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Postalz & Scrapblog - Doing More With Digital Photos

Written by Sarah Perez / January 9, 2008 1:48 AM / 7 Comments

postalz_logoWhen you go on vacation, you no longer pack canisters of film for taking vacation photos - you just pack a digital camera and a handful of batteries. If the hotel has wi-fi, you might even upload photos from the day's activities to flickr in the evening. However, when it comes time to send postcards back home, you still have to browse through the assorted offerings from the gift shop, emblazoned with hokey "wish you were here" sentiments overtop images that look nothing like the place you're visiting.

In this post we look at web 2.0 services that give you more options with digital photos - postalz and scrapblog.

Going Postalz

Now there's a new service called postalz that lets you create and send digital postcards using your own images instead. Signing up for an account is a quick process that involves entering your email address and picking out a username. You're given a URL of postalz.com/yourusername where all the postcards you create will be stored. After that, you can begin to create your first digital postcard.

The basic options allow you to customize the background, add a banner, and choose the handwriting by selecting one of the "handwriting" fonts. Clicking the "spice it up" button gives you the ability to customize the postcard further with your own photos imported from flickr or uploaded from your PC. You can also upload videos from YouTube, Guba, or Metacafe.

Other options let you insert text boxes or clipart, but be warned - the clipart looks like it's more appropriate for a MySpace profile, with images like bouncing hearts, swimming fish, and yes, even something that looks like a floating piece of blue cheese. (I know, I don't understand either). However, the clipart section called "callouts" has conversation and thought bubbles that could be placed above the photo subjects' heads and customized with clever sayings, thus saving the clipart section from being a total loss.

Of course, if you're into the MySpace thing, you can decorate your card to the point of distraction and embed the code on your MySpace, bebo, Facebook, orkut, friendster, hi5, tagged, piczo, Blogger, or xanga page.

Postcards are sent via email and postalz gives you easy access to your address books from Yahoo, Gmail, Outlook, or AOL to do so. People receiving the card can not only read the card, but can comment on it using "spots", which is a feature that lets them add an interactive response anywhere on the card. They can even edit the postcard itself, and compose a reply right on the card, as if responding to an email.

Although the postcards are fun to create and play around with, getting just the right look could take some time as the postcards tend to look somewhat juvenile without any real effort put into their creation. Therefore, people who always try to achieve perfection with their online creations may want to stick to faster methods for sharing their photos until they get home and have more time.

Online Scrapbooking

However, if I was looking for the best way to showcase my photos in a more artistic way, I think I would wait until vacation was over and come home to create a scrapblog page instead.

The scrapblog service lets you use your photos to create highly personalized online scrapbook albums. You can use one of the pre-defined themes, or you can start with a blank page and completely customize it with backgrounds, shapes, frames, text, and stickers, almost like a real scrapbook. YouTube videos can be added as well.

The customizations and add ins at scrapblog are, overall, of much higher quality of those at postalz, so the end results are more aesthetically appealing designs. At scrapblog, the focus is more on creating a lasting online album, not a quick postcard, so it's clear they spent time making sure the customization options were diverse and plentiful, not just a collection of goofy clipart.

scrapblog

scrapblog page featured in scrapblog blog

Scrapblog also has a future service planned where you will be able to keep or give your scrapblog albums as photo books or DVDs, something more that speaks to the permanence of what they want to offer.

Both services have potential, though, as they bring us digital methods for sharing photos in more creative ways than simply uploading them to an online galleries or making slideshows at RockYou. With digital cameras in the hands of almost every consumer now, I expect we will see even more services like these in the future.

Comments

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  • I checked out both sites. Great post. yes , one day you will get tired of vanilla photo share and slide shows.

    Both Postalz and Scrapblog let you do more. But both have taken different approach. Postalz has taken approach of postcard and communication . whereas scrapblog is more like album of scrapbook.

    I found Postalz to be better for quick and easy creation , sharing and excahnging with friends. whereas scrapblog scores in more graphics resources.

    I am bookmarking postalz.

    Posted by: Robin Potts | January 9, 2008 6:03 AM


  • I wonder if Postalz or ScrapBlog will eventual create offline versions or deliver personalized postcards for you. Might be an interesting foray into the printing space and increase revenue. I would definitely do both, but wouldn't mind having a hard copy sent to friends or family.

    Posted by: Kevin | January 9, 2008 6:20 AM


  • This sounds pretty cool!
    I checked out these sites and postalz seems pretty impressive!
    It does offer challenges to ones creative side and offers opportunity to create personalised cards without the conventional touch!
    It is a new expression to our post cards .. but I feel here it offers more to explore one's personal taste! I liked the idea of personalizing our memories with spice it up options on the site! I am definitely signing up!

    Posted by: Susan | January 9, 2008 6:54 AM


  • Cool info, thanks!
    Its nice to see how these services evolve in a creative way, and luckily for us, users, in the web2.0 world collaboration between such services providers and mashups throw some great value that no one really could've estimated not that a long time ago

    Posted by: Esdee | January 9, 2008 7:21 AM


  • I tried Postalz today and found it very easy to use. I wish I had known about this before the holidays. I had wanted to make holiday postcards (using my own photos) to send to friends and relatives.

    The biggest downside to Postalz is that you can't resize photo right there on the postcard-making box. When I upload a Flickr photo, it fills the entire box. If I add a banner or text message such as Happy New Year, the text sits on top of the photo, making it look terrible. It would be great to do all the resizing, moving the bits around (photo, text and banner) right there on the page, before sending.

    Posted by: Esme Vos | January 10, 2008 12:16 AM


  • Hi Esme,

    Thanks for using postalz.I will like to thank Sarah for reviewing Postalz and giving us great feedback.

    Esme, you were using basic option while creating postcard. When you click on "Spice it up" button , you get all advance option. In advance option , you can upload a picture, move it around , resize it , make a cutout or even frame the picture.

    You have used "background" tool and not the "picture" tool in the editor. Please try using that and write to us if you have any suggestions.

    Posted by: Rajesh Chokhani | January 10, 2008 7:15 AM


  • Today i signed up with postalz an i found it very user friendly
    and i was astonish to see that even a post card can tell the story through video and photos

    that will my site of the day

    Posted by: Raj aryan | January 30, 2008 11:32 PM




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