Sharein Launches New Features, Becomes Must-Have for Social Media Marketers
Sharein, the new bookmarklet-based service for link sharing, which launched earlier this summer, has just today introduced some new features which further solidify this up-and-comer as the new must-have tool for sharing links on the web. The service, already an easy way to share to Twitter, Facebook, and via email, is most notable for its ability to track statistics like views on the back end, a feature that should appeal to marketers looking for hard data on their social media efforts.
Today, the analytics feature has been enhanced to provide even more data than before, this time with a specific focus on Facebook shares. Also new today is the integration of Tweetmeme and Digg data into shares as well as YouTube stats for video shares. For anyone using Facebook to promote their content, Sharein has just made itself indispensable.
The concept of a browser bookmarklet for link sharing is neither new nor revolutionary. Many people have become comfortable using services like TwitThis for some time. However, Sharein goes beyond just being a simple time-saver for sharing links and integrates in its back end the sort of analytics that marketers crave.
Better Analytics for Facebook Shares
Today, in addition to seeing the views, reach, and re-shares for links shared on Twitter and Facebook, Sharein is now capturing data on Facebook "likes" and comments. In fact, it's even pulling in the comments' text itself so you can use the service as a one-stop shop for tracking the popularity of items on Facebook.
And as before, the aggregate data tracked using the service is further analyzed on your main "Shares" page where you can see the most popular links for the past week, month, or year. You'll also be able to tell who your most popular sharers are so you can better engage with your core fans or customers.
New Features Help Increase Click-Throughs on Facebook
The way your shared links appear on Facebook has also been revamped as of today. Sharein is (at last!) generating a thumbnail to accompany an article, just like how Facebook's own tool displays native link shares. The shares now also feature data on the number of tweets courtesy of Tweetmeme and the number of diggs on the social news website Digg.com. This extra information can help generate more interest in the shared link as visitors will be able to see at a glance how popular the article is on other social networks.
For video shares, extra information has been added here, too. When sharing YouTube videos, the ratings info and total views are now displayed. Again, this is to help increase click-throughs by highlighting the popularity of the content.
Try it Now!
With all the features being offered by this tool, we're surprised that more people aren't talking about or using the service. However, Sharein is still so new that few may have heard of it yet. We're sure that once Facebook and Twitter marketers, businesses, and any others who want to track their shares on social networks get wind of what Sharein can do, its popularity will increase dramatically. If you haven't tried Sharein yet, you can set up an account today from the company home page.
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Sounds like a solid tool for tracking social media metrics. One thing I noticed (which most facebook share tools also deal with) is the inability to re-share links that you post to the facebook stream.
When you see a link shared from YouTube.com itself inside of Facebook, it has a "Share" action link beneath each item. Unfortunately it seems like 3rd party apps that post to a users facebook stream don't have this ability (yet?); which heavily hurts the viral aspect of a video spreading on facebook.
"Comment" and "Like" are definitely great ways to gauge the interest of your friends regarding whatever you post, but giving them the ability to reshare it within their own feed is what really helps these items spread like wildfire. If Sharein could monitor how many of your friends re-shared that video/link, that would be another great data point to plug into their analytics.
Kudos to the Sharein team!
-=Vin
Vin,
We totally agree with you. It's currently being worked on :)
Hey Colin,
Are you hinting to the fact that you've figured out a way how to include that "Share" link? I'd love to hear how you got around this, if you guys can spill the beans (outside this comment threat of course).
-=Vin
Seems to be quite a big lag between submitting a page and it appearing in my Facebook Stream - Sharein suggested a minute as it needs to generate the thumbnail but it's been more like 5 mins and counting. Great idea, but I guess there are still a few more things to iron out...
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