With the proliferation of online video (yes there is more than just YouTube out there!), the opportunity has arisen for portal players that provide a 'one stop shop' for online video. One such service is PureVideo, which has just released some new features. In fact it almost has too many features, because it's hard to get a grip on what the site offers when you first go there. It's main offering though is a search engine for video and an associated portal frontpage, which lists popular videos at destinations such as YouTube and GrindTV.com. PureVideo launched in October 2006 and gets over 2.2 million monthly visits, according to comScore.

They've also just released a start page offering, called My.PureVideo (Beta). It's an Ajax-powered, custom video startpage that enables users to keep track of their favorite video sources and subjects - via RSS. Users can select feeds by media source (e.g. StupidVideos.com) and/or by keyword (e.g. "mentos"). There are also categories (called "channels" here) and users can of course input their own feeds. Interestingly, PureVideo says that it "tallies the popularity of every user-submitted feed, for considered inclusion in the featured menu". This is something the likes of Netvibes and Pageflakes would do well to implement. The My.PureVideo page supports drag-and-drop and soon there will be video-related widgets (ahh, the magic 'w' word!).