can't take any of these numbers to the bank, what we can learn is that the Android OS is making serious headway in the smartphone market. Although no one Android phone on its own may beat the iPhone, as more and more "worthy competitors" launch on numerous hardware platforms, the Android OS's install base may eventually catch up to that of the iPhone's. 

In any event, that's what Google believes. In a recent earnings call, Google CEO Eric Schmidt proclaimed that "Android adoption is about to explode," citing 12 Android phones on 32 carriers in 26 countries. Research firm Gartner predicts that the Android OS may end up ranking second worldwide by 2012. However, if more of the Android launches prove to be as successful as it appears the Droid's may be, Android may move up the charts even faster than predicted. Of course, who ends up on top all depends on Apple's next move. If the company decides to launch their phone on more carriers, all bets are off. If that's the case, Apple's market share could double, says Morgan Stanley's Kathryn Huberty. But that doesn't necessarily mean that Android would be left far behind. "Android is "backed by the power of Google's search engine," said Huberty. "Google's other up-and-coming consumer and enterprise products should make [Android] a dominant platform."

In other words, if you're the owner of a jailbroken phone, you should now be concerned.

Unlike the relatively innocuous iKee worm which the creator designed more as a "public service" to alert users to the potential for malware on the iPhone, the new hacker tool, dubbed "iPhone/Privacy.A," is the real deal. Where iKee simply switched the iPhone wallpaper to display a photo of singer Rick Astley (a nod to the internet meme of rickrolling), Privacy.A gives the user no indication that it is running on the device.

The new hacker tool also operates a bit differently than iKee does, as it doesn't have to sit on the iPhone itself in order to inflect its damage or spread. The hacker can either load the worm onto their personal device and then monitor the network for jailbroken devices to attack or they can load the malicious program onto a computer. As Intego points out in their post, this computer could be on a public network at an Internet cafe or retail store. In that scenario, the tool would then scan for any other jailbroken iPhones that came within range of the Wi-Fi network and attack them.

How to Secure your iPhone

Although many jailbreakers are tech-savvy enough to know how to lock down their devices to protect themselves from attack, there are quite a few who have simply followed online instructions such as these to perform the jailbreak. This group, while arguably somewhat tech-savvy, doesn't necessarily know all the nitty-gritty details about the iPhone filesystem or its security mechanisms.

To make it easy on these users, we've provided steps on how to change your iPhone's root password - the common denominator required in order for the malware to gain access to your device.

While some may argue there's no need to change your root password if you haven't also installed the SSH program, another necessary element for these attacks to work, we think that's a little short-sighted. It would be easy enough for a malicious hacker to trick jailbreakers into installing SSH by bundling it with some other third-party application offered through underground App Stores like Cydida or Icy. By masquerading as something innocent like a wallpaper-changer or ringtone bundle, a hacker could easily set up a number of jailbreakers with SSH without the victims even being aware that it has been installed. Although we haven't heard of anything like this happening yet, if we thought of it then you can bet that the hackers out there have thought of it too.

Changing the Root Password

The best protection is to simply change your iPhone root password. That will keep you safe from the current iPhone malware...as least for now. Here's how:

1. Install the MobileTerminal application from Cydia.
2. Reboot your iPhone.
3. Launch MobileTerminal and type in the command: passwd
4. At the prompt which asks for the "Old Password," type in: alpine
5. At the new password prompt, type in a new password of your choosing, making sure to pick something strong.
6. Re-enter the password to confirm.
7. You'll then be returned to the Mobile$ prompt which means the change was successful.
8. Now you'll need to change the password for the secondary admin. Type in the command login root.
9. Again, you're prompted for the old password. Type in alpine.
10. Now type in the command passwd
11. You'll then go through the change password routine a second time, entering in alpine as the old password, creating a new password and then re-entering it to confirm.
12. When you are finished, close the application.

Note: these instructions assume you are running iPhone OS 3.0 or higher.

While some early testers of the Waveboard app complained that it didn't do anything more than what the iPhone optimized website already offered, the next release of Waveboard may have those naysayers changing their mind. Waveboard 2.0 has a few new features, but the one that will grab everyone's attention is its ability to offer "push" notifications on the iPhone.

Quick Inbox

One of the new features of Waveboard 2.0 is something called the "Quick Inbox" view. Since Google Wave loads a little slowly on the iPhone - something developer Dirk Holtwick says is out of his hands - he's come up with a workaround for a speedier launch. The new "quick inbox" feature offers a fast-loading overview that displays the waves that have changed, as you can see in the following video:

Push Notifications

Even more exciting, perhaps, is the push notifications feature. In addition to displaying a badge on the app's icon showing the number of new waves, the push notifications feature will tap into the iPhone's ability to display pop-up alerts on your device. As new text is entered into a wave, the iPhone will display the additional text in a push notification message:

Of course, depending on the number of waves you're involved in and how heavily they're used, this feature could easily become an annoyance. Unfortunately, Google offers few control mechanisms for managing the waves you belong to at the moment - something that could lead to serious information overload for Wave users. For example, anyone can add you to a wave - even without your permission. This can lead to an inbox crowded with waves that you don't really care about following. For some, this feature is a key selling point for Wave, but for others it's just a chaos-inducing mess. That may change in future, though, when Google implements the "whitelisting" feature, which will allow users to create an approved list of fellow wavers, and only people on that list will be able to contact you.

There's no word yet on if or how you'll be able to manage the new push notifications feature in the app's settings. If there were configuration options that let you exclude some waves (like public ones, for example), then it would be even more useful.

In any event, the app will now have some value-added features that make it worth the $0.99. Stay tuned to the GetWaveboard blog in the coming days for more details on the new features and how they work.

The American and Australian scientists at STAR have received a $100,000 grant from the Gates Foundation to develop the cough-analyzing software for developing countries where access to health care is more limited than in first world nations. Despite the poor economic conditions of these under-developed countries, there are a plethora of mobile phones which are being used for everything from early warning systems to mobile payments to health alerts. An mobile app that diagnoses disease would fit right in.

The way the diagnostic software works is by comparing the sounds of the mobile user's cough to a database of coughs associated with all the different types of respiratory diseases. There would also be multiple coughs per disease stored in the database to take into account variations by age, gender, weight, and other factors.

While to our untrained ears, many coughs sound just alike, a tuned-in doctor - or in this case, a mobile app - can listen to the entire structure of a cough from the initial intake of air to the final 100-150 milliseconds of a cough that contains the distinctive "wet" or "dry" and "productive" or "unproductive" sounds that help to classify the cough's seriousness, explains an article on Discovery News. Even the loudness of a cough is taken into account - healthy people have coughs that are 2% louder than a sick person's.

At the moment, the software exists as a computer application but the scientists plan to have it re-written, when complete, as an application for mobile phones.

There's no word on when the mobile application will be released, but the scientists will need to collect around 1000 cough samples before the database is ready. If they're able to then design a successful analytical tool for mobile phones, the impacts to people's health would be far-reaching - and not just in developing countries, but everywhere in the world.

In the Beginning

When handheld computers went mainstream, developers had only one choice: Palm Pilot. Within five years, they had Symbian and Pocket PC (later Windows Mobile) to consider also. By 2009, there were no less than eight major operating systems for smartphones: two versions of Windows Mobile, two versions for Blackberry, iPhone, Android, Symbian, and webOS, not to mention traditional feature phones running various flavors of Java.

The Impact

Developers were forced to make the tough choice of which operating system to develop for. Making it harder, customers were scattered and were requesting versions of a variety of platforms, with no one platform controlling the market, unlike the desktop world. Until a few months ago, they had only one choice: develop for each platform independently, picking and choosing which to support, each with huge costs and unknown payback.

That, however, is changing. Developers now have three ways to develop cross-platform. And while these technologies are still in their early days, they will evolve rapidly.

HTML 5 and the Mobile Web

One option is to forgo installed applications altogether and develop mobile Web applications. HTML 5, with its access to local databases, makes this possible. There are two major obstacles to this strategy right now: first, ubiquity of HTML 5-enabled browsers and, second, a willingness among customers to accept it as a standard.

While the first will be solved with time and pressure from other OS platforms, the second is a bigger problem. The customer's willingness to accept Web-based applications is a psychological change that takes years to evolve. Device owners have been trained that cell phone connections are inherently unstable. In many places the connection disappears, and until that is resolved this mental adjustment cannot begin to take hold.

Flash

Adobe recently announced its push into the mobile space, with Flash-enabled browsers for most platforms and a Flash-to-iPhone-app compiler for Apple's smartphones and handhelds. This would allow developers to write all of their apps in Flash and then deploy on multiple mobile browsers and the iPhone via a compiled application.

This still suffers from many of the same disadvantages of HTML 5, because it requires a psychological change in customers to accept running apps in the browser. In addition, Apple's hard-nosed stance against Flash in the browser will impede this movement because it will require two completely separate creation processes.

Finally, for Flash to take hold, operating system manufacturers will have to start treating Web-enabled applications the same as non-Web-enabled ones. For example, launching Web apps from the home page must become standard.

JavaScript Native Apps

A new class of applications has arisen. These are native applications that are compiled for a specific platform but that use Web technologies for the user interface. This has the most potential. The most prominent one currently is PhoneGap. Other solutions include Appcelerator and Rhomobile, which uses the Ruby on Rails Web development language.

These technologies, all open sourced, enable developers to write back-end processes in the native code and all of the user interfaces in HTML, CSS and JavaScript. This application is then compiled into a native application. It can be uploaded to app stores, distributed via downloading and installed directly to the device.

The fundamental problem with mobile development isn't the back end, though. The backbone of all of these platforms is C or Java, which is generally portable if written with that intention. The problem is user interface development, which requires deep knowledge and understanding of each mobile device. Making the UI cross-platform solves the vast majority of problems associated with this kind of development. If you had to point to where the approach falls short, it would be that cross-platform applications don't feel "native," a shortcoming that would be solved by good design and better CSS work!

Conclusion

As the smartphone market evolves, we are unlikely to see a clear winner as we did in the PC business; and because of that, developers will be forced to write for multiple platforms. But for the first time in a decade, developers have options for multiple-device development. The cost and learning curve associated with writing native apps for every platform can finally be mitigated.

While all of these technologies are early to market, the writing is clearly on the wall. After more than a decade of discussion, the combination of Flash, HTML 5 and JavaScript will make "write once, use everywhere" a reality.

Guest author: Elia Freedman is the CEO of Infinity Softworks, the leading provider of software calculators, with over 15 million distributed. In its 13-year history, Infinity Softworks has developed applications for iPhone, BlackBerry, Windows, Palm OS and Windows Mobile. Elia writes about tech, mobile and running a business on his blog, eliainsider.com.

With all the news from the event, one thing was clear: RIM desperately wants developers to build for Blackberry and is now actively enticing them with a slew of new offerings designed to win them over.

One of the biggest announcements made yesterday involved the launch of new APIs (application programming interfaces) for third-party developers. The APIs offered include a new advertising service, a payments service, location services, and the general availability of Blackberry's own Push service, which had never before been made available to outside developers. What this means is that developers now have the tools to build applications that rival those already available on many other smartphones today, most notably, the iPhone. In some cases, the Blackberry APIs even offer something the iPhone doesn't such as is the case with the payments service which allows you to pay for apps on your next mobile phone bill.

The location services include a geo-location API that will use cell tower triangulation as a backup for when GPS fails, making location-based applications more reliable. There are also services for determining your phone's location on a map and another that helps estimate travel time for driving directions. It's obvious to see how these types of services could help build new and useful mobile applications for the Blackberry.

Also revealed was the new Blackberry Advertising Service, an offering designed to help developers generate revenue from their mobile applications. Through partnerships with ad networks, developers can easily integrate mobile advertising within their apps and track the ad's effectiveness with an included analytics package. It's even possible for these ads to access the phone's core features. For example, you'll be able to initiate a phone call from an ad or add a calendar entry from an ad. That's an innovation that many other mobile handhelds are not yet offering. These types of interactions should have a clear appeal to the many business-minded corporate Blackberry users who are often more interested in getting things done than they are with playing mindless games.

That being said, the game-playing crowd isn't being ignored either. Also announced was support for OpenGL ES, a graphics API for 3D games. While this doesn't quite put the Blackberry on par with what's available for iPhone, it's a move that's designed to keep Blackberry at least somewhat competitive in the field of mobile gaming.

Other announcements included new support for mobile developers looking to build applications with the languages and tools they already know and use. Java developers will get a new GUI builder that lets them create mobile interfaces using a WYSIWYG (what-you-see-is-what-you-get) editor with drag-and-drop capabilities. Adobe developers will be able to use the company's Flash Platform technology and Adobe Creative Suite tools to build rich, mobile apps as well. This is another area where Apple falls short - Flash still doesn't work on the iPhone. Instead Flash developers have to use special Adobe software to convert apps written in Flash to a format that's iPhone-compatible. Also, designers can now use Adobe Photoshop and Dreamweaver to build both themes and widgets using the new Blackberry Theme Studio 5.0.

Apps, Apps, Apps!

In addition to the RIM-specific announcements, a number of companies also used the Developer Conference as the launching pad for new Blackberry applications and related announcements.

Ebay, for example, unveiled a brand-new mobile app that lets you search for items, view descriptions and photos, bid, watch items, and more. It will also tap into Blackberry's now open Push services API to deliver real-time alerts as to when you're outbid on an auction. Considering that the company has already generated $400 million this year using eBay's iPhone application, this new Blackberry app should be a big hit among mobile users when it launches next month.

The popular location-based social networking service called Loopt also revealed a major update for Blackberry which includes something the iPhone can't offer due to the nature of the device: it runs in the background to continually update your location in real-time. This is one of the iPhone's biggest flaws according to critics, since so many mobile applications take advantage of always-on connectivity to track your location for the benefit of specific mobile apps. In Loopt's case, the app knows where you are in order to show you nearby friends and local businesses which you can rate. It even offers mobile coupons for the retailers and restaurants in your vicinity.

Finally, Xobni, the Outlook email search plugin that discovers social connections in your inbox, revealed their new Blackberry application, too. As with the desktop software, Xobni for Blackberry will let you find contacts in your address book quickly using Xobni Rank technology which returns results ranked based on frequency and freshness of your communication. The application will be made available sometime early next year.

The Blackberry Developer Conference continues until Thursday, so stay tuned for even more news over the coming days.

Using the OneRiot API, Taptu's new homepage presents a mobile-friendly search engine interface complete with search box and verticals for searching just the web, images, and now, "buzz." Previously, the site included verticals for music and video searches too, but those have seemingly been done away with in an effort to simplify the interface.

The new "buzz" section is where you can find the real-time results. Here you'll find content pulled from sites like Twitter, Digg, other social sharing sites and the company's own panel of users who have downloaded the OneRiot toolbar and are sharing their web-browsing data in anonymous aggregate.

While Twitter is clearly a source of breaking news, we've always found it a bit odd that OneRiot includes Digg in its "real-time" search engine. We've never thought of Digg as anything near real-time - in fact, it pales in comparison to Twitter when it comes to the speed with which information spreads. With the immediacy possible on today's web, sites like Digg seem much slower - painfully slow at times - often taking hours on end to feature the news that had already been buzzing on Twitter for half a day.

That said, Digg and other social news sharing sites can sometimes unearth news that had been overlooked by major media outlets, especially when focused on a particular niche like technology. For example, just think of how many stories you read on someone's personal blog or Reddit and never saw anywhere else on the web. By tracking niche websites like these as well as Facebook, MySpace, Bebo, social bookmarking sites like Delicious and StumbleUpon, microblogs and URL-shortening services, Oneriot can discover links that may have otherwise gone unnoticed.

Taptu's new mobile search engine interface currently works on major touch-enabled devices including the iPhone, iPod touch, G1, Nokia N97 and 5800, and the BlackBerry Storm 1. The Taptu iPhone application will also be updated soon to include the additional functionality. You can test the new service yourself starting at 9 AM EST by pointing your mobile browser to www.taptu.com.

One of Orb's best features is the OrbLive iPhone application which connects with your home computer over the internet to provide access to your media library of audio, video, and photos. Through the mobile application, you can access any of your media files and play stream them over either a Wi-Fi or 3G connection. In the Windows version of the software, PC's with TV tuner cards can also connect you to live, streaming TV in addition to the other shared media saved on the PC's hard drive.

To some extent, Orb competes with Apple's own offerings since it provides access to music and video from either a desktop computer or an iPhone. That's why it was somewhat surprising that Apple ever approved the company's iPhone application to begin with. Even more surprising is that they allowed it to function over 3G when similar products - like Slingbox's SlingPlayer for iPhone, another live TV streaming app - are restricted to Wi-Fi only.

No Live TV for Mac Users Yet

Unfortunately, the Mac version is debuting without the live TV streaming functionality. According to Joe Costello, CEO of Orb Networks, support for live TV support will be added in subsequent versions. In the meantime, however, Mac users can install the Orb software to stream music, photos, videos, home movies and webcam feeds stored in iTunes to their iPhones or to any other internet-connected device including netbooks, notebooks, media players, game consoles and more. All that's needed is the new Mac OS X desktop software (works on OS X Intel 10.5 or later).

Those interested in trying out the new Mac version can grab the installer from here: orb.com/en/download_orb. For now, the Mac software is available in English only.

Magnatune has always done things differently. It was one of the first online music services to allow its customers to choose how much they wanted to pay for an album. From its inception, the service never featured DRM'ed music and always offered its albums in alternative formats like WAV, OGG, FLAC and AAC. On its website, Magnatune offers a commercial-free streaming plan starting at $5/month (users can choose to pay more) and a download membership that starts at $10 a month.

Sadly, the first version of the iPhone app doesn't support these membership options, but according to Magnatune's announcement, the next version will allow paying members to stream announcement-free music.

Features

The app itself is pretty straightforward. You can browse Magnatune's catalog by artist, album and genre. One neat feature of the app is that it remembers where you left off when you turn the app off - or when you get a call - and prompts you to return to that song when you start the app again.

Shopping

The Magnatune store allows users to buy songs right from their phones. Most of Magnatune's artists are featured in the iTunes store, and the app simply takes users to the iTunes app to buy the song. This, though, also means that potential buyers can't choose how much they want to pay for an album.

Record Labels on the iPhone

Another label that has also released an iPhone app recently is Ghostly International. This app (iTunes link) features only a selection of Ghostly's catalog, however.

We have talked a lot about how bands and artists have started to look at iPhone apps as replacements of traditional albums. Hopefully, more music labels will now also follow Magnatune's lead and release their own apps. With built-in purchasing and music discovery, this is a logical extension of the app-as-album trend - but then, the major music labels aren't exactly known for being logical.

Below we've posted a chart comparing the features of 5 new services for iPhone app discovery: Apple's own App Genius, a new social app discovery service called Chorus that launched to great press coverage this morning, a simple mobile sharing service called AppsFire, a remarkably similar service called Yappler and Appolicious, a website like Delicious for iPhone apps.

• Best mobile interface: App Genius, Apple's own service inside the app store. It's simple, it works quickly, gives fun recommendations on the phone and has easy access to app reviews. No one else has beat it, yet.
• Best web interface: Appolicious is awesome. There's a lot of things it doesn't do well, but it's web interface is fun to read, feature rich and solid. It's not a sharing service, it's a discovery service - and for that it does a good job. Yappler's is pretty good, too. No one is doing a great job of tying web and mobile together.
• Best sharing: Appsfire. Sharing apps is so easy with Appsfire I regularly fire it up just to share a link to Appsfire itself, then I add on a couple of other recommendations. Launch the app, click some of your apps you want to share with someone, then the share button opens an email with Appsfire links to all the selected apps. It's a fast, easy way to point someone to apps you think they'd like. The fact that you can do it from your phone to someone you're having a conversation with is key.
• Best recommendations: None. No one is doing a terribly good job at this, the most important feature. Chorus, the much-hyped new social recommendation service, appears promising but so far only offers an activityfeed view of a cold-start friends network with vague friend import options and a completely impersonal looking "recommended" section. Did we mention the spammy Twitter messages the company says it's going to soon stop sending through your account? The fake-looking testimonials from users on the company's home page? Ugh. It's disappointing that no one has nailed this yet, but it's very early days.
• Autodiscovery of the apps you already have: Everyone does it, Yappler has the best user experience in doing it.
• Discussion: Applocious is the best place to learn a lot about an app before downloading it. Yappler is a close second. Inclusion of video, screenshots, local and App Store reviews and other features are what make these two services stand out.

So...which of these should you try? That depends on what you're looking for, but I'd personally recommend checking out Appsfire and Appolicious right away. All of the services are worth checking out, though. Someone's going to knock this out of the park and become the Yellow Pages of iPhone apps. We're not there yet, though.

Below we've listed 13 different tools that let you create your own iPhone applications, none of which require knowledge of Objective C, the programming language used to build apps for the iPhone OS .

What it Does: Sweb Apps offers an online service which lets anyone build their own iPhone apps even if they don't know how to code. Designed with small business owners in mind, the company offers pre-created templates which you can customize with different background images and your own custom icons if desired. Otherwise, you're welcome to use the graphics provided by the company's own image library. After picking the category for your app (Restaurant, Retail, Business, etc.), you choose the buttons you want to include (Menu, Directions, Map, etc.). You can even create a mobile storefront where Sweb Apps manages your inventory. 

How Much it Costs: The company offers four-, six- and eight-button packages, which all include a one-time set-up fee of $50 per button. Then there is a $25 monthly hosting fee applied to every application going forward

Our coverage: Build Your Own iPhone App with New Service from Sweb Apps and Sweb Apps 2.0: Build Your Own Mobile Storefront for the iPhone

2. AppIncubator

What it Does: Think you have a great idea for an iPhone app but not the skills to build it yourself. Like Apple says: "there's an app for that!" The AppIncubator iPhone App from MEDL Mobile lets you submit your ideas which the company's development team will then build into apps for you. App submissions can be sent in via the iPhone app or by way of the company website. Once received, you go online to use the company's "storyboard" tool to sketch out in more detail how you imagine the app working.

How Much it Costs: Using the service or downloading the iPhone app itself is free, but MEDL Mobile takes a cut of the profits after the app goes live in the iTunes App Store. 25% of the total revenue is shared with you and the company keeps the rest.

Our coverage: This iPhone App Helps You Make iPhone Apps

3. Kanchoo

Kanchoo is another platform that allows content producers to create native iPhone applications, this one is designed for news organizations. To use the service, you provide the company with an iPhone application icon, a splash screen (in .png format) and a description of your application which will be used in the iTunes App Store. Then, using their online tools, you build your app by uploading the content which can consist of either photos or news articles.

How Much it Costs: Basic account holders pay $88 for creation of their iPhone application and submission to the iTunes App Store along with a $28 per month fee for bandwidth and hosting.

4. AppBreeder

What it Does: AppBreeder is another DIY app builder service, similar to SwebApps. Where SwebApps offers categories to choose from, AppBreeder offers "App-Kits." These are pre-defined collections of app settings which include gadgets, icons, and behavioral elements. There are kits for a wide range of industries including everything from real estate to legal and bands to restaurants. You use the kits as a jumping off point to start building your app and then add or remove gadgets as your needs require. After building your app, you can then publish it to the iTunes App Store. However, AppBreeder isn't just limited to the iPhone - it also lets you publish apps for Blackberry and Android devices as well. (Note: the company's website says that "due to sudden demand spike" AppBreeder's build and publishing tools will be unavailable until Nov. 30th.) 

How Much it Costs: AppBreeder offers different packages depending on whether your app will be ad supported or ad-free and which platforms you plan to distribute it on. Ad supported apps are free, iPhone web apps are $9.95 - 14.95, native iPhone apps are $29.95, and the iPhone/Blackberry/Android app package is $39.95 - 49.95.

5. MyAppBuilder

What it Does: MyAppBuilder is a service that creates iPhone applications designed to help you sell your content. Whether that's books, music, videos, etc., the service turns any content into an app. You can also use MyAppBuilder to create custom quizzes, apps that are fed by Twitter pages, or you can turn your blog into an app by way of its RSS feed. To use the online app builder, you login to the service's "Control Panel" where you submit details about your app including content, features, flow, and image files. The company then uses this information to create an app for you which is sent back to you for review. After you approve the app, MyAppBuilder submits it to the iTunes App Store on your behalf.

How Much it Costs: The service is available for a fee of $29 per month. There is also a $20 processing fee to compile your data, put it in the appropriate format, and submit it to the App Store for review.

6. BuildAnApp

What it Does: BuildAnApp is another DIY cross-platform app builder designed for small businesses, community groups and professional service organizations. Using the web-based service, you can pick and choose from the company's customizable templates to create apps for the iPhone, Blackberry, or Windows Mobile platforms. As with Sweb Apps, creators can use their own graphics or choose images from the company's own online gallery. A special feature of this service is its ability to house an email distribution list that will notify end users to download the application once it becomes available. (Note: this service is currently in private beta testing right now. You can sign up here to be notified when it's available).

How Much it Costs: The company says pricing has not yet been determined but will be "competitive" with similar services.

7. eBookApp

What it Does: The eBook App Maker is a service specifically designed to create iPhone apps from eBooks. The app builder supports nearly all digital formats including PDF, Doc, Zip, CHM, HTML, TXT, FB2, PDB, PRC, Mobi, PDB, MHT, RTF. eBook creators can also specify various fonts and sizes, can add images and notes, can lock the orientation to landscape or portrait, and more.

How Much it Costs: The company's site doesn't publicly list its pricing but offers a "request a quote" form instead.

8. GameSalad

What it Does: GameSalad is a downloadable tool for creating games without needing to know programming or scripting. Using the company's visual editing software, you can create games which can then be published to both the web and to the iPhone. GameSalad offers a suite of "interactions" and attributes which you can add into your game to create the action. You can also drag-and-drop art files and sound files from your computer into the game builder, too. As you create the game, you can tweak the various elements during the building process and can preview what the game looks like before compiling it. 

How Much it Costs: The company offers a basic, free version of GameSalad which lets you publish to the web, but not the iPhone. For iPhone games, there are two versions available: the Express version for $99/year and the Pro version for $1999/year.

Our coverage: Gendai Games Launches GameSalad Beta

9. MobileRoadie

What it Does: Mobile Roadie is an application builder that lets bands create their own custom iPhone applications which can include content like photo galleries, streaming music files, YouTube videos, upcoming concert listings, lyrics, news, Twitter and RSS feeds, and even interactive features like a "wall" where fans can post comments and photos.  The app can also link to Ticketmaster and LiveNation ticket sales information and to the band's album(s) on iTunes.

How Much it Costs: There is a $499 set up fee for Mobile Roadie followed by a $29/month fee for the first 100 installs. To get rid of the 1 cent per install fee, bands can choose to host their own content instead.

10. MobBase

What it Does: Similar to Mobile Roadie, MobBase is also an app creation tool designed for bands. Without needing programming skills, musicians can create apps that include videos, images, bios, band news, streaming playlists, concert schedules and links for music purchases. The tool, offered by MixMatchMusic,

How Much it Costs: Applications are $20 dollars to activate. Free apps are priced at $15 dollars a month for the first 500 installs with $5 dollars per additional 1000 downloads. Paid apps cost $20 dollars per month for the first 500 installs and $6 dollars per month for each additional 1000. MobBase does not take any application sales fees in regards to revenue share. The company also receives 5% of purchased music downloads.

11. Rhomobile

What it Does: Rhomobile does require that you know how to code, but only HTML and Ruby, not the Objective C required for building iPhone apps. Developers can build any application and then use Rhomobile to deploy their app anywhere - including the iPhone, Blackberry, Windows Mobile, Symbian, or Android marketplaces.

How Much it Costs: The Rhodes framework is free for developers who open source their applications under GPLv3. Commercial Rhodes licenses are also available at $500 per application and commercial RhoSync server licenses are available based upon the planned number of users connected to the server.

12. PhoneGap

What it Does: Like Rhomobile above, PhoneGap is also an open source development tool for building mobile apps. Also like PhoneGap, you do need to know how to code, but this time, you just need to know HTML and Java as opposed to the iPhone's Objective C. With this tool, you can build apps for iPhone, Blackberry, and Android while also taking advantage of the phones' native features like geolocation, the accelerometer, sound and more.

How Much it Costs: PhoneGap is completely open source and free to use.

Our coverage: PhoneGap: People's Choice Winner at Web 2.0 Expo Launch Pad

13. RedLaser

What it Does: Red Laser is an iPhone application that lets you scan barcodes with your iPhone in order to compare the in-store price with other online deals. However, with the latest version of the application, RedLaser 2.2, you can create your own custom barcode scanning apps. To do so, first download the updated application from the iTunes App Store, then visit www.redlaser.com/apps from the iPhone's web browser. Follow the instructions on the page to set up your own application - you'll need to fill in data like the URL of the site you want to compare prices with, the URL for the app icon, etc. When complete, tap the "build app" button. The completed app can then be added to your homescreen. Although this app is designed more for personal use and not resale, it's still worth checking out if you want to create your own barcode scanning application without needing to know how to code.

How Much it Costs: RedLaser is available on the iTunes App Store for $1.99.

Update!

While this post was by no means meant to be a definitive list, it's amazing the response it's received in both the comments and via email. So many people have asked "how could you forget.. this company or that?" OK, Appcelerator was an oversight, but as far as the others, they just weren't on my radar. Here's a few of the ones that received multiple mentions:

• TapLynx: A DIY solution for building apps without coding.
• MobileAppLoader: Another DIY solution for building iPhone apps without code.
• MobileStoreMaker: A DIY solution for making a mobile storefront for iPhone.
• Appcelerator: Like Rhomobile and PhoneGap, you do need to code, but you don't need to know Objective C. Instead, you can build iPhone apps with HTML, JavaScript, CSS, Python, PHP and Ruby instead.

• MobiOne: An iPhone emulator that lets you build iPhone apps by coding them using your web development skills.
• Appanda: A system that lets you build apps through RSS, links and manual uploads. Still in beta.

However, there are tons of others, too. Really - tons! Hop into the comments section to see even more suggestions from their users and fans.

We predict that it won't be long until Apple overtakes RIM as the leader in this hotly contested (and vitally important, in context of the Web's shift from PC to phones) market.

39% of the 4,255 people polled by ChangeWave Research said that they own a smartphone. This is an increase of 2% since June and nearly double the level of two years ago. 11.6% now say they plan on buying a smartphone in the next 90 days.

AdMob's report was particularly bullish on Apple, reporting that iPhone traffic now accounts for nearly half (48%) of all smartphone requests in the United States. The ChangeWave report adds some much-needed context into smartphone statistics, by reporting that RIM - the makers of the blackberry - remains the market leader in terms of number of devices.

More people are undoubtedly using the iPhone to surf the Mobile Web, but more people still own a blackberry device.

Perhaps the most telling statistic in the ChangeWave report, also happens to be the most qualitative. 74% of the iPhone owners that ChangeWave polled reported that they're "Very Satisfied" with their iPhone. Less than half of RIM device owners said that.

Given what these latest AdMob and ChangeWave reports found, it's clear that smartphones are poised to hit the mainstream in a big way in 2010 and beyond.

AdMob had reported that of the top 10 mobile phones in the US currently, half are touchscreen, 6 have Wi-Fi capability and 6 have mobile app stores. Apple's iPhone led the way on all of those fronts. Android, RIM and the likes of Nokia are all putting out similar smartphone devices now.

RIM still holds sway over the workplace, but Apple definitely has the momentum in the consumer market.

Photo credit: Andy Mihail

The Bing team also added a few new features to the generic mobile search. Users can now search for NFL teams and players and get real-time updates about games, stats and scores while a game is on. This feature is only available in the U.S.

In addition, Bing has implemented a flight search feature. You can now type in the airline code and flight number and Bing will return the latest gate information and departure and arrival times.

But Will Anybody Use It?

The new mobile interface for the iPhone and similar devices looks a lot better than the earlier version and is also more usable. Given that users can only switch between Google and Yahoo as their default search providers on the iPhone, however, it's questionable how many iPhone users will actually use Bing's mobile search.

Among the devices making the heaviest use of the mobile web are the iPhone and its non-smartphone counterpart, the iPod Touch. The data traffic created by these two handhelds has increased 19 times from September 2008 to this past month and now accounts for 43% of all smartphone requests worldwide. In the U.S., that percentage is even slightly higher, with iPhone traffic accounting for nearly half (48%) of all smartphone requests.

Apple devices (iPhone and iPod Touch) also claim the top two spots on both the U.S. and the worldwide charts of top handsets. However, feature phones like the RAZR v3 and Samsung's R450 are still making the top ten list as well and account for 60% of ad requests in the U.S. - a figure that's likely due to the unlimited data plans available with each of these devices.

Key Takeaway #2: Watch Out! Android is Rising Fast

Now climbing up the charts, Google's Android, the newcomer to the mobile operating system game, is beginning to have an impact on mobile web traffic as well. From August to September of 2009, the percentage of smartphone traffic generated by devices running the Android OS grew a whopping 13% over the course of the month. That's a dramatic increase in such a short period of time and gives credence to recent reports that Android is poised to become the number two smartphone in the worldwide market. While still far behind the iPhone OS in terms of traffic with only 17% of U.S. traffic and only 10% of traffic worldwide, Google's mobile OS is already beating out competitors like RIM, the maker of Blackberry devices, and Windows Mobile. It has also claimed two spots on the top 10 chart of handset models in the U.S with the HTC Dream coming in at number 3 and the HTC Magic coming in at number 10. Worldwide, the Dream is also number 3, but the Magic only makes it to spot number 15.

Key Takeaway #3: Outside of U.S., Mobile Web Strong in India, Indonesia, U.K., Philippines

When looking at the number of ad requests by country, the U.S. is still dominating with 47.3% of all requests coming from the States. The next nearest country, India, only comes in at 6.5%. Rounding out the top five are Indonesia, the U.K., and the Philippines. These numbers point to heavy mobile web use in each of these countries as compared with the rest of the world.

When grouped by larger regions, North America is number one with 49.5% of requests, most of that from the U.S., and the second largest region is Asia, accounting for 25.3% of requests. Western Europe, Africa, and Latin America follow with 9.4%, 5.3% and 5.0% respectively.

Looking at just percentage increases in traffic growth, a different picture appears. Latin America is showing a large percent increase year-over-year at 0.6%, second only to North America's 1.1%. Other regions in the top five, while still accounting for large numbers of requests, actually saw slight decreases in growth (less than 0.5%) over the past year.

Smartphones are Taking Over, Mobile Web Grows

While none of the data included in this report is all that surprising, it's interesting to see actual numbers put to the reported trends. We can now see the disproportionate amount of web surfing done by iPhone users, no doubt thanks to the phone's Safari web browser, a vast improvement over the browsers included in many other mobile devices on the market.

It's also worth noting how fast Android is moving up the charts right now. It could very well be the next contender to the smartphone crown, especially given the company's plans to continue spreading its OS across numerous devices worldwide. As Google CEO Eric Schmidt recently declared, "Android adoption is about to explode." Also, AdMob noted on an earlier blog entry that there are already 12 Android phones available through 32 carriers in 26 countries. By the time they release their next Mobile Metrics report, those numbers are sure to have increased.

What all this means to the consumer is that smartphones are now edging out feature phones as the devices of choice. More phones than ever come with the advanced capabilities like touchscreens, full-featured web browsers, and Wi-Fi. With features like these, more people will begin to surf the mobile web and download mobile applications. This, in turn, will drive related changes in mobile platforms, communication, e-Commerce, and more, all of which are bound to see similar upward trends over the coming months.