OpenSocial and Facebook Stats from Rapleaf
Online reputation company Rapleaf sent us some interesting statistics about the most prominent OpenSocial companies, along with Facebook. Rapleaf gathered data on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform – and also gathered data on Facebook users. Some highlights, followed by full details below:
- The greatest overlap between OpenSocial container sites exists between Myspace and Hi5, in which 43% of Hi5 users also use Myspace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male.
- 52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform.
- Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites.
Facebook Users
- 2.6 million users identifed in Rapleaf
- 63% female, 36% male
- 17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs
- 2.9 major social networking sites used on average
- 62% are on Myspace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5
Myspace Users
- 11.3 million users identifed in Rapleaf
- 63% female, 36% male
- 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
- 2.4 major social networking sites used on average
- 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5
LinkedIn Users
- 0.8 million users identifed in Rapleaf
- 38% female, 61% male
- 2% <18 yrs, 9% 18-25 yrs, 49% 26-35 yrs, 24% 36-45 yrs, 16% >45 yrs
- 3.2 major social networking sites used on average
- 16% are on Facebook, 25% are on Myspace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5
Friendster Users
- 2.3 million users identifed in Rapleaf
- 58% female, 41% male
- 12% <18 yrs, 39% 18-25 yrs, 36% 26-35 yrs, 7% 36-45 yrs, 5% >45 yrs
- 3.0 major social networking sites used on average
- 10% are on Facebook, 44% are on Myspace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5
Plaxo Users
- 1.3 million users identifed in Rapleaf
- 62% female, 37% male
- 16% <18 yrs, 39% 18-25 yrs, 24% 26-35 yrs, 10% 36-45 yrs, 11% >45 yrs
- 3.6 major social networking sites used on average
- 20% are on Facebook, 53% are on Myspace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5
Hi5 Users
- 4.5 million users identifed in Rapleaf
- 60% female, 39% male
- 21% <18 yrs, 44% 18-25 yrs, 23% 26-35 yrs, 6% 36-45 yrs, 6% >45 yrs
- 2.8 major social networking sites used on average
- 13% are on Facebook, 43% are on Myspace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo
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LinkedIn has by far the least female users. That is what struck me first.
The figures for the number of social networking sites used on average are quite similar (FB vs OS = 2.9 vs 2.7). But if we look at the usage of just these 6 sites, Facebook users are way more often members of at least one of the other five, while MySpace users are not. So does that mean that you can cover most Facebook users if you are on the OpenSocial platform?
Then again, you would need to ask whether or not they are really active or just passive members.
Read/Write Web... you guys continue to post exactly the kind of articles I love to read, thank you!
I'm with Kullin.... does Open Social provide you the kind of coverage a Facebook app would? Is it possible to determine that from these figures? I'm no stranger to math, but somehow I always manage to double count in situations like this. I'm sure Google would be happy with that though...
I also received that Rapleaf news last night. Interesting information, and I obviously passed due to obvious reasons. :)
Rex
Interesting how 62% of Facebook users also use MySpace, but only 15% of MySpace users also use Facebook.
It's doesn't appear that Facebook is eating LinkedIn's lunch, as some would have you believe. Only 5% of FB users are on LI.
Of course, stats are like bikinis -- they reveal a lot but hide the most interesting parts.
Interesting how Rapleafs data almost is exactly the same as the complete blog post from earlier in the day.....
I'd like to know more about how RapLeaf collects its data.
Compete wrote a blog post on this yesterday. Compete's data is based on actual user behavior for the month of September, 2007.
http://blog.compete.com/2007/11/12/connecting-the-social-graph-member-overlap-at-opensocial-and-facebook/
If you use Facebook's ad creation tool, you can easily break down the 21M US users by age.
With this technique, Facebook's own numbers show a much larger bias to the 18-25 age group (64% vs. rapleaf's reported 52%), and a corresponding cratering in the older age categories.
I have a chart on my blog that shows FB users peak at 19 years old, then sharply drop off after that. The users aged 30+ don't seem to make an impact. That is more or less substantiated by the vampire and food fight apps being so popular.
Here's more: http://assetbar.wordpress.com/category/facebook/
Aaron - great stats. Thanks for making these available.
Sorry -- meant to thank "Jeff" -- Aaron was one of the commenter. Great content!
Rapleaf is scary.
http://news.zdnet.com/2100-9588_22-6205716.html
Great stats, had no idea female users form a bigger percentage of Facebook's user base. Same goes for Opensocial sites.
Between Facebook and Friendstar, I prefer facebook. There are many extras in Facebook which will make one forget about the time they have spent clicking onto many buttons.