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New CNN.com Goes Live - Google and Yahoo Both Search Providers

Written by Richard MacManus / June 30, 2007 6:35 PM / 11 Comments

As we reported yesterday, CNN is this weekend re-launching its website as an enhanced multimedia site - packed with web 2.0 features such as recommendations and user generated content. The new site has just gone live - read our full review here.

One noticeable thing about the new site, that we didn't mention, is that both Google and Yahoo are CNN's search providers. Check out these screenshots:


New CNN.com site, International edition, with Yahoo search


New CNN.com site, global edition, with Google search

The explanation is that Yahoo powers search for CNN's international version, whereas Google is the global search provider for CNN. At first we thought Google had usurped Yahoo, but it seems that both are still used.


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  • Does anyone else think it's crazy there is a "Global" edition AND an "International" editition? From the thesaurus:

    international
    adjective
    international business concerns global, worldwide, intercontinental, universal; multinational.

    global
    adjective
    1 the global economy worldwide, international, world, intercontinental.

    Posted by: Tim from bla.st | June 30, 2007 9:29 PM


  • Really slick looking. I really like the clean look. Nicely done with the "Personalize Your Weather" section. Clicking on the RSS FEEDS still takes you to the old look. I like the I-REPORT section (top-right). The only thing I wish they enable was to allow you to move the individual portlets around like how Newsvine has recently done.

    They are sure moving towards Web2.0, but are missing many key aspect of Web2.0. How about voting and tagging articles?

    John / Developr.com

    Posted by: John | June 30, 2007 10:01 PM


  • 162 Warnings, not too shabby lol.

    Posted by: BillyG | July 1, 2007 4:22 AM


  • Tim,

    I am happy to see I wasn't the sole person confused about the use of the labels "International" and "Global" :-)

    Here again, we encounter context specific use of labels, but the Context is missing so the labels simply produce ambiguity.

    This is another scenario to exposes the to: Say What You Mean and Mean What You Say :-)

    This is why Context is so important when dealing with Web Discourse.

    This is why Data Granularity matters.

    This is why a Semantic Data Web is so important.

    Note: The last comment do not in anyway imply: handcrafting RDF (just as you don't handcraft (X)HTML on the Document Web today).

    Posted by: Kingsley Idehen | July 1, 2007 9:14 AM


  • Typo Correction:
    This is another scenario to exposes the to: Say What You Mean and Mean What You Say :-)

    ** Should have read: **
    This is another scenario that exposes the need to: Say What You Mean and Mean What You Say :-)

    Posted by: Kingsley Idehen | July 1, 2007 9:16 AM


  • Just about 10 pixels off from fitting in a 1024x768 Firefox window without a horizontal scrollbar, much like this page. A shame.

    Posted by: Dan Grossman | July 1, 2007 5:08 PM


  • Wow. This is very impressive. I may actually use CNN.com once in a while now. I don't see the point in having a global and international version. As another commenter pointed out, they mean almost exactly the same thing.

    Posted by: Jared Schwager | July 1, 2007 5:27 PM


  • This is a bigger coup for Google than it might seem. If I'm not mistaken -- and screenshots at the WayBackMachine (http://web.archive.org/web/*/www.cnn.com) seem to confirm this -- Yahoo handled all of CNN's web searches up until this recent change. And, if our logs at Zuula.com are reasonably representative, CNN's search volume is nothing to sneeze at. So, once again, Google has managed to strike a deal to power a lot of searches generated by a highly trafficked website. It's hard to understand why Yahoo let this happen.

    Posted by: Zuula | July 1, 2007 10:12 PM


  • Does anyone know the difference between the international and global editions??

    Posted by: SEO in China | July 2, 2007 4:51 AM


  • Perhaps they are attempting to attract a younger crowd - or maybe they were losing visitors to Yahoo or Google News or MSNBC.

    This is likely the same direction that WSJ will take under the new ownership

    Posted by: security | July 2, 2007 12:47 PM


  • CNN switched from Google to Yahoo Search in 2004 about the time Yahoo Search stopped using Google. 3 years later CCN realized that Yahoo Search is going from bad to worse and switched back to Google.

    Posted by: SFWriter777 | August 10, 2007 12:05 AM




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