Twango supports over 100 file types in all - including the obvious ones like pictures, videos, audio files, Microsoft Office documents, and PDFs. Users can upload their media to Twango via the Web UI, or via email or a camera phone. Twango also lets users specify access settings, to make their media private or public. Other features include conversion and synchronization of all iPod-compatible files, mobile uploads, embedding, and tagging.

Co-founder Jim Laurel told me back in January that Twango aims to be more than just a "destination experience". He said at the time that their long term play is to be a platform. Six months later, and being a part of Nokia's platform will certainly help ramp up the product's user base.

The following graph illustrates what Twango is all about:

Source: Twango

Mobile was key to Twango's plans back in January, and of course it will be even more so now. As far as the market goes for media sharing, Twango's Randy Kerr told me in January that they see it "still in its infancy" - he quoted a stat from Forbes.com that claims "only 7% of digital images captured in 2005 were uploaded to the web". He told me "the average user has yet to arrive" on media sharing sites and that currently it's just early adopters. Their target demographic is older and "perhaps more sophisticated" than the MySpace crowd - i.e. in the 24-39 age group.

Interestingly I met another company yesterday here in New Zealand that is going after the exact same market - and using media sharing as their main platform. More on them in a later post (they are going global).

Conclusion

I noted 6 months ago that Twango is an ambitious product and that the proof of the pudding will be whether Twango can attract users and get network effects going. It's fair to say that's no longer a problem for them, now that Nokia has acquired it!