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         <title>Rival Magazine Publishers Plan to Launch iTunes for Magazines</title>
		<description><![CDATA[<p><img alt="time_conde_hearst_nov09.png" src="http://www.readwriteweb.com/images/time_conde_hearst_nov09.png"  />It's no secret that most magazines are <a href="http://industry.bnet.com/media/10003544/early-first-half-2009-magazine-circulation-numbers-are-a-mixed-bag/">struggling</a> to hold on to their subscribers. Just like the newspaper industry is under a lot of pressure from the Internet, magazines are also having a hard time adjusting to the reality of the Internet. Now, Time Inc., Condé Nast and Hearst are <a href="http://www.observer.com/2009/media/time-incs-squires-assembles-team-rivals-harness-digital-media">planning to form an alliance</a> that would bring more than 50 magazines to an iTunes-like online store that would sell digital version of these publications. The magazines that could be included in this program include Time, People, Vanity Fair, Sports Illustrated, The New Yorker and Esquire.</p>]]>
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<![CDATA[<p>According to The New York Observer's <a href="http://www.observer.com/2009/media/time-incs-squires-assembles-team-rivals-harness-digital-media">John Koblin</a>, a deal between these rival publishers is imminent. According to Koblin's anonymous sources, Time, Condé Nast and Hearst aren't planning to release their own e-reader for these magazines, but want to build a store and apps that would allow users to download and consume content on a large variety of devices. By grouping together, these publishing houses hope to save money. Koblin's sources also point out that this would be a risky venture for one publisher, but the three companies together could give users a single store to find all of the magazine content they want.</p>

<h2>Reinventing Magazines for Digital Distribution</h2>

<p><img alt="gq_iphone_dec09.jpg" align="right" src="http://www.readwriteweb.com/images/gq_iphone_dec09.jpg" />As the Atlantic's Derek Thompson rightly <a href="http://business.theatlantic.com/2009/11/time_conde_hearst_to_create_an_itunes_for_magazines.php">notes</a>, however, these companies will have a hard time charging for content that they are already giving away for free online. To make this venture work, these publishers would either have to offer unique content in their digital magazines or they would have to erect a paywall around all of their sites.</p>

<p>Most importantly, these companies will also have to reinvent their magazines for the digital age along the lines of Wired's app for the rumored Apple Tablet or Condé Nast's iPhone version of GQ (<a href="http://itunes.apple.com/us/app/id336781954?mt=8">iTunes link</a>). One of the reasons these publications are suffering is the long lead time that makes most of the content outdated by the time it arrives at the printer. While this still works for magazines like the Atlantic, which mostly publishes in-depth long form articles that aren't time-sensitive, gossip magazines can't really compete with <a href="http://www.tmz.com/">TMZ</a> or <a href="http://perezhilton.com/">Perez Hilton</a>. Just putting a digital copy of their magazines online simply won't cut it. </p>]]>
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         <category>News</category>
         <pubDate>Tue, 24 Nov 2009 10:13:22 -0800</pubDate>
<author>Frederic Lardinois</author>
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         <title>Hardware Acceleration: The Next Frontier in the Browser Wars</title>
		<description><![CDATA[<p><img alt="mozilla_minefield_logo_nov09.jpg" src="http://www.readwriteweb.com/images/mozilla_minefield_logo_nov09.jpg"  />Microsoft <a href="http://blogs.msdn.com/ie/archive/2009/11/18/an-early-look-at-ie9-for-developers.aspx">announced</a> Internet Explorer 9 at its Professional Developers Conference earlier this month. One of the unique features of IE9 that Microsoft announced at that time was hardware acceleration for its browser. Thanks to technologies like <a href="http://channel9.msdn.com/pdc2008/PC18/">Direct2D and Direct Write</a> that are available for Windows7, Windows developers can use a computer's graphics card to render websites faster. While Microsoft is still working on this project behind closed doors, however, you can already download a <a href="http://www.basschouten.com/blog1.php/2009/11/22/direct2d-hardware-rendering-a-browser">Direct2D-enabled pre-release version of Firefox 3.7</a> today.</p>]]>
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<![CDATA[<h2>Beyond JavaScript: Fast Browsers Thanks to Direct2D</h2>

<p>Ever since the release of Google's Chrome, browser developers have emphasized JavaScript performance. There is still a lot of work left to be done in this area, but developers have also started to investigate other parts of the browser that could benefit from new technologies.</p>

<p>According to Firefox developer <a href="http://www.basschouten.com/blog1.php">Bas Schouten</a>, the current implementation of Direct2D in this pre-release version will work best with graphics cards that support DirectX10 and WDDM1.0 drivers. On systems that fulfill these specs, though, users are likely to see significantly better performance on graphics-heavy sites. Sites that mostly render static text or depend on Adobe Flash to display their graphics won't benefit greatly from Direct2D. One benefit of Direct2D that users will notice on most sites, however, is improved font rendering. </p>

<p><img alt="firefox_hardware_acceleration.png" src="http://www.readwriteweb.com/images/firefox_hardware_acceleration.png"  /></p>

<p>For the time being, this is just an experiment and it isn't clear if Mozilla will integrate this technology into Firefox 3.7. What is clear, is that Mozilla seems to be ahead of Microsoft and by doing its development out in the open and through open source, Mozilla will be able to rely on its vast developer community to test and enhance these features. </p>

<h2>What About Google and Apple?</h2>

<p>Some would argue that the release of Google Chrome started this new race towards faster browsers, and as CNet's Stephen Shankland <a href="http://news.cnet.com/8301-30685_3-10403604-264.html?tag=col1;post-4650">pointed out</a> earlier today, the Chrome development team is <a href="http://code.google.com/p/chromium/issues/detail?id=28539">quite aware</a> of Mozilla's efforts and investigating the use of hardware acceleration in Chrome as well. As Shankland also notes, these Direct2D efforts shouldn't be confused with other projects like WebGL or Google's Native Client. Direct2D-enabled browsers will be able to render current pages faster, while these other technologies will require developers to redesign their sites.</p>

<p>Currently, a lot of these experiments are mostly focused on Windows. With <a href="http://developer.apple.com/mac/snowleopard/opencl.html">OpenCL in Snow Leopard</a>, Apple already offers a programming interface for using graphics cards for general-purpose computing. Apple is probably also looking at OpenCL to speed up Safari, though we aren't aware of any projects from Mozilla or Google that are making use of OpenCL at this point.</p>

<h2>Get it Now</h2>

<p>If you feel like experimenting with a new browser, you can <a href="http://www.basschouten.com/blog1.php/2009/11/22/direct2d-hardware-rendering-a-browser">download</a> an early pre-release of an alpha version of Firefox 3.7 here. While we have tested this browser for a while and didn't see any crashes, it is worth remembering that this version isn't meant to be run in a production environment and that most of your extensions will likely not work.</p>]]>
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         <category>News</category>
         <pubDate>Tue, 24 Nov 2009 09:04:58 -0800</pubDate>
<author>Frederic Lardinois</author>
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         <title>Obama, Kids, &amp; All Tomorrow&apos;s Web Apps: President Focuses on Tech Education</title>
		<description><![CDATA[<img src="http://www.readwriteweb.com/obama-geek-kids.jpg">At the White House today, President Obama talked robots, hung out with the guys from MythBusters, and <a href="http://www.whitehouse.gov/issues/education/educate-innovate">launched a campaign</a> designed to create smarter, techier American kids.<br><br>

"Reaffirming and strengthening America's role as the world's engine of scientific discovery and technological innovation is essential to meeting the challenges of this century," said Obama." That's why I am committed to making the improvement of STEM [science, technology, engineering, and math] education over the next decade a national priority."<br><br>]]>
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<![CDATA[The campaign involves key partnerships with organizations from Sesame Street to Sony (whose PlayStation 3 console will be used for strengthening young minds through game design competitions), and it also features help from individuals such as Sally Ride (the first female astronaut) and a handful of digitally focused CEOs.<br><br>

The Geek-In-Chief is also starting an annual science fair at the White House to inspire and promote young geeks who are doing great things in hardware, software, technology, science and robotics. We need, he said, to teach children to "be makers, not consumers.<br><br>

"If you win the NCAA champtionships, you get to come to the White House... We're going to show young people how cool science can be."<br><br>

And why do American kids need this level of convincing? Brace yourselves for bad news, patriots: Kids in the U.S. rank in the mid-twenties when scored against 30 other nations for math and science literacy. We are being drastically outperformed in these areas; in a time when technological innovation is the foundation and impetus for a lot of other cultural and economic factors, can we afford to not develop competencies in tech and science?<br><br>

The President doesn't think so, and he's directing funds accordingly. He further announced that the $4.35 billion Race to the Top school grant program will give preference to states that commit to improving STEM education.<br><br>

Obama hopes the campaign will increase STEM literacy for students, improve the quality of teaching in these areas, and promote better education and work opportunities for underrepresented groups - such as women and minorities - in tech.<br><br>

In the recent past, we've told you about Obama's financial and moral <a href="http://www.readwriteweb.com/readwritestart/2009/09/barack-obama-loves-startups-ne.php">support for startups</a>, his masterful use of the social web - both as a <a href="http://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php">candidate</a> for the office and as <a href="http://www.readwriteweb.com/archives/obamas_social_media_advantage.php">President</a> - and the <a href="http://www.readwriteweb.com/archives/obama_iphone_app_now_available.php">change</a>, <a href="http://www.readwriteweb.com/archives/government_augmented_reality.php">recovery</a>, <a href="http://www.readwriteweb.com/archives/datagov_finally_launches_looks_nice_but_short_on_d.php">data</a>, and <a href="http://www.readwriteweb.com/archives/obamas_health_insurance_reform_plan_gets_facebook.php">health care reform</a> initiatives he's conducted online. He may not <a href="http://www.readwriteweb.com/archives/obama_i_have_never_used_twitter.php">personally use Twitter</a> (yet), but he does use a <a href="http://www.readwriteweb.com/archives/why_obamas_flickr_photos_arent_in_the_public_domai.php">Creative Commons license</a> for his Flickr photos. It seems fairly clear to us that Obama cares about where the country is going technologically, and we hope this focus on STEM education will help us all in the long term.<br><br>

Check out the President's 18-minute address, which outlines his plan to use the $260 million-valued campaign to bring struggling American students into world domination:<br><br>

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Check out some of the implementations of the partnerships Obama references above on the <a href="http://www.dmlcompetition.net/">Digital Media and Learning Competition</a> website, and look out for Discovery Channel's commercial-free block of science programming for kids launching next year.<br><br>

And for those of you with an inclination to volunteer, check out this <a href="http://www.nationallabday.org/projects">National Lab Day website</a> matching classroom needs to volunteer expertise. American kids apparently need to learn about phone app programming, entrepreneurialism and plain old hardware just as much as they need to focus on engineering robots - a favorite topic of teachers, students and the President, as well.<br><br>

"I believe that robotics can inspire students," he said while introducing a student project designed to collect and throw moon rocks. "I also want to keep an eye on those robots in case they try anything." We officially love you, Mr. President. And yes, let's get those kids into labs and in front of glowing screens - for the right reasons this time.]]>
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         <category>News</category>
         <pubDate>Mon, 23 Nov 2009 21:00:47 -0800</pubDate>
<author>Jolie O&apos;Dell</author>
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         <title>Google Brings Its Turn-By-Turn Navigation App to Older Android Phones</title>
		<description><![CDATA[<p><img alt="google_maps_navigation_logo.png" src="http://www.readwriteweb.com/images/google_maps_navigation_logo.png"  />Google just <a href="http://googlemobile.blogspot.com/2009/11/happy-thanksgiving-travels-google-maps.html">announced</a> the launch of its <a href="http://www.google.com/mobile/navigation/index.html#p=default">Google Maps Navigation</a> app for Android 1.6 and higher. Until now, Google's turn-by-turn navigation app was only <a href="http://www.readwriteweb.com/archives/google_maps_navigation_the_killer_app_for_android_2.php">available</a> on Android 2.0 phones like Motorola's <a href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Mobile-Phones/Motorola-DROID-US-EN">Droid</a>. Now users of older Android handsets like the T-Mobile myTouch 3G and G1 can get free turn-by-turn navigation courtesy of Google. The Android 1.6 version of Google Maps Navigation doesn't offer some features of the 2.0 version, including advanced voice commands. Otherwise, the two apps seem to be identical.</p>]]>
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<![CDATA[<p><img alt="google_maps_navigation_16.jpg" align="right" src="http://www.readwriteweb.com/images/google_maps_navigation_16.jpg"  />Starting today, Android 1.6 users can download the app from the Android Market. The service is currently only available in the US, though some users managed to <a href="http://www.gadgetvenue.com/google-maps-navigation-works-usa-11233152/">hack their phones</a> to make the app work anywhere in the world.</p>

<p>We <a href="http://www.readwriteweb.com/archives/google_maps_navigation_the_killer_app_for_android_2.php">called</a> Google Maps Navigation a killer feature for Android 2.0 when Google announced it's release last month. Currently, however, there are only a few Android 2.0 phones on the market, so it only makes sense for Google to release this app for older phones as well. </p>

<p>Just like the Android 2.0 version, Google Maps Navigation for Android 1.6 will include voice guidance, traffic data, satellite and Street View imagery. The app will also show geographical information courtesy of the Google Maps <a href="http://googlemobile.blogspot.com/2009/07/layers-of-fun-in-google-maps-for-mobile.html">Layers feature</a> the company introduced earlier this year.</p>

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         <category>News</category>
         <pubDate>Mon, 23 Nov 2009 11:32:36 -0800</pubDate>
<author>Frederic Lardinois</author>
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         <title>Google Acquires Teracent: Wants to Offer Smarter Display Ads</title>
		<description><![CDATA[<p><img alt="teracent_logo_nov09.jpg" src="http://www.readwriteweb.com/images/teracent_logo_nov09.jpg"  />Google just <a href="http://googleblog.blogspot.com/2009/11/displaying-best-display-ad-with.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29&amp;utm_content=Google+Reader">announced</a> that it has acquired <a href="http://teracent.com">Teracent</a>, a display ad company that specializes in creating customized display ads in real-time based on machine-learning algorithms. While regular display ads always look the same for every user, Teracent's ads are automatically created from multiple creative elements and can change according to factors like geographic location and language, as well as the content of the website, time of day, and the past performance of different ads. As Andy Beal <a href="http://www.marketingpilgrim.com/2009/11/smart-move-google-acquires-intelligent-display-advertising-company-teracent.html">describes it</a>, this is basically "multi-variate testing for your banner ads."</p>]]>
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<![CDATA[<p>Teracent also offers solutions for optimized <a href="http://www.teracent.com/video.html">video</a> and mobile display ads. Interestingly, Teracent is currently <a href="http://www.teracent.com/mobile.html">working with Yahoo</a> to offer its Mobile SmartAds on Yahoo's mobile properties. It will be interesting to see if Google will continue this partnership.</p>

<p><img alt="teracent_dynamic_ads.jpg" src="http://www.readwriteweb.com/images/teracent_dynamic_ads.jpg"  /></p>

<p>According to Google, Teracent's offerings will help the company to improve display advertising on the Web. Since <a href="http://www.google.com/intl/en/press/pressrel/doubleclick.html">acquiring</a> DoubleClick in 2007, Google has released a number of new features to improve its display ads. Earlier this month, Google also <a href="http://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html">acquired</a> mobile advertising company AdMob. Neither Google nor Teracent released any information about the financial details of the transaction, which is "subject to various closing conditions."</p>

<p>Teracent's most well-known competitor is probably <a href="http://www.dapper.net/">Dapper</a>, which also offers dynamic display ads based on factors like a company's inventory or a user's location.</p>

<p>While Google was on a buying spree in 2007, when the company <a href="http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google">acquired</a> 16 companies, it only bought 2 companies in 2008. So far, Google has acquired 5 companies and products in 2009: reCaptcha, On2, Gizmo5, AdMob and Teracent. </p>]]>
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         <category>News</category>
         <pubDate>Mon, 23 Nov 2009 10:24:13 -0800</pubDate>
<author>Frederic Lardinois</author>
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         <title>@BreakingNews: MSNBC.com Will Now Manage Twitter&apos;s Most Popular Breaking News Account</title>
		<description><![CDATA[<p><img alt="bno_msnbc_logo_nov09.jpg" src="http://www.readwriteweb.com/images/bno_msnbc_logo_nov09.jpg" /><a href="http://www.bnonews.com">BNO News</a>, the news wire service famous for publishing breaking news stories through its <a href="http://twitter.com/breakingnews">@BreakingNews</a> Twitter feed, just <a href="http://www.thaindian.com/newsportal/business/bno-news-launches-news-wire-service_100278992.html">announced</a> that it plans to launch a new news wire service early next year. In order to focus on this project, the BNO team will hand over the management of the @BreakingNews feed to <a href="http://msnbc.com">MSNBC.com</a>. According to BNO News, MSNBC will provide 24/7 breaking news headlines via BNO's Twitter feed, which will include updates from the new BNO wire service and other news organizations. </p>
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<![CDATA[<p>The @BreakingNews feed currently has about 1.4 million subscribers. MSNBC's own <a href="https://twitter.com/msnbc_breaking">breaking news</a> feed only has 41,000 followers and the <a href="https://twitter.com/msnbc">main MSNBC</a> account only has 27,000 followers.</p>

<p>BNO News' founder Michael van Poppel also announced that the company will focus on doing more original reporting. According to today's press release, BNO News is also "in talks with other publishers." Given that the company is now closely aligned with MSNBC, however, it remains to be seen if other publishers will be willing to work with BNO News. </p>

<h2>iPhone App</h2>

<p>Daniel E. Shipton, CEO of BitMethod, the developers of the push-enabled BNO News iPhone app, was less than pleased with today's news. In a <a href="http://bitmethod.com/bitmethod-developer-of-bno-news-iphone-app-announces-knych-platform/">press release</a>, Shipton states that he is "disappointed that BNO is choosing to leave behind their 1.4 million Twitter followers." Indeed, it will be interesting to see how the @BreakingNews feed will change under the new management. The iPhone app will <a href="http://twitter.com/RodrigoBNO/status/5980835397">stay</a> under BNO News' control. It is not clear with it will continue to feature all the content from the MSNBC-managed @BreakingNews feed or just content from the new BNO news wire service.</p>

<h2>Is This a Good Thing?</h2>

<p>It was exciting to see the rise of BNO News over the last few months and today's announcement comes as quite a surprise. BNO News was <a href="http://www.readwriteweb.com/archives/breaking_news_online_how_one_19-year_old_is_shakin.php">founded </a>by Michael van Poppel, a 19-year old student in the Netherlands. Our own Marshall Kirkpatrick <a href="http://www.readwriteweb.com/archives/breaking_news_online_how_one_19-year_old_is_shakin.php">profiled</a> the company in great detail earlier this year.</p>

<p>We are not sure why BNO News didn't just make a deal with MSNBC to syndicate its feed. Given that BNO is a small business, chances are that the company just didn't have the resources to run the news feed and build a wire service at the same time. With a stable income stream from syndication and its iPhone app however, we have to wonder why BNO News would leave its 1.4 million Twitter followers in the hands of MSNBC. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/bno_news_breakingnews_twitter_account_under_msnbc_management.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/bno_news_breakingnews_twitter_account_under_msnbc_management.php</link>
         <guid>http://www.readwriteweb.com/archives/bno_news_breakingnews_twitter_account_under_msnbc_management.php</guid>
         <category>News</category>
         <pubDate>Mon, 23 Nov 2009 09:40:35 -0800</pubDate>
<author>Frederic Lardinois</author>
      </item>
      
      <item>
         <title>Your Browser is Now a Web Server: Opera Includes Opera Unite in Opera 10.10</title>
		<description><![CDATA[<p><img alt="operalogo150.jpg" src="http://www.readwriteweb.com/images/operalogo150.jpg" width="150" height="59" />Opera just <a href="http://www.opera.com/press/releases/2009/11/23/">announced</a> the release of <a href="http://www.opera.com/">Opera 10.10</a>. This latest version of Opera's desktop browser now includes <a href="http://unite.opera.com/">Opera Unite</a>, the company's browser-based web server. With Unite, users can share photos, music, notes, websites, forums and calendars - but unlike standard web apps, these apps are hosted on the user's computer. When Opera first talked about Unite, it claimed that this service would "reinvent the web." This resulted in a lot of <a href="http://www.readwriteweb.com/archives/opera_reinvents_the_web_with_unite_makes_every_com.php">hype</a> before the announcement and the inevitable backlash right afterward. When we tested the first alpha version of Opera with the built-in Unite feature, however, we came away quite <a href="http://www.readwriteweb.com/archives/opera_enables_unite_in_opera_10_10.php">impressed</a>.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17202&amp;cb=17202' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17202&amp;n=17202' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>As usual, this latest version of Opera is available for a wide variety of operating systems, including Windows, OSX, FreeBSD, Solaris and Linux.</p>

<h2>Your Browser is Now Also a Server</h2>

<p><img alt="opera_unite_panel.jpg" align="right" src="http://www.readwriteweb.com/images/opera_unite_panel.jpg"  />Opera Unite allows you to easily turn your desktop into a web server and run a number of web services like photo-sharing, file-sharing, a web server, and an online media player right from your machine and access all of these services from anywhere. While this gives you control over your media, it also means that your data is only available online as long as your computer is running. </p>

<p>Starting a Unite server <a href="http://unite.opera.com/support/userguide/#walkthro">takes seconds </a>(though you need an Opera account to make this work). Opera will assign an <a href="http://home.flardinois.operaunite.com">address</a> to your computer based on your username. Users can choose if they want to protect their applications with passwords or if they want to make them available to anybody on the net.</p>

<h2>Nothing New Besides Unite</h2>

<p>Besides Opera Unite, this latest version doesn't sport any major new features. With features like Opera Turbo, bookmark syncing, and the sleek new visual tabs design that Opera introduced in the last update, Opera 10 does have a lot of things going for it. In our tests this morning, the browser was stable and fast. Even though we didn't run any benchmarks, Opera 10 felt just as fast as any other modern browser.</p>

<p>For more information about Opera Unite, also have a look at our more <a href="http://www.readwriteweb.com/archives/opera_enables_unite_in_opera_10_10.php">in-depth review</a> of the service and the apps that Opera includes by default.</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/zeoHVeBwIsY&hl=en_US&fs=1&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zeoHVeBwIsY&hl=en_US&fs=1&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/opera_1010_now_with_built-in_opera_unite_web_serve.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/opera_1010_now_with_built-in_opera_unite_web_serve.php</link>
         <guid>http://www.readwriteweb.com/archives/opera_1010_now_with_built-in_opera_unite_web_serve.php</guid>
         <category>Browsers</category>
         <pubDate>Mon, 23 Nov 2009 08:54:15 -0800</pubDate>
<author>Frederic Lardinois</author>
      </item>
      
      <item>
         <title>Poll: AOL Reveals New Branding, Love it or Loathe It?</title>
		<description><![CDATA[<p><img src="http://www.readwriteweb.com/images/aol_goldfish.jpg">Late last night, <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20091122005034&amp;newsLang=en">AOL revealed a sneak peek</a> at their new branding campaign for their soon-to-be standalone content-focused business. The rebranding effort will officially launch on December 10th when AOL begins trading on the New York Stock Exchange as a separate company from Time Warner, its current owner. <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=multimedia_detail&amp;eid=6106080&amp;newsLang=en">The new logos</a> - yes, there are more than one - feature a lowercase "aol" on top of various colorful images <font style="float: right; margin-left: 10px;"><script type="text/javascript">
tweetmeme_url = 'http://www.readwriteweb.com/archives/love_it_or_loathe_it_aol_reveals_new_branding_poll.php';
tweetmeme_source = 'rww';
</script><script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"></script></font>that range from an orange goldfish to a green scribble. The odd designs are definitely different than AOL's "running man" or "triangle with swoosh" logos of years past - logos that became synonymous with the service that a large part of America once used to go online. But are the new logos any good? Or do they look more like the joke that AOL hopes it's not becoming?</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17200&amp;cb=17200' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17200&amp;n=17200' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[

<p>In order for AOL to survive, they've had to focus on becoming a content business instead of an internet provider and that's exactly what the new branding is designed to reflect. Gone are the all-capital letters ("AOL") which remind people of what they stand for ("American Online"). Now, there's an uppercase "A" followed by lowercase letters and a period. This is meant to remind people that "there's always something behind AOL," says CEO Tim Armstrong in an interview with <a href="http://paidcontent.org/article/419-armstrong-on-aols-new-branding-and-very-very-very-inexpensive-/">PaidContent</a>. "The AOL brand is composed of many different things. The nomenclature of the dot is what comes after the dot." In other words, AOL no longer stands alone. It's Aol.music, Aol.Mapquest, Aol.Shopping, etc.</p>

<p>The new logos are just a preview of AOL's revamped look and are meant to replace AOL's swoosh triangle for good. The AOL "running man," however, will stick around the brand in some form, although the company isn't saying exactly where he will show up. </p>

<p><img src="http://www.readwriteweb.com/images/new_aol_logos.jpg"></p>

<p>But the updated logos are a little off-putting to some. Noted technology blogger Om Malik of GigaOM <a href="http://gigaom.com/2009/11/22/aol-reveals-lame-new-look-logo/">posted his gut reaction</a> Sunday night, calling them out as "lame," "ambiguous at best," and "as sexy as the obese, shapeless humans living on Axiom, the flagship of the BnL fleet in Pixar movie WALL-E." <em>Ouch!</em></p>

<p>But it's easy to see where he's coming from. After all, some of the logos look more like the sorts of doodles you would find gracing high-schoolers' notebooks - like the hand doing the "<a href="http://en.wikipedia.org/wiki/Sign_of_the_horns#Heavy_metal_subculture">sign of the horns" hand gesture</a>. Really. "Rock on!," shouts the logo, but it reminds us more of a middle-aged heavy metal fan reminiscing about their youth than the young, hip company AOL desperately hopes to become. </p>

<p>Then there is the pink glob. The best way to describe this logo is a fluffy wad of bubble gum. A green scribble looks like someone had trouble getting their ballpoint ink pen going and a generic blue swirl seems to signify nothing but a lack of imagination. What content sites are these logos even associated with? Your guess is as good as ours. </p>

<p><a href="http://news.cnet.com/8301-1023_3-10403346-93.html?part=rss&amp;subj=news&amp;tag=2547-1023_3-0-5">CNET calls the goldfish logo "cute"</a> (sarcastically?), but AOL isn't trying to build the next <a href="http://icanhascheezburger.com/">LOLcats empire</a>, so maybe they should have forgone "cute" for something a little more meaningful and modern. </p>

<p>But that's just our opinion. What's yours? Let us know in the poll below. </p>

<p><script type="text/javascript" charset="utf-8" src="http://static.polldaddy.com/p/2291918.js"></script><noscript>
<a href="http://answers.polldaddy.com/poll/2291918/">What do you think of AOL's new branding?</a><span style="font-size:9px;">(<a href="http://www.polldaddy.com">survey</a>)</span>
</noscript></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/love_it_or_loathe_it_aol_reveals_new_branding_poll.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/love_it_or_loathe_it_aol_reveals_new_branding_poll.php</link>
         <guid>http://www.readwriteweb.com/archives/love_it_or_loathe_it_aol_reveals_new_branding_poll.php</guid>
         <category>AOL</category>
         <pubDate>Mon, 23 Nov 2009 06:11:26 -0800</pubDate>
<author>Sarah Perez</author>
      </item>
      
      <item>
         <title>Memento: Protocol-Based Time Travel for the Web</title>
		<description><![CDATA[<p><img alt="memento_logo_nov09.jpg" src="http://www.readwriteweb.com/images/memento_logo_nov09.jpg"  />The Web constantly changes and evolves. That, of course, is what makes the Internet so exciting, but it also means that finding older versions of a website is hard. The current push towards the real-time web is making this problem even more apparent. <a href="http://www.mementoweb.org/">Memento</a>, a project based at Old Dominion University, wants to make it easier to access older versions of a web page without having to go to the Internet Archive. To do this, the project is using a relatively obscure feature of the hypertext transfer protocol (HTTP). </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17190&amp;cb=17190' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17190&amp;n=17190' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>The Memento project wants to give browsers a 'time-travel' mode. Currently, the only way to find these pages is the <a href="http://web.archive.org/collections/web/advanced.html">Wayback Machine</a>. According to an <a href="http://www.newscientist.com/article/dn18158-timetravelling-browsers-navigate-the-webs-past.html">interview</a> with Memento's Herbert Van de Sompel, the mission of this project is to make it far easier for users to find older pages without having to go through the hassle of putting the right URL into the Wayback Machine's search engine. </p>

<H2>HTTP Content Negotiation</h2>

<p>To do this, Van de Sompel and his colleagues are exploiting a feature in the HTTP content negotiation specs that allows them to add date-and-time negotiation to the standard negotiations that already happen whenever your browser connects to a web server. Instead of just asking for the current page, a Memento-enabled browser can also ask for an older version of that page. Some servers and content management systems already offer this feature and the Memento project has developed a <a href="http://www.mementoweb.org/demo/">demo</a> that shows how this feature would look.  According to Van de Sompel, it only takes four extra lines of codes in Apache to make this work. </p>

<p>While it is relatively easy for browsers to ask for an older version of a web page, content owners would have to store these older versions of their sites on their servers as well. With static sites, this is easy to do, but today's highly dynamic web doesn't make it easy to create an archival version of every page. </p>

<p>You can find more technical information about how the team envisions the future of the Memento project in <a href="http://arxiv.org/abs/0911.1112">this paper</a>. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/memento_protocol-based_time_travel_for_the_web.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/memento_protocol-based_time_travel_for_the_web.php</link>
         <guid>http://www.readwriteweb.com/archives/memento_protocol-based_time_travel_for_the_web.php</guid>
         <category>News</category>
         <pubDate>Fri, 20 Nov 2009 11:45:49 -0800</pubDate>
<author>Frederic Lardinois</author>
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      <item>
         <title>FastPencil: Turn Your Blog Posts into a Published Book</title>
		<description><![CDATA[<p><img alt="fastpencil_logo_nov09.jpg" src="http://www.readwriteweb.com/images/fastpencil_logo_nov09.jpg"  />Writing a book will never be easy, but <a href="http://www.fastpencil.com/">FastPencil'</a>s mission is to make things easier for authors by bringing this process online and to collaborate with others. FastPencil takes writers from idea to published book. The service offers features for collaboration, editing and design, as well as professional consulting services for authors. One cool feature of FastPencil is that it can import blog posts and turn them into books and e-books that bloggers can then <a href="http://www.fastpencil.com/company/selling_book">sell </a>through all the major book distribution channels.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17188&amp;cb=17188' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17188&amp;n=17188' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<h2>Features</h2>

<p>The areas where FastPencil exceeds are online editing, collaboration and distribution. Fast Pencil offers a surprisingly comprehensive online editing suite. While this editor isn't quite as fully-featured as Microsoft Word, OpenOffice or Apple's Pages - there is no feature to create headlines or tables of content, for example - it's more than enough to power the service's online collaboration tools. </p>

<p>In it's latest update, which launched earlier this week, FastPencil introduced a number of interesting new features. These include new templates, new roles for collaborators (co-authors, project managers) and forums for prospective authors to meet and discuss their work. </p>

<p><img alt="fastpencil_editor.jpg" src="http://www.readwriteweb.com/images/fastpencil_editor.jpg"  /></p>

<h2>Turn Your Blog Into a Book</h2>

<p>If you import your blog feed, FastPencil will turn every blog post into a chapter. The service also imports images from these posts. These images have to be inserted at the beginning or end of a post, however. You can't have your text flow around an image. </p>

<h2>Publishing: Hardcover, Paperback, E-Book</h2> 

<p>Once you have finished your book, you can <a href="http://www.fastpencil.com/company/publishing_services">publish it </a>as an e-book and printed book. These services, however, do <a href="http://www.fastpencil.com/company/pricing"> cost</a>. These paid services include printing, obtaining ISBN numbers, and organizing the distribution of your book on Amazon, Barnes & Noble, Ingram Digital and other retail partners. FastPencil also offers a number of editing services like design, illustration and editing services. Besides printing hardcover and paperback books, FastPencil can format books for virtually any digital platform, including DRM-free ePub e-books and the Kindle. </p>

<h2>Don't Need All These Services? Try SmashWords</h2>

<p>If you don't need all of these services from Fast Pencil  - or if you have already finished your book - another service worth looking at is <a href="http://smashwords.com">SmashWords</a>. Smashwords specializes in e-books. Thanks to deals with Barnes & Noble and Sony in the US and Indigo Books & Music's Shortcovers in Canada, self-published authors can get their e-books into traditional distribution channels, or sell their books directly on SmashWords. Smashwords acquired the New Zealand-based e-book self-publishing service <a href="http://www.bookhabit.com/">BookHabit</a> earlier this week.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/fastpencil_turn_your_blog_into_a_published_book.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/fastpencil_turn_your_blog_into_a_published_book.php</link>
         <guid>http://www.readwriteweb.com/archives/fastpencil_turn_your_blog_into_a_published_book.php</guid>
         <category>News</category>
         <pubDate>Fri, 20 Nov 2009 09:42:43 -0800</pubDate>
<author>Frederic Lardinois</author>
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      <item>
         <title>YouTube Videos Get Automatic Captions</title>
		<description><![CDATA[<p><img alt="youtube_logo_nov08.png" src="http://www.readwriteweb.com/images/youtube_logo_nov08.png"  />Google just <a href="http://googleblog.blogspot.com/2009/11/automatic-captions-in-youtube.html">announced</a> that YouTube can now automatically generate captions and subtitles for videos in English. For now, this feature is only enabled on a handful of partner channels, but Google plans to make this feature available for all users in the future.</p>

<p>In the meantime, YouTube now also offers a new 'automatic caption timing' feature for all new uploads that makes it easier to add captions manually. You simply upload a text file with a transcript of the video and Google's speech recognition technology will figure out when those words are spoken and create captions based on this information. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17171&amp;cb=17171' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17171&amp;n=17171' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>As Google points out, YouTube's users currently upload over 20 hours of video every minute - and most of this video isn't accessible for users with hearing impairments. While uploaders could always add captions to their videos manually, only a very small minority of users ever did so.</p>

<p>YouTube's speech recognition technology is based on the same speech-to-text algorithms that transcribe voicemails in Google Voice. You can also translate these captions into 51 languages. </p>

<p>As expected, these captions aren't always perfect, but work surprisingly well on the videos that we have seen so far.</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/kTvHIDKLFqc&hl=en_US&fs=1&hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kTvHIDKLFqc&hl=en_US&fs=1&hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>

<p>If you want to have a look at how these captions work, have a look at one of the videos in the <a href="http://www.youtube.com/ucberkeley">UC Berkeley</a>, <a href="http://www.youtube.com/stanforduniversity">Stanford</a>, <a href="http://www.youtube.com/mit">MIT</a>, <a href="http://www.youtube.com/yaleuniversity">Yale</a>, <a href="http://www.youtube.com/ucla">UCLA</a>, <a href="http://www.youtube.com/duke">Duke</a>, <a href="http://www.youtube.com/uctelevision">UCTV</a>, <a href="http://www.youtube.com/columbiauniversity">Columbia</a>, <a href="http://www.youtube.com/pbs">PBS</a>, <a href="http://www.youtube.com/nationalgeographic">National Geographic</a>, <a href="http://www.youtube.com/demandmedia">Demand Media</a>, <a href="http://www.youtube.com/unsw">UNSW</a> and <a href="http://www.youtube.com/google">Google</a> &amp; <a href="http://www.youtube.com/youtube">YouTube</a> channels.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php</link>
         <guid>http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php</guid>
         <category>News</category>
         <pubDate>Thu, 19 Nov 2009 08:53:38 -0800</pubDate>
<author>Frederic Lardinois</author>
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      <item>
         <title>American Express Acquires Revolution Money: Challenges PayPal</title>
		<description><![CDATA[<p><img alt="rev_money_logo_nov09.png" src="http://www.readwriteweb.com/images/rev_money_logo_nov09.png"  />American Express just <a href="http://www.tedstake.com/2009/11/18/american-express-to-acquire-revolution-money/">announced</a> that it plans to acquire <a href="http://www.revolutionmoney.com/">Revolution Money</a> for $300 million. The deal is still subject to regulatory approval. Revolution Money, which was founded by AOL's co-founder <a href="http://en.wikipedia.org/wiki/Steve_Case">Steve Case</a>, launched in 2007. The company offers a number of services, including a payment and ATM card that offers <a href="http://www.revolutioncard.com/special-deals.aspx">discounts</a> at participating retailers and <a title="https://www.revolutionmoneyexchange.com/" href="https://www.revolutionmoneyexchange.com/">the Revolution Money Exchange</a>, which enables online person-to-person money transactions. It seems reasonable to assume that American Express made this acquisition to get a foothold in the online e-payment market and to challenge eBay's PayPal.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17159&amp;cb=17159' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17159&amp;n=17159' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>According to today's press release, Amex hopes that this acquisition will give Revolution Money - and Amex - room to grow as it goes "head-to-head with other online and person-to-person payment providers." Amex will put its own brand and marketing reach behind Revolution Money's services. </p>

<p>Chances are that Amex is mostly interested in the P2P payment system that Revolution Money has developed. It will be interesting to see what the company will do with the Revolution Money card, which, even though widely accepted, hasn't exactly become a household name yet. Amex also plans to expand Revolution Money's reach beyond the US.</p>

<h2>Lots of Participating Merchants - But How Many Customers?</h2>

<p>The Revolution Money card is currently accepted at about 650,000 stores in the US, including Barnes &amp; Noble and Whole Foods. Merchants have been drawn to Revolution Money because the company charges lower fees than credit card companies. The company didn't announce how many actual users it currently has, though just like GigaOm's <a href="http://gigaom.com/2009/11/18/american-express-buys-revolution-money/">Om Malik</a>, we still haven't met anybody who owns a Revolution Money card.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/american_express_acquires_revolution_money_challenges_paypal.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/archives/american_express_acquires_revolution_money_challenges_paypal.php</link>
         <guid>http://www.readwriteweb.com/archives/american_express_acquires_revolution_money_challenges_paypal.php</guid>
         <category>News</category>
         <pubDate>Wed, 18 Nov 2009 12:23:42 -0800</pubDate>
<author>Frederic Lardinois</author>
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         <title>Expert Labs: Can an Outside Incubator Turn Government Tech-Savvy?</title>
		<description><![CDATA[<p><img alt="anildashphoto610.jpg" src="http://www.readwriteweb.com/images/anildashphoto610.jpg" >Long-time blogger and tech executive <a href="http://dashes.com/anil/about.html">Anil Dash</a> announced today at the <a href="http://www.web2expo.com/webexny2009">Web 2.0 Expo New York</a> that he's leaving publishing software company SixApart and will head a new technology incubator called <a href="http://expertlabs.org">Expert Labs</a>.  Expert Labs will be dedicated to connecting technology innovators ready to build tools with government officials who can put those tools to use in the public interest.  It's a vision that differs from what some other technologists are focused on with regards to the government.</p>

<p>Dash is best known as a blogger for his articles like <a href="http://www.dashes.com/anil/2007/04/cats-can-has-gr.html">this 2007 explanation of LOLCat grammatical structure</a> and <a href="http://dashes.com/anil/2009/07/the-pushbutton-web-realtime-becomes-real.html">this 2009 explanation of the real-time web</a>.  Can the man who's explained so much to the rest of us help the US government adopt new online technology?  That's quite a task.  </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17160&amp;cb=17160' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17160&amp;n=17160' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>The organization's website reads in part as follows:<br />
<blockquote>Expert Labs is non-profit and non-partisan but we're moving with the speed and passion of true believers. We're providing funding and resources to help create some of the coolest new technology on the web, and as part of the largest general scientific society in the world, we have access to the smartest minds around. Put those together with your help, and we'll be making our country better in no time.</blockquote></p>

<p>Expert Labs will be a part of the American Association for the Advancement of Science (AAAS) and funded by the MacArthur Foundation, Caroline McCarthy <a href="http://news.cnet.com/8301-13577_3-10400774-36.html">reports at Cnet</a>.</p>

<p>Dash <a href="http://dashes.com/anil/2009/08/the-most-interesting-new-tech-startup-of-2009.html">wrote this Summer</a> that "I think the most promising new startup of 2009 is one of the least likely: The executive branch of the federal government of the United States."  We've been far more critical here at ReadWriteWeb of the Obama Administration's efforts.  The much anticipated Data.gov, for example, was <a href="http://www.readwriteweb.com/archives/datagov_finally_launches_looks_nice_but_short_on_d.php">so unexciting in its implementation</a> that watchdog group the <a href="http://www.readwriteweb.com/archives/datagov_to_face_a_challenger_from_sunlight_labs.php">Sunlight Foundation launched a competitor to it</a>.</p>

<p>The web changes very fast and government tends to change very, very slowly.</p>

<h2>Dash's Vision Appears Different From Tim O'Reilly's</h2>

<p>The organization will aim to facilitate production of applications to serve government.  Those apps will be cloud-based.  This is a different kind of approach, I'd say, than the one that Web 2.0 Expo founder Tim O'Reilly is taking in trying to build a "<a href="http://www.readwriteweb.com/archives/how_tim_oreilly_aims_to_change_government.php">government as a platform</a>."  </p>

<p>Expert Labs says it has "a mandate to help policy makers in the U.S. Federal Government tap into the expertise of their fellow citizens."</p>

<p>O'Reilly, on the other hand, advocates a "government as platform" that would supply raw digital data and other forms of support for private sector innovators to build on top of.  "How do you think like a platform provider?" O'Reilly asked in <a href="http://www.readwriteweb.com/archives/how_tim_oreilly_aims_to_change_government.php">an interview with us this Summer</a>.</p>

<blockquote>"We've moved our government from a lean vehicle for collective action, and over the last 200 years it has become so strong that it's now 40% of GDP. I want to go back to the original vision of the role of government: a convener of things that we as individuals and companies can't do alone. Standard setting, pilot programs; government providing enabling technologies for citizens to serve themselves."</blockquote>

<p>Dash's incubator will help technologists help the government; O'Reilly's vision is to help the government help technologists.  These two visions may be complimentary, but they certainly seem different.  Which will be more effective at changing the world?  Government can be a slow enough mover that it's hard to say. Both are thought provoking, but neither vision will be easy to make real.</p>

<p><em><a href="http://www.flickr.com/photos/joi/1397918553/">Photo</a> graciously licensed as <a href="http://creativecommons.org">Creative Commons</a> by Joi Ito.</em></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/expert_labs_government_incubator.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/expert_labs_government_incubator.php</link>
         <guid>http://www.readwriteweb.com/archives/expert_labs_government_incubator.php</guid>
         <category>News</category>
         <pubDate>Wed, 18 Nov 2009 12:21:42 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
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         <title>Ebay Founder Omidyar Shuttering His Twitter Project Ginx, To Launch Online News Site</title>
		<description><![CDATA[<p><img alt="pierreomidyaypic.jpg" src="http://www.readwriteweb.com/images/pierreomidyaypic.jpg" >Pierre Omidyar, founder of eBay, <a href="http://blog.peernews.com/2009/11/18/aloha/">announced this morning</a> that he's closing down his Twitter client <a href="http://ginx.com/">Ginx</a> early next year and instead focusing on an online local news project.  We reviewed a "private pre-alpha" version of Ginx in February and <a href="http://www.readwriteweb.com/archives/pierre_omidyars_new_ginx_looks.php">called it a dud</a>.  Ginx had some nice ideas but wasn't terribly innovative and it's finest points have now been reproduced in Twitter's own Lists.</p>

<p>Little is known yet about Peer News, Omidyar's next project, but an editor is being sought for hire.  The project will begin in Hawaii, where Omidyar lives, but is intended to rock the journalist world.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17158&amp;cb=17158' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17158&amp;n=17158' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>The company's About page currently reads:<br />
<blockquote>We're a small, fast-moving entrepreneurial team dedicated to bringing civic affairs journalism and analysis to our community in a commercially sustainable way. We combine our social media and online community experience with a passion for journalism in the public interest.</blockquote></p>

<p>It's sad to see a project be closed, but there's a lot to be said for failing fast and moving on to other ideas.  We look forward to seeing what form this next idea takes.</p>

<p>Media innovator <a href="http://mediactive.com/2009/11/18/why-it-matters-that-pierre-omidyar-is-doing-a-news-startup/">Dan Gillmor says</a> he doesn't know any of the details about the new project but thinks this is a particularly important project to follow because of its emphasis on making local news commercially sustainable instead of operating as a non-profit.  </p>

<p>Omidyar has already invested in a variety of news-related companies, including Digg, FM Publishing, Seesmic and Wikia.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/omidyar_local_news_project.php#comments-open">Discuss</a></strong>]]>

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         <link>http://www.readwriteweb.com/archives/omidyar_local_news_project.php</link>
         <guid>http://www.readwriteweb.com/archives/omidyar_local_news_project.php</guid>
         <category>News</category>
         <pubDate>Wed, 18 Nov 2009 11:46:53 -0800</pubDate>
<author>Marshall Kirkpatrick</author>
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         <title>Leaving a Vulgar Comment Online Might Cost You Your Job</title>
		<description><![CDATA[<p><img src="http://www.readwriteweb.com/images/troll.jpg">A backlash against anonymous commenters and trolls seems to be underway. Only last month, a court case was settled where anonymous commenters ended up having to <a href="http://www.readwriteweb.com/archives/watch_out_trolls_your_menacing_comments_could_lead_to_fines.php" target="_blank">pay big fines</a> to the women who they defiled using vulgar, derogatory remarks on an internet forum. And previously, an anonymous blogger in the modeling industry was forced to reveal her identity after numerous malicious posts about a colleague showed up on her blog. Now the latest scandal in this new trend of "giving the trolls what they deserve" is causing a controversy all of its own. And this time, the nasty comment didn't just lead to an embarrassing reveal or a heavy fine, it cost someone their job. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17152&amp;cb=17152' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17152&amp;n=17152' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[
<h2>A One-Word Comment Cost a School Employee His Job</h2>

<p>A vulgar comment was made by a reader of the <a href="http://www.stltoday.com/">St. Louis Post-Dispatch's website</a> on Friday on an article about the <a href="http://www.stltoday.com/blogzone/talk-of-the-day/talk-of-the-day/2009/11/whats-the-craziest-thing-youve-ever-eaten-and-did-you-like-it/">strangest things you've ever eaten</a>. The headline was practically asking for a juvenile response and, thanks to the anonymity of the internet, that's exactly what happened. In the comments section of the article, one user posted a single word response referring to a part of a woman's anatomy. Of course, the site's moderators quickly deleted the comment but it soon reappeared - obviously this juvenile was intent on having their say.</p>

<p>But this time, instead of just deleting the comment in question, the site's director of social media, Kurt Greenbaum, did a little sleuthing too. He found that the commenter's IP address was coming from a local school...and that's where this story starts to get interesting. </p>

<p>Greenbaum contacted the school and made them aware of the situation. In his defense, he probably thought he was simply tattle-telling on a naughty student who would learn a valuable lesson about internet anonymity and would have to sit through a week's detention or something of the like. Instead, he cost a school employee his job. </p>

<p>Yes, as it turns out, the commenter in question wasn't a juvenile after all, just someone with a juvenile mind. Greenbaum learned of the firing when the school phoned him back six hours later to report their findings. They had confronted the employee and he had resigned. </p>


<h2>Crossing the Line? Or Justice Served?</h2>

<p>The question being hotly debated now is did Greenbaum go too far? Or did the commenter get what they deserved? </p>


<p>Mathew Ingram, the blogger and communities editor for Toronto's <a href="http://www.globeandmail.com">The Globe and Mail</a>, writes <a href="http://www.mathewingram.com/work/2009/11/18/comment-behaviour-how-far-is-too-far/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+Mathewingramcom/work+(mathewingram.com/work)" target="_blank">on his personal blog</a> that his paper's site has seen hundreds or even thousands of comments, most of which are much worse than the one Greenbaum saw, but he would never - and has never - contacted someone's workplace about them. He calls Greenbaum's actions "over-the-top" and apparently, <a href="http://www.stltoday.com/blogzone/the-editors-desk/the-editors-desk/2009/11/post-a-vulgar-comment-while-youre-at-work-lose-your-job/" target="_blank">many commenters on STLtoday.com's website</a> agree, calling out Greenbaum over this incident. </p>

<p>And yet Greenbaum seems to show no remorse, responding to one commenter who accused him of hating moderating so much that he decided to get someone fired by saying: <em>"Yeah, you caught me! I made him log on to his computer at work, visit STLtoday.com's Talk of the Day, read the item, type a vulgarity and hit the 'submit' key."</em></p>

<p><a href="http://www.stltoday.com/blogzone/the-editors-desk/the-editors-desk/2009/11/post-a-vulgar-comment-while-youre-at-work-lose-your-job/all-comments/#comments" target="_blank">Sixteen pages of comments</a> now follow that initial interaction, and the majority of them seem to agree that Greenbaum crossed a line, save for the occasional concerned parent who didn't like the idea of this vulgarity-posting person hanging around their children instead of doing his job. </p>

<h2>Lesson to Be Learned: Watch What You Say!</h2>

<p>We can't blame Greenbaum for the sleuthing bit - any blogger will tell you they've been tempted to hunt down the identities of nasty commenters from time to time. But calling someone's work? That's just wrong. </p>

<p>Yet while Greenbaum may have been seriously misguided to do what he did, this should be another sobering reminder to anyone trolling the net that what you type may come back and haunt you one day. There's no such thing as true anonymity on the net these days, and thanks to new technologies like Facebook Connect, <a href="http://www.readwriteweb.com/archives/the_end_of_online_anonymity.php" target="_blank">the days where you can hide behind a made-up web handle may be numbered</a>. In fact, Facebook itself may even owe its success to how it forces users to post with their "real" name and identity <a href="http://www.newsome.org/2009/11/facebook-is-familiar.shtml" target="_blank">notes blogger Kent Newsome</a>. "With a name comes accountability, and there is a direct correlation between accountability and behavior," he writes. </p>

<p>That may be true, but the fact of the matter is that the STLtoday website <em>allows </em>anonymous comments. When you make that choice, then you have to expect that some of them will need moderation - it's just part of the job. Regardless of the site's policies about vulgarity, phoning the employer seems like an over-reaction to the incident. But that's just our opinion. What do you think?</p>

<small><p><em>Image credit: Troll - </em><a href="http://www.flickr.com/photos/tandemracer/78740964/"><em>flickr user tandemracer</em></a><em>;</em></p></small>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/archives/leaving_a_vulgar_comment_online_might_cost_you_your_job.php#comments-open">Discuss</a></strong>]]>

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         <category>News</category>
         <pubDate>Wed, 18 Nov 2009 07:50:34 -0800</pubDate>
<author>Sarah Perez</author>
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