PostRank Launches New Dashboard to Track Engagement Around Blog Posts
PostRank just launched a new analytics tool that promises to give publishers a better way to track the social engagement around their content across the web. To do so, PostRank Analytics, which costs $9 per month after a free 30-day trial, combines engagement metrics its already collects from social networks with traditional analytics data from Google Analytics. Given that the majority of engagement around a blog post now happens off-site and within an hour after a post goes up, PostRank's ability to give users a real-time view of how a story is being shared on multiple social networks can be quite useful.
Setup is pretty easy - the only slightly annoying part of the registration process is that you do have to provide PostRank with a credit card to sign up for the 30-day trial. After this, you simply grant PostRank permission to access your Google Analytics account and you are good to go.
On its overview page, PostRank will display standard metrics like total page views, a PostRank engagement score and, optionally, the number of Twitter followers you have. PostRank Analytics also offers a wide range of additional features, ranging from daily 'Concierge' emails with a summary of your blog's engagement activity to very detailed reports about specific posts.
The most interesting data can be found under the 'analyze' tab. Here, you can see a mashed-up view of all the posts on your blog and drill down to specific metrics for every post. PostRank aggregates data from all the major social networks and sharing sites like Twitter, Facebook, delicious, Reddit, and digg. In addition, it also uses BackType to track conversations around posts and displays traditional metrics like number of unique visitors and bounce rates from Google Analytics.
Most of the info in PostRank Analytics can obviously be found for free on the Internet already, but getting an aggregate view of all of this data definitely gives you a new way to track engagement around your blog posts. PostRank Analytics is obviously not an enterprise-class social media tracking service like Radian6 or Sysyomos' MAP and Heartbeat, but for $9 a month, it provides a lot of value to publishers who are looking for a convenient way to track engagement around their posts across a multitude of services.
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This sounds like a really good analytic. If using blogs through these social networks then this is probly the way to go, plus its only $9 a month after a 30 day free trial. thats just awesome. i might do this and so should others
@kendra - Thanks for the kind endorsement! Maybe tomorrow we'll discuss raising the price. :)
Seriously, thanks for the kind word. But, this is just the launch so the best is yet to come and we need your input. Let us know your thoughts.
Plus more! The goal for the application is to bring together the traditional key metrics (pageviews, bounce rates, etc), and enhance it with the engagement and social data to help publishers connect with their audience.
Specifically: where did the conversations happen (postrank metrics), what did they say (conversation view), who was it (enhanced OpenSocial profiles). Plus, the daily reports that will help you stay on top of all this action.
$9 per month after a free 30-day trial,i think free is a good idea unless you could supply a different analytics data better than others,and more detail,
I've been hearing quite a lot of about PostRank lately and it's cool and looks great. It really gives you a nice looking overview of your posts, the different metrics and what's being said about them and on them.
hey dont raise the price yet maybe let some people try it out and see how they like it and see if your sales take off then start going up a little. thats what i would do. but im sure you already know that. I am going to try it i think. just havent done it yet