As noted last week, a group of startups are launching today at Mobile 2.0. Here are the first lot:
heysan describes itself as a "mobile meebo" - it's a meta IM service for mobile phones. It is mobile browser based and works on the iPhone. The service is free and features include one single buddy list and a chat conversation view. They launched in April 07, a product of the YCombinator program.
See our full review of this product, a new type of mobile search.
Mippin connects mobile users to their favorite web content, which for mobile means the freshest content optimized for small screens. It has a search function (although a search for "mobile2.0" didn't discover any R/WW posts), and if you find a good story you can share it - via services like Twitter. It also allows you to publish content.
Update: Prashant Agarwal from Mippin comments: "hey richard, I searched for "Mobile2.0" when I did my demo. But if you search for "Mobile 2.0" you guys come up. Stupid, I know, we're working on it."
MobileResearch is a mobile data company; it sells data feeds, does phone testing, etc. They've done a lot of work on device targeting. The Mobile Analytics product is a stats service for Mobile Web, launching in January. Currently the service is in private beta testing.
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I've gotta say... meebo beats heysan. Heysan requires me to log onto each account seperately, which is no big deal on a computer, but meebo's meebo account (which just logs me onto all of my other accounts at once) is very helpful with an akward iphone or pda. Also, on heysan I couldn't tell who was idle or away. Lastly, though I had the "Remember Me" checked, it did not work, which takes time away from logging on. This is a prelaunch version, but for right now meebo is better prepared for the mobile world. It will be fun to see how meebo works to stay in the lead, with only these few minor differences seperating the two.