The Art and Science of the Retweet with Dan Zarrella
At Social Media Camp 2009, Dan Zarrella of HubSpot gave a well-attended presentation about the etiquette and very real-world value of retweets. Although every power user's ego heart swells with pride with each of these 140-character validations he receives, the small- and medium-sized business owners using Twitter for marketing have a much more tangible interest at stake.
There are Twitter Terms of Service that help dictate how content is shared, and there are generally accepted community guidelines for attribution. Zarrella shared his researched insights on how to get more retweets and leverage Twitter to increase mindshare and drive traffic. He also talked about the value of Twitter as compared to other social networks in terms of conversion.
Zarella said people love to retweet new blog posts from users they follow. They also love retweeting content containing links and don't mind being asked for a retweet. Finally, retweets have a snowball effect; a retweeted tweet is more likely to be retweeted again by other users.
If I never type "retweet" again, it will be too soon.
Check out Zarrella's presentation below:
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This is totally consistent with the stuff I've seen on Twitter as well. The "asking people to RT" works on me and I think it works on others.
The idea behind it, I think, is that some tweets are kind of "designed" to be retweeted and some are more organic. The designed ones are often public service announcements about something or potentially something very important to the tweeter. The organic ones are usually just awesome :)
yes To solve this the idea behind the need to investigate in deep draw
RT @rww Jolie O' seems to be my entire reading list today. Guess I got lucky! http://bit.ly/IlDPW
Jolie O'Dell is the hottest girl talking about web (please RT this)