No Doubt About It - Oprah Brought Lots of New Users to Twitter
Oprah's well publicized first tweet on Friday was definitely a boon for Twitter. According to Hitwise, 37% of all visits to Twitter last Friday were from new visitors, and Twitter's overall share of U.S. Internet visits increased 24% on Friday. It is important to note, though, that Twitter, being the new and growing service that it is, usually gets about 32% new visitors every day, which definitely puts these numbers into perspective. Hitwise, however, also notes that Facebook's ratio of new visitors was only 8% in March.
According to Hitwise, the search term "oprah twitter" was the 35th highest search term with the word Twitter in it last week, which doesn't sound like much, but it is important to note that Hitwise's search data is weekly and Oprah's show only aired on Friday.
Oprah's Midas Touch
Now that Twitter has received Oprah's Midas touch, the real question will be to see how many of these new users will stick around. While Oprah devoted a large segment of her show on Friday to Twitter, she did not really explain the service in any great detail.
We will have to see if the majority of new users will actually use the service as intended, or if they will just stick to following celebrities like Oprah, Britney Spears (who also now has more than 1 million followers), or Aston Kutcher, whose race with CNN for reaching more than 1 million followers surely also helped to spark the sudden rush of new Twitter users (and we can't help but wonder whether the effort of a certain group of users to push a fake user account past Kutcher and CNN by creating hundreds of thousands of fake accounts isn't also reflected in these stats).
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I never doubted that "oprahfication" would drive lots of new users to Twitter. But what I find more fascinating is the implications of twitter becoming a mainstream communication platform. Look out world, we're in for another big change. I wrote more about that here:
So, Will Oprah's Audience Affect Twitter?
http://faseidl.com/public/item/230692
The magic of Oprah: http://www.tweetizen.com/users/tweetizen/oprah
Twitter is like a breath of fresh air on the Social Media scene. I have been on it for just a few weeks now and I have met several interesting people. It is a platform to network with people you would like to meet in real life.
James
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thanks.....
Twitter has really fave the way to make marketing online even more productive, I'm sure if all those new users can only discover what Twitter can do to the business they are promoting they will surely stick out.
Oprah may have brough a substantial amount of new users, but will they stick around? Something tells me that these half brain-dead soccer mothers won't have the time, knowledge or patience to continually use such a service more than twice.
Mab be no doubt about it,the search term "oprah twitter" was the 35th highest search term with the word Twitter in it last week, which doesn't sound like much,,twiiter is smoe people use it offten...
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Oprah on Twitter now? Man, I have got to sign up for that. Seems like everyone and their mothers are on it.
Congratulations Alec Baldwin
http://tinyurl.com/dg2kw8
Is he on twitter too?
it really does not matter what is bantered about on a right wing website because conservatives no longer have a voice in national politics. So said the voters in the last two elections. republicans need to find a way to rebuild their own voter registration before they attempt to build or engineer anything else.
which doesn't sound like much,,twiiter is smoe people use it offten...
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