Posterous Launches Support for Themes, Import from Tumblr

Written by Frederic Lardinois / September 17, 2009 12:05 PM / 8 Comments

Posterous, the popular minimalist blogging service, just released a major update to its service, which includes customizable themes, a feature a lot of users had been waiting for. Users can now choose between five different themes, all of which are highly customizable. According to the company, additional themes will be added over time. Users can now also easily import their Tumblr blogs and even use their Tumblr themes as Posterous now also supports the Tumblr theme format. Posterous also announced that its traffic grew tenfold over the last 12 months to 4.4 million ~~unique~~ visits last month.

We always liked Posterous, which launched last July, because of the simplicity of the service. Just one email to post@posterous.com will get you a new blog, for example. Over time, however, the company has added lots of additional features, including the ability to use your own domain name, track subscriptions through Feedburner, and embed a wider variety of media files. In addition, Posterous also launched a very nifty iPhone application (iTunes link) last month.

Given that Tumblr is probably Posterous' strongest competitor, it only makes sense for Posterous to give users an option to import their Tumblr blogs.

The new themes still follow Posterous' minimalist design philosophy, though given that users can edit the CSS themselves, they can now take control of their own designs.

Comments

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Shame, the minimalism was a feature

Posted by: BobCFC | September 17, 2009 1:06 PM

Just checked out this new theming feature. This is pretty slick. That and the new import feature should give Tumblr a run for their money.

Posted by: Nicolas | September 17, 2009 2:09 PM

Posterous only has a subset of tumblr's features but why is everyone talking about it? Tumblr launches a feature and Posterous copies it and its NEWS?

Posted by: Karl | September 17, 2009 2:17 PM

tumblr because it lets me have several separate strands at the moment

Posted by: Joelle Nebbe (iphigenie) | September 17, 2009 3:28 PM

As original as every other crappy feature on Posterous.

Posted by: Chaud | September 18, 2009 5:05 AM

"Minimalist?" Is that the same thing as, not having any capabilities?

Posted by: John DeRosa | November 11, 2009 11:29 AM

Wow, why all the hate for posterous. After using it for a week going back to tumblr felt like going back to black and white tv.

Rock on posterous.

Posted by: jack | December 15, 2009 11:41 PM