Jeff Jarvis is live-blogging the keynote of Tom Glocer, CEO of Reuters, at the Online Publishers Association. I got pretty excited by a similar speech by Associated Press CEO Tom Curley just over a year ago, so this Reuters keynote is pressing my buttons too. I particularly liked this point, on the role of big media in the current era of user-generated content. There are 3 main roles, quoth Jarvis via Glocer:

1) Media companies will be a "seeder of clouds". I think that means attracting good content and people to its sites and apps.

2) they'll be a "provider of tools… We need to produce open standards and interoperability to allow" people to create content (Yes, yes!)

3) media companies will be "filter and editor" (...I think I need a cigarette now)

Seriously, it's great to see traditional media companies embracing user content and recognizing that providing tools and filters is the answer - rather than grimly trying to hold on to 20th century broadcast culture. This is what mainstreaming the Read/Write Web is about.