VIDEO: Online Reputation Management As Seen From The Outside
Written by Jolie O'Dell / June 16, 2009 8:45 PM
/ 10 Comments
In a recent panel on online reputation management, a group of real-world recruiters and consultants convened to discuss how they saw social media use in both the general populace and among job candidates.
Social media types insist on transparency at the cost of every other virtue, including discretion. While noble, this point of view is not necessarily realistic in day-to-day American business and personal interactions.
Here, panelist Chris Gatewood, an IP, entertainment, and new media attorney, discusses a few important aspects of social media reputation management as it relates to the wider audience of social media users, not just the "new media gurus" who live online.
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This video series has showcased some interesting guests, but there always seems to be some kind of a distraction.
In this case... tripod... please.
Thanks for your work.
Showing more legs like last time would work better. I still really enjoyed watching you Jolie. And got some hard facts in the process ...
While Social Media Optimization is an essential element of an online marketing campaign, it does require a great deal of transparency. Online Reputation Monitoring and Management Services like the ones offered by Miles Technologies can help to ensure that Social Media is used to build and maintain a strong corporate brand online.
Enjoying the topics that have been picked up so far in these videos, but like comment #1 said, some improvements could be made on the technical part of interviews. Here are my suggestions:
1. The movement that was in this video I'd say was typical for a tripod that isn't really built for smooth panning/tilting. If you must pan the camera during the interview, get a proper tripod with a fluid ball bearing video head. e.g. the following from Manfrotto have a good price/quality ratio imo: http://www.manfrotto.com/Jahia/cache/offonce/pid/2937 and http://www.manfrotto.com/Jahia/site/manfrotto/cache/off/pid/14490?livid=80|86&idx=87
2. To minimize environment noise, get a couple of clip-on mics that can be attached to the shirt, and run those into the mic input of the camera (if your camera doesn't have mic-inputs, get one that does).
3. Pick a setting where both the interviewer and the subject are facing each other naturally (e.g. over a table), so it looks like you're actually engaged in a conversation and not just talking to the camera or watching the surroundings. When you ask a question or state something, direct the comment at the person your are talking to, not the camera. This way it is easier for the person getting interviewed to react naturally to what the interviewer says. The goal should be that the person getting interviewed forgets (s)he is on camera. This becomes hard if the person conducting the interview directs comments at the camera all the time.
Otherwise, great work and I hope you continue with these videos :)
On the subject of online identities I agree. You should be carefull with what you do with your online identity. On the other hand these days, I think it is important to have an online identity that you nurture, especially if you work in the web/media/IT branch.
hile Social Media Optimization is an essential element of an online marketing campaign, it does require a great deal of transparency. Online Reputation Monitoring and Management Services like the ones offered by Miles Technologies can help to ensure that Social Media is used to build and maintain a strong corporate brand online.
Holy f**k..second time on Read Write Web, and now I come to know why you guys have the traffic numbers that you do..Jolie, you're pretty pretty..
Blah blah blah... JOLIE!!! blah blah blah... JOLIE!!!
Quiet interesting in fact but change the interviewer so I can focus on the talks...
my gawd, she's gorgeous. Eat your heart out iJustine!
Thank you for the video. As we build our small business of virtual assistants, it is an important reminder to all of us that a cohesive strategy for our brand maintains its integrity as we build our online presence.
When you ask a söve question or state something, direct the comment at the person söve your are talking to, not the camera. This way it is easier for the söve person getting interviewed to react naturally to what the interviewer says. The goal should be that the person getting söve interviewed forgets (s)he is on camera. This becomes hard if the söve person conducting the interview directs comments at the camera all the time.