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Seesmic + Twhirl is a Vision of the Web's Future

Written by Marshall Kirkpatrick / April 3, 2008 8:12 PM / 16 Comments

Loic Le Meur's video chat service Seesmic is announcing tonight that it has acquired leading 3rd party Twitter client Twhirl. Seesmic is still in closed Alpha status right now - though we have invites if you'd like them: email marshall@readwriteweb.com with the word Seesmic in the subject line and we'll send you one.

How could the acquisition of an app that runs entirely on the Twitter API, by another service that isn't even publicly available yet be a big deal? Let us count the ways...

Seesmic gets Twhirl's fast growing userbase, cross platform desktop AIR envrionment and its very capable developer. Marco Kaiser, creator of Twhirl, gets a job, presumably cash and stock in Seesmic, plus access to Seesmic's high-profile funding and Loic Lemur's catchet. It could have been Snitter or it could have been Twitterrific, but Twhirl has the momentum among 3rd party Twitter clients and that's who moved first.

Twhirl even got on Fox News this week. They didn't spell its name right, but the point is that Twitter is creeping into the mainstream and Twhirl is the best way to use Twitter.

Here's Seesmic CEO Loic Le Meur talking about the deal, followed by our analysis of the technology implications.

XMPP

Seesmic runs on XMPP/Jabber, the protocol that provides the immediate communication and presence awareness of many Instant Messenging clients. You know how nice, smooth and in-touch IM is. Once any of your internet communication experiences goes on in that kind of environment - you don't ever want to go back again. At the very least, it's a game changing option to have along with asynchronous forms of communication.

Surprisingly, it's the video half of this deal that supports XMPP now, not the Twitter half.

We wrote in January about XMPP powering the future of online communication. Twitter supports XMPP messenging but only native IM clients like Google Talk seem to have integrated it so far. Seesmic plus Twhirl, powered by XMPP is going to be hot. Instant text and video communication and presence status.

Video + Microblogging = Rich User Experience

The video experience of Seesmic is hard to explain until you've tried it. It's a lot more than just "Twitter for video." (See our post "Seesmic Transcends Comparisons With Twitter") Those differences are going to soften now, though. A combined service will offer a continum of communication depending on your broadcasting comfort and time to consume inbound messages. Text is what the vast majority of people prefer to produce, but video is incredibly compelling to consume.

Lifestreaming

How long until even more services are rolled into this new dynamo? Seesmic already integrates outbound publishing with YouTube, Qik and Twitter. How long until the company rolls out lifestreaming capabilities ala FriendFeed, displaying recent user and aggregate-friend activity on any number of other services - then storming the Facebook Newsfeed as a packaged solution to the 3rd party RSS feed dilemma there? Probably not very long. FriendFeed is already inching towards the Newsfeed, literally, by getting into the Minifeed on Facebook. Every social network wants to act as the central location for user activity around the web, but it's far less trivial than just letting users plug in RSS feeds or usernames. Lifestreaming apps are making this a service, FriendFeed is the leader today, but somehow this functionality is a logical thing to come to Seesmic/Twhirl next.

Seesmic won't be able to work too closely with anything more than the recently launched FriendFeed API because that service, for all its nimbleness risks holding out for an unrealistically large acquisition more than it risks anything else.

There's no shortage of lifestreaming apps that the company could work with, though.

AIR - Cross Platform RIA

The best thing about Twhirl is that it's built in Adobe AIR. While Microsoft's Silverlight is coming on hard and fast, the AIR/Flex/Flash ecosystem is made for hotness and has the most momentum in the grassroots developer community.

AIR lets developers write in HTML, Javascript and Flash - but run it on the desktop - of a Windows, Mac or Linux computer. These are Rich Internet Applications - apps that sit on the desktop and function outside the browser, but that are tied to the web and leverage connectivity as well. Check out Redmonk's RIA Weekly Podcast if you want to get excited about RIAs on a regular basis.

The Future

The second multimedia communication service built on AIR that gets acquired is going to go for a much higher price than we can presume this first one did, especially if it comes into the deal with XMPP of its own. Throw in integration of the new UStream API for live streaming video and you've got the kind of platform that Skype could have become if it hadn't hit the swamp of mega-acquisition. Twhirl and Seesmic together have many of the traits that countless other companies are looking for, now.

Seesmic plus Twhirl is of course just two very forward-looking organizations in a large, diverse economy of innovation. Look at this deal though and you'll see a big part of the future of online communication technology, no matter who it is that makes it happen.

Comments

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  1. Seesmic and Twhirl are fluid, simple apps to use. Great combination. I am a Twhirl user. I migrated from Twittter's web application to Twitterific then on to Snurl before setting with Twhirl. And I am seeing Seesmic become a big part of my future videoblogging/lifestreaming. I love this kind of deal. Two, hungry players now combining to make a terrific user experience.

    Congrats to both parties!

    Posted by: Alex Wiliams | April 3, 2008 9:34 PM



  2. Very nice sum up of the benefits for both parties!

    Posted by: Corvida | April 3, 2008 10:13 PM



  3. Congrats on Sessmic for supporting XMPP. This is going to be a major protocol for the next generation of communication. Google already support this which makes seesmic a good acquisition longterm.

    Posted by: Sam Sethi | April 3, 2008 10:19 PM



  4. Great combination!:)

    Posted by: Hans | April 4, 2008 12:37 AM



  5. Very smart acquisition by Loic! It instantly gives Seesmic an excellent desktop client as well as access to a giant userbase. As we see these two products converge, and become more like IM 2.0, you have to wonder if they will be able to figure out a great business model. Hopefully they will avoid the fate of AIM. If anyone can figure it out, it's Loic & Co.

    Posted by: Samidh Chakrabarti | April 4, 2008 12:48 AM



  6. I always wonder what this web 2.0 business model is like, how is this site going to earn money now?

    Selling video ads?Again.

    Posted by: macrunch | April 4, 2008 3:05 AM



  7. Macrunch - nope! Check out our earlier profile of Seesmic for a discussion of their interesting biz model ideas http://www.readwriteweb.com/archives/seesmic_vs_twitter.php

     Posted by: Marshall Kirkpatrick Author Profile Page | April 4, 2008 3:10 AM



  8. First comment: What a long post for such a small acquisition. Second, this deal is a puzzler because I can't see the fit other than Thwirl being wrapped into Seesmic. To be honest, this could be Seesmic doing some diversification just in case video chat doesn't work out.

    Posted by: Mark Evans | April 4, 2008 4:21 AM



  9. Not so fast. I like Twhirl because of the access it gives me to Twitter from the desktop. But my use of Twhirl has nothing to do with Seesmic. So if the app changes and somehow forces me to interact with Seesmic then I'm out.

    I don't think that this acquisition will have the happy ending that you think it will either. It's more likely that when Seesmic goes under Twhirl will be taken under with it. Best hope for Seesmic to get bought by a bigger fish looking to cash in on the web video craze.

    Posted by: Rob Safuto | April 4, 2008 5:39 AM



  10. Fantastic article. Way better than the two paragraph "Seesmic Buys Twhirl" posts I've seen elsewhere. This is the insight we're looking for.

    Posted by: Derek | April 4, 2008 6:14 AM



  11. I am not convinced!! both of them have a long way to go before being even the present let alone the future!!

    Posted by: Ujjawal | April 4, 2008 6:15 AM



  12. Marshall - great post, but I'd like to know more about the people behind the scenes who brokered this deal -- were they VCs on one or both sides?

    thanks,
    Graeme

    Posted by: GraemeThickins Author Profile Page | April 4, 2008 7:28 AM



  13. You're right, it is a sign of the Web's future - and that is that standalone Videoblogging won't work as a Web business:

    http://www.broadstuff.com/archives/829-Buying-Twhirl-A-Seesmic-shift-in-strategy.html

    Posted by: alan p | April 4, 2008 9:08 AM



  14. Excellent write-up and i agree. This is now getting very interesting.

    Posted by: Frank Sinton | April 4, 2008 11:07 AM



  15. The only reason I use Twhirl is Snitter began to suck more than I could stand (and Twitterrific began to suck more than I could comfortably stand before Snitter...)

    If Twhirl begins to suck more than I can stand, then I -- and I suspect a bunch of others -- will probably move on to the twitter apps that suck less than twhirl at that point

    Posted by: Jenn | April 4, 2008 11:31 AM



  16. "Giant userbase"?????

    Do 20.000 users resemble a "giant user base" these days?
    Has it become that easy?

    i do like the idea of seesmic, although I think that the design of the site is a huge distracter. Seesmic has a problem with its community though. Most posts are lame and uninteresting. the number of users won't change that. Seesmic needs to become more than just a platform. it needs to inspire relevent and interesting discussions.

    Posted by: homo viator | April 11, 2008 5:56 AM



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