Microsoft announced this morning that HP computers will soon be shipped with Live.com as their default search engine. The big news, though, isn't that Live's hit-it-with-a-stick ugly search results will be placed in front of millions of eyes. The most important part of the announcement is that the search toolbar will be powered by Silverlight, Microsoft's product that competes with the nearly ubiquitous Flash from Adobe. The competition could be great for consumers.
Many people who have never changed their default search engine will discover how easy it is to do after a few days of using Live instead of Google. As Emil Protalinski writes at Ars Technica, though, going to the trouble of uninstalling Silverlight is something almost no one is likely to do.
Microsoft is working hard to spread Silverlight. It's cut deals with NBC for their online Olympic coverage, with Major League Baseball, and with Nokia. Oprah uses Silverlight. You, dear reader, will have Silverlight on your computer soon if you don't already.
Silverlight works closely now with .NET, it's available for Macs and Linux as well as Windows machines and mobile phones. Now Silverlight will see millions of default installs, an even better motivator than requiring a download to watch the Olympics online. Despite Microsoft's efforts, Silverlight adoption is probably minimal so far though it launched a year ago. That could change relatively quickly, though.
"In the first quarter of 2008," writes power blogger Larry Dignan at ZDNet, "HP shipped about 3.9 million PCs to the U.S. and Canada. So let's project an even 4 million a quarter for simplicity's sake for 16 million PC units from HP in 2008 in the U.S. In 2009, we'll throw out 18 million PCs as a guesstimate for U.S. shipments."
That's another good chunk taken out of the lead Adobe has with Flash. Adobe claims that 98% of US web users have Adobe Flash installed. Update: Adobe's John Dowdell drops by in comments below to say we are insane and point out that Flash 9 installs are still going at a pace that makes HP computer sales look like nothing. Point taken and perspective revised. While the new Acrobat release will likely spread adoption of similarly competitive product Adobe AIR in a similar fashion, this HP deal is big for Silverlight.
We're hearing reports that Silverlight is being offered as an optional download in the latest Windows update, too. Should HP owners feel offended?
Today a substantial preponderance of the most creative people working in visual content online work in Flash. Deals like today's are likely to change that in the near future. To its credit, some people say that Silverlight has a much bigger vision than Flash, Flex and AIR and thus isn't really competing with Adobe. That's hard to believe though.
For a more skeptical perspective on the whole field of Rich Internet Applications, see Stephen O'Grady's very good RIA Q&A.
Despite arguments otherwise, we believe that cross-platform mixed online/offline development environments with appealing user experiences have a whole lot of potential. The rise of Silverlight is important to keep a fire under Adobe at the very least, and it is likely to offer some very compelling applications of its own in the near term future.
For an in depth look at Silverlight compared to Adobe's products, check out the this podcast , wherein Colin Birch spoke to Pete Barr-Watson and Jon Harris of Microsoft, and Mike Downey from Adobe.
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"Those who cannot remember the past are condemned to repeat it." - George Santayana
Posted by: Todd | June 2, 2008 12:12 PM
This reminds me of something that happened a long, long time ago. I wonder what it was...
Posted by: The Tech Juice | June 2, 2008 12:52 PM
This is all part of a bigger plan for MS - to deploy their office suit and other windows apps to the new 'operating system' - Live+Silverlight - written more about it here:
http://chrissaad.wordpress.com/2008/06/02/microsoft-is-going-to-release-a-web-based-version-of-office/
Posted by: Chris Saad | June 2, 2008 1:03 PM
Mr. Saad, I thought you were adamantly AGAINST proprietary file formats and closed standards??? Your blog post seems to be a love song to Silverlight:
"...Silverlight is a critical and masterful piece of technology and strategy from the Redmond giant. It allows them to leverage their tools and technologies from the client, raise the bar on web-based experiences, deploy their client-side apps through a browser and broaden their platform reach into every device and screen in a user’s life."
Have you reversed your position and are now endorsing Microsoft's "closed" Mesh and Silverlight products?
Posted by: Todd | June 2, 2008 1:10 PM
oh, god, more crapware to delete ... thought the industry got the message about that
Posted by: gregory | June 2, 2008 1:13 PM
Live.com's search results are in fact improving.
They have noticeably increased in relevancy over the past year
Posted by: SearcH◆◇ EngineS WEB | June 2, 2008 1:24 PM
"'In the first quarter of 2008,' writes power blogger Larry Dignan at ZDNet, 'HP shipped about 3.9 million PCs to the U.S. and Canada. So let's project an even 4 million a quarter for simplicity's sake for 16 million PC units from HP in 2008 in the U.S. In 2009, we'll throw out 18 million PCs as a guesstimate for U.S. shipments.' That's another good chunk taken out of the lead Adobe has with Flash."
Four million units in 90 days is about one third of the successfully-completed installations of Adobe Flash Player in one day:
http://www.eweek.com/c/a/Application-Development/Adobe-Floating-on-AIR/
The interesting thing about this announcement may be that Microsoft will soon be committing to releasing a full version of their browser plugin, with logic as well as graphics, as announced back in March 2006. The wait has been longer than most (all?) of us anticipated.
jd/adobe
Posted by: John Dowdell | June 2, 2008 1:51 PM
One has to ask if HP are putting their customer's interests first or their suppliers interests with this move?
We already know how badly some of the software bundling has effected players like Dell. I am not entirely convinced anything other than the OS should be shipped with PCs as it can have negative impacts on customer experience, not to mention bad press.
regards
Al
Posted by: Al | June 2, 2008 3:08 PM
every time i install adobe air, i can no longer watch videos... youtube, etc.. hope silverlight doesnt do the same
Posted by: gregory | June 3, 2008 7:36 AM
(oh no! not "insane"! just putting some context around the numbers, that's all! -- cu, jd)
Posted by: John Dowdell | June 4, 2008 12:15 PM