New Record: US Internet Users Watched 21.4 Billion Videos in July
July turned out to be the biggest month for watching Internet video yet. According to comScore, Internet users in the US watched 21.4 billion videos in July, up 88% from last year. Google's YouTube streamed 9 billion of these videos, followed by video sites from Viacom and Microsoft. In terms of unique users, YouTube gets only twice as many visitors as Microsoft's video sites. On YouTube, however, people watched an average of 74 videos in July, while they watched only around 10 videos on Microsoft's sites and 19 on Viacom's online video properties.
Online video has come a long way since the days of postage stamp-sized clips in a RealPlayer embed. In July, the average online video viewer watched 8.3 hours of video, up from 7.6 hours in June. Overall, 81% of the US Internet audience watched online video last month.
In total, the average viewer watched about 135 video clips. While full-length shows are becoming more popular, it is still important to note that the average video is only 3.7 minutes long. Hulu, which focuses on full-length TV shows, also recorded its best month yet, with 457 million views.
Another Record-Breaking Month
June, according to comScore, already broke most records, but at that time, the company credited the surge to the large number of high-profile events (including the death of Michael Jackson and the elections in Iran). ComScore argues that TV viewers are turning to the Internet right now because most of the shows on TV are currently on summer hiatus. While this probably plays some role in this current growth in interest in online video, we would also argue that a lot of viewers are simply changing their viewing habits and have moved away from watching shows on traditional TV and cable networks. Instead, they are watching popular clips on YouTube and full-length shows on Hulu.
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Interesting info. Here I was thinking that videos went away when MTV and VH1 stopped playing them, LOL! It's amazing how they've come and taken off on these great new channels with much farther reach and much broader than just music but funny happenings, distance learning, marketing and communications for the enterprise, etc.
I would love to see numbers on where the most hours are being spent. I would suspect that HULU would be higher on the list given that people generally watch full shows on that site.
I figured Hulu would be catching up to YouTube, because of all the shows it offers, but I guess not.
now this was really a huge number of videos being watched in just a month.. this just proves how we can use videos as one of our marketing strategy.
Online video distribution is continues to come on strong. I have found over 80 different sources to watch full length video content. Content ranges from sports, to kids programming to cable/sat conent (like History channel, TBS, etc.).
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This is all driving changes in viewing behaviors. My teen aged daughter spends more time watching video over the internet than through traditional broadcast models.
She is not surfing the web for clips, she is watching her the full length episodes of her favorite shows. She still does DVR some stuff and watch it as well, but she is a typical representation of younger generations.
I recently cancelled my paid tv service in favor of a PC connected to my TV. I installed a couple of TV Tuner cards and between what you can get online and the OTA Tuners, I am able to cover about 85% of what I had with the paid TV service. Now, I am missing a few shows here and there, but I now have access to well over 200% of new content that I was not getting with my sat. provider.
Best of all, I am now putting $100 per month back in my own pocket instead of giving it to a sat. tv service.
I think the numbers in this artcle will continue to grow as more people realize that they have choices...they don't need to be a slave to the cable co or sat providers.
Interesting info. Here I was thinking that videos went away when MTV and VH1 stopped playing them, LOL! It's amazing how they've come and taken off on these great new channels with much farther reach and much broader than just music but funny happenings, distance learning, marketing and communications for the enterprise, Online video distribution is continues to come on strong. I have found over 80 different sources to watch full length video content. Content ranges from sports, to kids programming to cable/sat conent (like History channel, TBS, etc.).
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This is all driving changes in viewing behaviors. My teen aged daughter spends more time watching video over the internet than through traditional broadcast models.
She is not surfing the web for clips, she is watching her the full length episodes of her favorite shows. She still does DVR some stuff and watch it as well, but she is a typical representation of younger generations.
I recently cancelled my paid tv service in favor of a PC connected to my TV. I installed a couple of TV Tuner cards and between what you can get online and the OTA Tuners, I am able to cover about 85% of what I had with the paid TV service. Now, I am missing a few shows here and there, but I now have access to well over 200% of new content that I was not getting with my sat. provider.
Best of all, I am now putting $100 per month back in my own pocket instead of giving it to a sat. tv service.
I think the numbers in this artcle will continue to grow as more people realize that they have choices...they don't need to be a slave to the cable co or sat providers.