Services like MyYahoo and iGoogle saw some traction and many readers here may have a Google Reader account, but dedicated RSS (really simple syndication) feed reading services have never lived up to their potential to become a mainstream phenomenon. These days many people say they just wait until links get shared on Twitter and they never use a feed reader at all. Late last week Facebook threw its hat in the ring and called on users to use its service as a news feed reader. There are a number of reasons why Facebook could be the strongest online subscription option yet.

Update: Hard numbers have now confirmed that Facebook is already the biggest news reader on the web. In our next post on the subject, we discuss the implications of Facebook's relatively small market share on the future of free thinking.

Last week, Facebook's Malorie Lucich posted to the company blog encouraging users set up their Facebook accounts for news reading. Lucich suggested becoming a "fan" of news organizations that publish to Facebook, then adding those connections to a dedicated "list" that only displays updates from news sources. You can subscribe that way to ReadWriteWeb here for example, to the New York Times, to the Environmental Justice Foundation or to thousands upon thousands of other organizations that publish regularly, usually with RSS under the hood.

Facebook could make some interface changes that would make this news-reader model all the easier, but this use case is quite compelling already. Facebook will never replace a dedicated RSS reader (or 5) for serious professional use but the fact is that the vast majority of people online have not begun to take advantage of the powerful subscription options that the web now allows. Online syndication has huge disruptive potential, not the least of which is access to larger audiences for smaller voices than they've ever been able to access before.

Is Google Reader better than Facebook for reading feeds? Maybe. There are RSS readers that are better than Google Reader, too. But in terms of change-the-world feed-reading mass adoption - it's most likely to be Facebook that gets millions of mainstream users on board.

Here's why Facebook could become a world-changing subscription platform.

• Hundreds of millions of people already use Facebook to keep up with friends and family. It's an interface they know and love. The newsfeed model has been popularized by Facebook and so encouraging news subscription through it will be infinitely easier than trying to get people to use something new.
• Special messages can be posted directly to readers. Facebook isn't a rigid "publish and subscribe" only channel, it's a broader opportunity for communication than dedicated RSS readers offer. That makes more sense to users and is compelling to publishers.
• Facebook provides a common area to see all discussion around news. Google Reader added a long list of social features to its service over the past few years but social just turned into clutter and weighed the service down. Social + news in Facebook makes sense.
• Reader interaction expands distribution into larger, social contexts. When you "like" or comment on a news item, that shows up on your profile page and in the live feeds of all your friends. Thus they are exposed to whatever publishers you're a fan of. Likewise, as of December the pages you're a fan of (i.e. subscribed to) have been irrevocably visible to the public at large on your profile page. While it is a major privacy problem that people are no longer allowed to have private subscriptions on Facebook, the fact that they are public increases the likelihood that new people will discover those news sources and become fans themselves.
• Partial feeds are good for readers. Back in the early days of dedicated RSS readers, a debate raged about whether publishers should distribute their full news stories in their feeds or whether it's ok to publish just an excerpt and require readers to click through and view ads in order to read the whole story. Geeky early adopters clearly expected full-feeds, but imagine full feeds showing up in your Facebook interface! No way. Nice, scannable excerpts serve readers well there and the requirement that links be clicked and ads viewed serve publishers well, giving them more reason to promote Facebook subscription than many publishers ever felt they had to promote RSS subscription.
• The branded logo of become a fan on Facebook is more powerfully communicative than the community-standard orange broadcast logo of an RSS feed. Click on an RSS icon and most people will just get confused. Click on the logo of the monolithic Facebook and you're subscribed. Sometimes drastically reducing choices makes them more likely to participate. That's not pretty, but it's realistic.
• Finally, "Become a Fan" is a relatively clear call to action. It's emotionally resonate and very obviously free of charge. Most people probably don't even know they are subscribing to updates when they become a fan of something on Facebook. Maybe that will change, though. Using the word "subscribe" explicitly harkens a different media era, though, when subscription was almost never free.

Facebook is a publishing, syndication and subscription platform where the interests of the reader, the publisher and the platform provider are all in sync. That's powerful. Subscription through Facebook may be sterile, hermetically sealed and controlled by one too-powerful communication company but it works. Facebook clearly has an opportunity to become the subscription mechanism of choice for hundreds of millions of readers and for millions of publishing organizations. That's a good place for any company to be.

You can subscribe to (and discuss the future of the Web with) ReadWriteWeb on Facebook here.

What I learned from that discussion is that while the RSS Reader market is indeed in decline, there are still a number of compelling use cases for RSS Readers. Not to mention new tools worth checking out. So in this more optimistic post, I list 5 reasons why you should continue to use RSS Readers.

1. Control over Information Flow

RSS Readers allow users to control their flow of information, whereas it's impossible to keep up with the Twitter firehose of real-time information. Mathew Ballad (comment 11) put it well:

"I tend to check Google Reader multiple times a day. While I do keep up with bigger news through Friendfeed or Twitter, I like to keep up with multiple Graphic Design blogs, tech blogs, entertainment blogs, photography blogs and Apple blogs on my own. I just can't see myself ditching RSS Readers for something that I really don't have much control over."

It's not just about controlling your stream of daily news. Many people have feeds that they just don't want to miss. Tim Bray has a folder of feeds in NetNewsWire that he feels is "unacceptable when I don't at least glance at everything those people have to say."

Some people would argue that it's a thankless task trying to control your RSS Reader. I am one of those people and I long ago gave up trying to keep my 'unread' count at zero. Indeed nowadays I don't even try to mark as 'read' my email - using Gmail, I just let it all flow in and mark the ones I should reply to with stars.

On a similar point, RSS pioneer Dave Winer remarked (comment 80) that Google Reader "has the wrong view of RSS." In a follow-up post, he wrote that "fundamentally, Google Reader views RSS as email," by which I think he means users feel compelled to read everything in it. His view is that "reading every story is a meaningless concept" and that RSS Readers need to find a way around this issue.

2. Evolving User Interfaces

Some readers are expecting RSS Readers to transform their UIs in 2010, in particular for "processing life and news streams in the same interface." (Marco A Torres)

This has already happened to a degree in Google Reader, which has many nice social sharing features. @businessquests (comment 57) called Google Reader "a monitoring and intelligence tool enabled by tagging and publication of tag-based RSS feeds."

Eric (comment 19) agreed, commenting:

"I use it [Google Reader] not only as a constantly evolving newspaper, but to share and to create new snippets using the "Note in Reader..." bookmarklet. I also subscribe to others' interests and see what they have marked to share with me."

Eric also noted that he gets breaking news in Google Reader, thanks to its support of the real-time standard PubSubHubbub.

However a number of people complained that Google Reader isn't evolving fast enough in terms of user experience. I would put myself in that camp too. So, like me, you may want to check out some new feed reading innovations. Feedly (one of our Top 10 Semantic Web Products of 2009), Fever (one of our Top 10 RSS & Syndication Technologies of 2009) and my6sense (an iPhone app - our review) are 3 apps that received multiple mentions from our readers.

We use Fever internally at ReadWriteWeb and I just today downloaded my6sense onto my iPhone. As an aside, note that two of those apps (Feedly and my6sense) integrate Twitter as well as RSS feeds.

3. Tracking Twitter

It's not necessarily an either/or situation between RSS Readers and Twitter. Lynne Pope from New Zealand pointed out (comment 44) that she uses Google Reader to track some Twitter accounts:

"Time zone differences mean a lot of good information can be missed in a tweet stream. Pulling the important streams into a reader means the information is readily available."

4. Mobile News

A number of people remarked that they commonly read their feeds via a mobile version of an RSS Reader. Something for those of us who are sick of being tied to PCs to do more of, perhaps. Bill (comment 46) wrote:

"I use NewsRob on Android to pull the most recent 250 articles from Google Reader via my home wifi. Then I walk out the door and head for the commuter train, where I will read my feeds while other poor souls are stuck with the newspaper. Same on the way home and late at night when I'm rocking the baby to sleep."

5. Categorized News

Perhaps some of us are finding RSS Readers difficult to use nowadays because we don't use them efficiently. If you spend some initial time setting up your Reader and categorizing your feeds, then chances are you will get a lot more out of it. Randy Orrison (comment 78) described a good use case that you may want to emulate:

"I have folders in Google Reader for the blogs that I check every day, new release feeds for software I use (I could never remember to check all 20+ websites regularly), and down at the bottom of the folder list feeds from busy aggregators (like TechMeme) and news sites (like the BBC)."

Conclusion

Reading through all 160+ comments on my post restored some of my faith in RSS Readers. Viva la read/write Web! I'm going to test out some of the tools people suggested, find new ways to integrate Twitter streams with my RSS feeds, read more on my iPhone using my6sense and other services, and do some re-ordering in my Google Reader.

What are your thoughts now about RSS Readers, given the discussion summarized here?

Frankly I'm more likely to use Google Reader to search for specific information nowadays, than to scan my subscribed feeds for their latest posts. So what's happened to RSS Readers. Do people still use them and is there still a viable market for them?

The first time ReadWriteWeb looked into market share for RSS Readers was 5 years ago, in December 2004. At that point, very early in the web 2.0 era, Bloglines was the clear leader and Google Reader wasn't even a glint in the milkman's eye.

2009 Update on RSS Reader Market

Well, unfortunately Feedburner no longer publishes any useful data about RSS Readers. The product has been infrequently updated since Google acquired it in June 2007 and it no longer even has a proper blog (a Google blog called Adsense For Feeds was the closest I could find).

Pheedo also has gone quiet from a blogging perspective - its last blog post was January 2009. Tellingly though, it has an active Twitter account.

The best data we have then is ReadWriteWeb's own Feedburner account. Here is the top 10 for Dec 09:

1. Google Feedfetcher 85665 (includes both Google Reader and its start page iGoogle)
2. Bloglines 38797
3. Netvibes 34894
4. FriendFeed 16269
5. NewsGator Online 6753
6. Firefox Live Bookmarks 2999
7. PostRank 2454
8. Windows RSS Platform 1587
9. Mac OS X RSS Reader 1307
10. Zhuaxia 1127 (a Chinese RSS Reader)

Feedburner's numbers always need to be taken with a large grain of salt, nevertheless we can see that Google is now over twice the number of Bloglines. There's little sign of life on Bloglines' blog either and its Compete.com traffic numbers show a decline since June 2009.

Netvibes, FriendFeed, Newsgator and PostRank are the only other english language competitors showing in our Feedburner numbers. The others are either browser (Firefox) or operating system readers.

Also note that Newsgator shut down its online RSS Reader at the end of July this year.

Conclusion: Google Dominates, RSS Readers Less Relevant

These statistics are by no means the definitive RSS Reader market numbers. They do clearly show two things though:

1) Google now dominates what's left of the RSS Reader market. Bloglines is hanging in there, but it seems like it's given up the fight judging by lack of activity in its blog and traffic dips.

2) RSS reading is a very fragmented experience circa 2009. People can monitor news and information via Twitter, Facebook, start pages like Netvibes, their Firefox bookmarks, their OS, aggregators like Techmeme, and so on.

Tell us in the comments how you currently read your RSS feeds and how often you check them in an RSS Reader - if indeed you still use one...

Update: I should add that our news writers use a variety of RSS Readers daily.

Feedly is much more than just another way to read feeds. Although it originally got its start as an alternative UI to Google Reader, today the service is part RSS reader, part social network aggregator and part search utility. Since its launch in 2008, Feedly's developer Edwin Khodabakchian has constantly added new features including Twitter and FriendFeed integrations, a river of news view, search tools, Mozilla Ubiquity integration, a Feedly "mini" toolbar and so much more.

Once installed, a click of a browser button transports you to the Feedly start page where you can browse through the latest news, comment, star, share, discuss and search through the articles displayed. As you read through the items, your activity is seamlessly synced back to Google Reader.

Although voracious RSS readers who subscribe to thousands of feeds may find using Feedly a bit slower than using Google Reader itself, a good many of the more casual consumers of RSS prefer Feedly's clean, easy-to-scan interface to Google Reader's more utilitarian look and feel.

Feedly for Chrome

The new Chrome version of Feedly is virtually identical to the one available for Firefox with only two major exceptions: there is no Gmail integration or Feedly mini toolbar available in the Chrome version just yet. The toolbar is one of Feedly's many innovative features which provides a floating bar that hovers at the bottom of your screen as you surf through blogs on the web. Toolbar buttons show you various pieces of metadata about the blog post you're reading, including number of Diggs and number of Google Reader shares. You can also save or share the post yourself in Google Reader or tweet a link to the article, among other things.

However, according to Khodabakchian, Feedly mini's omission isn't due to any technical issues. Instead, he notes in the comments of a Feedly blog post that the mini toolbar is in the process of being redesigned and when the Firefox version is complete and stable, he will then look into building a toolbar for Chrome. The estimated timeframe for its inclusion into the Chrome beta is 6-8 weeks.

How to Install Feedly for Chrome

In order to run Feedly for Chrome, you'll need to first install a dev build of the Google Chrome browser. These dev ("developer") versions of Chrome aren't as stable as the public release but allow you to play with yet-to-launch features like Google Chrome extensions, for example. And for Mac and Linux users, the dev release is your only option because Google has yet to provide stable versions of Chrome for those two operating systems as of yet.

After installing the dev release, you'll need to add the new Feedly extension to the browser.

Here's how to get started:

1. Download and install the Chrome 4.0 Dev Channel: Windows | Mac | Linux 32-bit | Linux 64-bit
2. Restart Chrome to make sure that you are running the 4.0 version.
3. Load http://update.feedly.com/release/feedly.crx to install Feedly.
4. Click on the Feedly icon on the chrome toolbar to load your Feedly.

After you have Feedly up-and-running, you can receive support through the company's Get Satisfaction page or by emailing feedly-chrome AT devhd.com. You can also tweet @feedly_chrome with questions, comments, and other feedback.

We're beyond excited to see Feedly on Chrome - although it was relatively easy to give up most of our Firefox extensions when we made the move to the Chrome browser, Feedly was one of the few that was sorely missed. However, if you're a more cautious user hesitant to install test builds of your browser and experimental extensions, you may not have to wait much longer before you can play with fully functional and stable versions of both. Yesterday, Google put out the call for developers to begin submitting their extensions for inclusion in the upcoming Chrome extension gallery, a step that signifies that this feature is closer than ever to launching. When the time comes, we're sure that Feedly will be among the top-rated extensions found there.

LazyFeed is a service that tracks blog posts by topic and notifies users in real time when new posts of interest from across the web are available. You don't subscribe to RSS feeds in LazyFeed; users select topics manually or the service can suggest topics based on the interests you've already exhibited in your Twitter, Delicious or other social media account. Now the site will serve up posts from WordPress blogs in real time.

Now LazyFeed will churn those news items up all the faster, when they come from WordPress blogs. What about Blogger, Tumblr, Posterous and other blogging services? They wouldn't want to stay in the dark ages and not offer push subscription through either RSSCloud or Pubsubhubbub, would they?

RSSCloud is being led by RSS forefather Dave Winer. So far Winer's own RSS aggregator, River2, is the only live aggregator with RSSCloud implemented.

The next question is whether Google Reader or the Newsgator products, FeedDemon and NetNewswire, will implement support for reading RSSCloud and Pubsubhubbub next. Rumors are already rumbling about other publishers and reader technologies implementing support for these technologies.

The real time web is valuable and simple enough that blog related technology companies would be foolish to stand by and watch Twitter and Facebook become the only place that synchronous public text conversations occur. When blogging and blog reading become all the more real-time, today will be remembered as an important day in that development.

RSSCloud is an element that's always been present in the RSS 2.0 spec but has drawn new attention with the rise of interest in the Real-Time Web. The element was just added to the WordPress code this afternoon. The implications of this big vote of support go beyond reading WordPress blogs; this is the kind of traction that new technologies can leverage to gain support in many different applications.

Google Reader, the dominant RSS aggregator on the market, began a limited implementation of a related protocol called PubSubHubbub last month. Facebook-acquired FriendFeed worked with Google on that system.

Now RSSCloud has a posse. Half a million blogs are created each month on WordPress and if Google Reader keeps taking its sweet time checking those blogs for updates instead of turning on support for RSSCloud, it's going to look slow as molasses.

Real time updates could enable several things. Faster distribution of blog posts, more compelling conversations in real-time and a renewed timeliness for blogging vs. services like Twitter are all likely consequences. The list of possible technical developments on top of RSSCloud could be as open-ended as the developments enabled by the core of RSS.

RSS has made blogging viable by freeing readers of the requirement of visiting each site they are interested in. It has made podcasts subscribable. It has made wiki change notifications trackable outside the mess of the email inbox. It has made search a persistent action, instead of a one-off occasional delayed reaction. RSS is mixable, mashable, parsable, filterabile.

Now RSSCloud could add a real-time dimension to all of that. The paradigm just got a very big vote of support.

At one time, FriendFeed clones like Lifestream.fm and Socialthing! looked like promising alternatives, but neither of them offered the same rich and innovative features that FriendFeed does - the very features which made FriendFeed the standout service that it is today. However, there is one service that may have an opportunity to capitalize on the FriendFeed exodus: social media aggregator Streamy.

When we looked at Streamy back in March of this year, we were more than impressed with what it had to offer. For some reason though, the service's social networking aspects never really became heavily used by the early adopter crowd. Everyone had their own reasons for this decision of course, with complaints which ranged from the service feeling a little too raw for everyday use to its RSS reader which couldn't (and still doesn't) provide a viable alternative to Google Reader. However, we think the main reason for the lack of uptake has more to do with the fact that Streamy's core audience was already busy interacting, commenting, and "liking" items over on their social media aggregator of choice: FriendFeed.

Now, with FriendFeed out of the way (or soon to be, that is), it may be time for us to give Streamy another look. There are a number of features which should appeal to today's FriendFeed users if they decide to make the switch. However, there are still some issues with how Streamy implements these features, and we'll make note of those too.

1. FriendFeed Friend Import

When you sign up for Streamy, you have the option to find your friends on other services. One of those services is FriendFeed. By clicking on the "People" link at the top of the page then selecting "Find Friends" you can import your friends from Facebook, Twitter, FriendFeed, Google, and even Flickr. This is at least as good as FriendFeed's own friend import process which only imported from email, Twitter, and Facebook. Plus, it gives you the ability to easily re-create your FriendFeed social graph on Streamy without having to manually seek out your friends and re-add them.

What Streamy needs to work on: One thing Streamy needs to improve in this area is the ability to "select all" the friends it finds and let you follow them in one fell swoop. At the moment, you have to click "Follow" next to each individual who you want to add. It's also really hard to see who's following you and then reciprocate. Although new followers appear on the homepage in the "new from friends" section, you have to "remove" each person from this box after following them only to have more new followers appear in their place. And there's no way to tell whether or not you were already following these people, which leads to confusion. There should be a centralized way of managing this activity and the homepage widget definitely needs to sync with your following choices made on the backend.

2. Comment on Stories

On the Streamy homepage, a section called "Stories for You" delivers personalized news based on your site activity like stories you and your friends are sharing and commenting on. However, since at first Streamy has no activity to go on, it simply recommends "popular" stories to you and those may not be stories you actually enjoy. Like FriendFeed, you can comment on these stories and those comments will be seen by others reading the same story. Also like FriendFeed, undesirable stories can be hidden from your view with the "hide" button. However, unlike FriendFeed, Streamy actually introduces a great feature here: threaded comments. Each comment has a "reply" button next to it, letting users reply to each other's comments as opposed to simply creating a new one.

What Streamy needs to work on: Although FriendFeed's river of news was also personalized based on who you followed, the site offered a number of ways to surface popular content. When your friends commented on an item, it "bubbled up" to appear at the top of your stream, for instance. FriendFeed also had a "best of day" feature which displayed the most active stories that day. Streamy doesn't have anything like this so content with comments could easily become lost. For now, the best way to see stories your friends comment on is in the "New from People" homepage widget (also available in the "People" section) which is an activity feed of your friends' comments among other things.

3. Groups: Streamy's Version of FriendFeed Rooms

Streamy has a feature which lets you create groups which is somewhat reminiscent of FriendFeed's Rooms feature. As with Rooms, groups can be topic-based so you and your friends can discuss the news. You can browse through your own group memberships to see which groups you're a member of and you can access the admin features for the groups you own. Also like FriendFeed, groups can be public or private as you choose and you can invite members simply by typing their name.

What Streamy needs to work on: Unlike FriendFeed, groups can't be auto-populated with content like RSS feeds, Twitter accounts, YouTube videos, etc. Everything needs to be manually entered through a text box or shared with the group via Streamy's sharing features. However, sharing items from your subscriptions or recommended stories is more difficult than it should be. Despite Streamy's cool drag-and-drop interface for posting to external services, sharing with groups or individuals still leaves a lot to be desired.

When you first grab an item to share it, icons appear letting you save it (the star icon), share to other services like Facebook or Twitter (green arrow), or share with a friend (people icon). When you select the share with friends option, though, only a limited number of people appear and they're only identified with their avatar, not by name. Also missing is a way to share with the groups from here.

Instead, to share with a group, you have to click on the story's headline then access the share button from the top right of the article. Once here, it's very easy to share with either people, groups, or services. It's the sort of option that should be available directly from the homepage without any extra clicks.

4. Your Shared Stuff

Another sharing feature in Streamy is the one where you're able to share items by posting them to your profile. This feature is activated through the drag-and-drop interface and dragging the content to the Streamy service from the available list of services to post to (green arrow icon, once again). This posts the story to your profile which your friends can then see when they click on "Shared Stuff" from their own Streamy homepage. It also appears in the "New from People" homepage feed. In a way, this is a lot like FriendFeed's home feed which is comprised of all the shared items from your FriendFeed friends.

What Streamy needs to work on: Unlike FriendFeed, your own "Shared Stuff" isn't populated with the dozens of social media services that FriendFeed supports. Instead, Streamy displays all your site activity, including friends you added and groups you created or joined. Your friends will then see your Streamy status updates, shared stories, and stories you commented on mixed in with these other activities in their "New from People" feed. We're not sure that we want to see people's site-wide activity (like who they just friended) - we're more interested in the actual content they're sharing.

5. ...And So Much More!

What Streamy really has going for it, though, is what FriendFeed didn't - the dashboard aggregator, integration with other social media services, and built in chat. Streamy's layout is a lot different from FriendFeed - or from Twitter for that matter - and that may be good thing in some people's opinion. As opposed to a real-time "river of news" the site's homepage is a widget-filled dashboard with updates from your feeds, Facebook, and any other services you add. It also includes a friend list showing your IM buddies from Google Chat, AIM, or MSN. The Status update box lets you post to Facebook, Twitter, Streamy, or (for now) FriendFeed. As you delve into the dashboards for the other services using the small buttons at the top, you'll be surprised to find things like a full-on Twitter client complete with replies, DMs, and trending topics, for example. Digg's dashboard is a nice, consolidated view of what's hot on that service... and so on.

If you don't like the dashboard, you can also choose to have Streamy load up directly to your feeds or one of the other social media services Streamy supports.

What Streamy needs to work on: Adding widgets to the dashboard needs improvement. You have to first click on the widget (+) button from the top of the page to select the additional widgets. While simple enough in theory, there were some bugs when testing this out. For example, adding a Digg widget for the topic "Technology" was a dead-end. After you get the drop-down box to select a topic, there's no "go" or "add" button to actually complete the process.

Conclusion

In the end, Streamy shows a lot of potential for becoming a great service and they could certainly capitalize on FriendFeed's impending shutdown if they so desired. However, there's still a bit of work to be done to make the service as usable as it needs to be for ex-FriendFeed users. In Streamy's defense, however, they originally never had the goal of competing with FriendFeed which is why things are the way they are. Like us, they never imagined FriendFeed would be acquired and shut down. Now that it has sold, though, the company is interested in seeing how they could appeal to the community of early adopters who originally made FriendFeed their home.

Will Streamy be able to make the necessary changes in time before someone else lures the ex-FriendFeeders over to their service? Perhaps. The company, currently a small 3-person team, has made amazing strides so far and is currently looking into getting additional funding. In the next couple of months, if things go well, we may see a lot of changes happen very quickly - specifically to the social networking aspects of the service. The company also sees a lot of potential to incorporate new features which aren't simply FriendFeed dupes. Hopefully, we'll be able to update this post someday soon with details as to what those may be.

This move probably makes a lot of sense for NewsGator, as the company can now focus more on working with its enterprise and government customers. Running an online RSS reader is pretty resource intensive. For the most part, NewsGator was only duplicating Google Reader's features anyway, though it did offer a number of features that Google doesn't yet offer in its online RSS reader.

The most important part of the announcement actually comes at the end of the FAQ about the transition. NewsGator argues that its enterprise products have grown at a record pace in the last 18 months. The company also announced that its Social Sites product already has over a million paying users. Under these circumstances, offering a free online news reader probably didn't make any sense for NewsGator anymore.

Free Desktop Readers Will Live On

It's important to note that the company will continue to develop and support its free desktop and mobile readers, though NewsGator Go! for BlackBerry and Windows Mobile will no longer be available for consumers after August 31. NewsGator's browser toolbar and desktop notifier will also be discontinued.

The core of the plugin is the ticker, though, which also features a nice pop-up with a story's excerpt when you hover the mouse over a story. While a lot of similar tickers can be distracting because the developers insist on making new stories scroll horizontally, Feedinvader just fades stories in and out, making the ticker far less intrusive.

Feedinvader's feed reader itself is also worth a look, too, though in its current iteration, it is held back by a few missing features. By default, Feedinvader uses a standard, email client-like, three-pane view, with a color scheme that is somewhat reminiscent of Microsoft Outlook. You can also switch to an 'expanded' view that shows the full content of a feed without a separate pane for the headlines, but one feature we really missed in Feedinvader was a river of news-style view. What's far worse, though, is that you can't mark a story as read, and hence you also can't see how many unread items you have in any given feed or folder, making Feedinvader almost completely useless as a stand-alone feed reader.

On the positive side, the RSS reader does allow users to import and export OPML files and even import Live Bookmarks from Firefox.

If you like the ticker feature, then the feed reader definitely makes for a good way to manage these feeds, but we wouldn't recommend you ditch your favorite RSS reader like Google Reader, FeedDemon, or NetNewsWire for it.

As of now, because feeds aren't marked as read (at least as far as we can see), the ticker will loop from feed to feed, instead of listing stories in chronological order, making it best for small, high-value collections of feeds instead of a way of keeping an eye on a large collection of sources. Because of this, we would rather recommend you use a program like Snackr if you are looking for a news ticker.

The M.insight application sorts the feeds into four main categories: social media, public relations, marketing and branding, and advertising. It also includes two "in-house" categories which feature feeds from the MWW Group themselves ("MWW/DialogueMedia" and "D.insight").

M.insight functions like an RSS reader, but one that you don't have to set up on your own, meticulously adding feeds one-by-one. Instead, this blog reader is already configured and ready to go. You can, though, add and delete feeds within a category if you so desire.

The app is available on three mobile platforms: the iPhone/iPod Touch, Blackberry, and Windows Mobile. On all three platforms, the app does full feed caching (including images) so you can read your feeds even when offline - a feature more useful on the WiFi-only iPod than the others. On the Blackberry and Windows Mobile platforms, M.insight lets you email articles from within the app or post them to Twitter or Delicious. You can also access other news and info like weather, stocks, sports, flights, etc. 

Although targeted toward the PR/Marketing niche, we think many of you would also enjoy this application, especially the "social media" category which features feeds from top blogs like ReadWriteWeb, Mashable, Chris Brogan, Web Strategist, CenterNetworks and Scobleizer.

To try M.insight for yourself, you can download it from the iTunes App Store by clicking here or for Blackberry and Windows Mobile platforms, click here.

But none of them are as drop-dead good-looking - or as customizable - as AmpliFeeder, a free, open-source distributed social activity aggregator. The only major drawback: It's the kind of web app that needs to be installed on a server. But a hosted version is in the works, and the screen shots prove it's so worth the effort.

Perhaps best of all, it'll automagically import any of the services you link to through FriendFeed, making your new site setup time about 30 seconds:

Creator Jon Paul Davies has uploaded several other interesting and useful videos on using AmpliFeeder.

Certainly, the best features of the product for the end user are its slew of gorgeous interfaces. The themes differ not just in color/fonts/ridiculous design doodads; they mix up the information design itself.

For example, if the user prefers straight-up streams of data, there are several sexy options such as this:

For those who like their data with a little more segregation between services, there are themes such as these:

And then, a couple themes go all-out on the visualization:

Best of all, there's a custom CSS function that graphic designer-type users can use to style themes to their hearts' content.

Anyone can comment on posted content as comments "live" on the AmpliFeeder site. Items can be hidden or deleted. On the back end, a graph report shows what percentage of content comes from which services. AmpliFeeder also has its own microblog function; posts appear on the AmpliFeeder page and are pushed to the linked services. And AmpliFeeder can also generate a nice, data-portable XML file for users to backup all their social stream's data; XML files can also be used to restore data.

Burton Group analyst Mike Gotta wrote back in the mists of time (May 2007), "The term [lifestream] actually goes back to at least 1997, when Eric Freeman and David Gelernter saw it "as a network-centric replacement for the desktop metaphor. As their project page (last updated in 2000) at Yale put it: 'A lifestream is a time-ordered stream of documents that functions as a diary of your electronic life; every document you create and every document other people send you is stored in your lifestream.'"

Since then, lifestreaming has become the must-have method for communicating with one's public. Look at Modernista; look at Skittles. Better yet, look at what independent designers and other creatives are doing with the medium. And all this time, aside from complicated and costly proprietary solutions, most lifestreaming sites have displayed unbearably ugly UIs.

Kudos to Davies for making a functional lifestream aggregator that looks like a real website. In fact, we imagine that since the current state of the web has given rise to more and more personal and enterprise/corporate sites of the lifestreaming persuasion, Davies' creation comes at a perfect time for designers and webmasters alike.

UPDATE: For our super-smart commenters, here's what we wrote last year about Sweetcron. Yup, I'm new here.

So why even bother covering yet another Techmeme wannabe? Because competition is important. Techmeme may do a great job, but innovation can still be found elsewhere.

So who's the new contender? It's a site called TechNews.AM, "your morning dose of tech news." Given that tag line, it's clear they know just who their target demographic is: the geeks who start their day, coffee in hand, browsing through the latest stories from across the blogosphere.

Before you get too judgmental about the site's shortcomings, take note of their other tag line: "SSSH, NOT EVEN IN ALPHA YET." In other words, what we see now may not be the final product. Your complaints and feature requests could still be resolved by the time it goes gold.

The Layout

The first thing you'll notice about the site is that its structure is very different from that of Techmeme. Instead of headlines and "echoing" links, each article is its own headline and standalone post. The posts are sorted into two main columns: "Popular Today," which seems to look back on the past 24 hours, and "Upcoming," which features the breaking stories, all of which are time-stamped for freshness. In a sidebar, the popular stories and topics (tags) of the week are featured as well.

The thing that's most appealing about TechNews.AM's layout, though, is the sub-categories across the top which feature tech blogosphere niches like gadgets, marketing, mobile, search engines, social media, UX, web development, startups, jobs, management, and opinion. This is a pretty accurate reflection of precisely the kinds of categories we already have set up in Google Reader, so it looks like TechNews.AM could almost function as an alternative to RSS, at least for the more casual news consumer if not for the pro bloggers hunting for stories. It's also going to appeal to people who are generally only interested in tracking one or two niches, as each sub-page tracks the headlines, the popular tags, and the most read stories of the day and the week.

More of an Aggregator than Memetracker

Beyond that, there isn't much more to this news portal just yet. It's clear that it currently functions more as an aggregator than a memetracker, so Techmeme may have nothing to worry about. The sources for the news at TechNews.AM also seem limited to the top blogs you would expect and the site doesn't appear capable of highlighting the serendipitous B-List and C-List blogs that occasionally break news on Techmeme.

TechNews.AM is powered by memeriver, a social media strategy and web development agency that also runs a similar site called queensspeech. That "sister site," if you will, features gay news, views, and opinion and may hint towards where TechNews.AM is headed in terms of features and structure. (Note: queensspeech may be NSFW depending, as language is uncensored).

As it stands now, we don't see TechNews.AM killing Techmeme by any means, but we like its clean layout and sub-categories for tracking niche tech news. That said, we're not sure if it will become a daily read of ours unless they add in more sources.

There's really not much to the disstill web application, but that's okay with us. This is definitely an example of how the simplest web apps can be the most useful in the end.

The only thing on the disstill web page is a little slider bar that lets you filter Digg.com stories based on a minimum number of diggs. You just drag the slider to adjust the number of diggs that stories need to have in order to be included in the RSS feed. The low end of the slider is set to 100 diggs and the high end is 5000. Obviously, the higher you go, the more filtered the feed becomes and the more likely you're only going to see the really, really hot stories.

Once you have the slider set, you can either view the page or click "get the RSS feed" to add the customized feed to your preferred feed reader. It's a lot easier than using Yahoo Pipes, that's for sure!

A Couple of Suggestions

Our only complaint about this nifty little web app is that it doesn't let you choose which section the stories come from (Politics, Technology, Science, Gaming, etc.). Instead, it looks at the entire Digg website. We would also love to filter for images and videos, too. Perhaps in some future version, we hope?

At any rate, this is one of those little tools that can end up making your life a little less info-overloaded. And for that, we thank you, Mr. Alex Rabarts. (P.S. Can you build a generic version of this that lets you enter in any URL and then filter by PostRank? That would be amazing!)

Alex also created a nice visualization of Digg, Reddit, Delicious, Hacker News, and Yahoo Buzz that's worth a look. Check it out at oursignal.com.

Update: Looks like we were wrong about Hulu's ability to keep Boxee down. According to a statement on Boxee's blog, Hulu has now blocked Boxee's browser from accessing the service.

Boxee also released a new version of its player today, which includes a new application store (the 'App Box') that allows users to easily install new apps and plugins. Boxee's application is now also able to auto-update itself whenever a new version is released.

Hulu is Back

We had a chance to test Boxee's new Hulu integration today, and while it is billed as a workaround and not quite as pretty as Boxee's previous implementation, it actually turned out to be a very workable solution. All the shows are lined up in alphabetical order and while Boxee clearly overlays its own user interface over the Hulu flash player, you actually have to look very closely to see this.

App Box

The main addition to Boxee's feature line-up in this new version, however, is the new built-in app store/plugin repository. Unlike other app stores, Boxee uses a model that is similar to that of many Linux distributions: Boxee lets you add your own repositories to the mix, so that you are never locked in to the service's official selection of application. We can't help but wonder if this won't allow some enterprising developers to create another Hulu app that replicates Boxee's old Hulu integration.

Pull: RSS

Traditionally, RSS readers pull feeds at a regular interval (usually somewhere between 15 and 60 minutes). In a real-time world, that, of course, is far too slow. Services like FeedBurner introduce even more lag into this system, so that it can often take half an hour or longer before a new post appears in Google Reader. Notifixious itself polls every feed about twice an hour.

Pull Smarter

Thanks to FriendFeed's new Simple Update Protocol (SUP), some of the heavy lifting of regularly polling thousands of RSS feeds can be reduced, but as of now, only a small number of services actually support this new protocol. Notifixous also monitors the public activity of ping servers, similar to what PubSub is doing with its new (though still unreleased) product.

Push: XMPP

Currently, Notifixious can only get 'real' real-time updates through XMPP from Identica, Seesmic, LiveJournal, and Sixapart's TypePad and Vox blogging communities.  Genestoux notes that he would like to see every content provider use XMPP in the future.

Giving Back: Can Notifixious Replace Gnip's Abandoned XMPP Project?

Maybe the most exciting idea here, however, is that Notifixious plans to share an XMPP and SUP feed with the rest of the community. Gnip, of course, at one point promised to do something very similar, but, in the end, pulled the plug on this project.

Other companies like ZapTXT or Pingie offer a similar service - though we have also seen far too many promising services like Rasasa or Immidi.at close before they could ever live up to their promises. Our experience with these services has been quite mixed, however. We will have to wait and see if Notifixious can deliver on its promise.

Notifixious' Service Right Now

As for the Notifixious service itself, the company will send its updates to your cell phone, IM account, or email address. You can sign up for feeds individually, or import an OPML file.

If you want to send your own real-time updates from your blog to Notifixious, you can use the company's plugins and widgets for TypePad, Vox, Blogger, MovableType, and self-hosted Wordpress sites.