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The Million Follower Fallacy: Audience Size Doesn't Prove Influence on Twitter
Written by Sarah Perez / March 19, 2010 7:19 AM / 18 Comments
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A group of researchers have proven something we already expected to be the case: your Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. Continue reading »


What Do Social Media Marketers Know About Tech? SURVEY RESULTS
Written by Jolie O'Dell / March 11, 2010 9:35 PM / 20 Comments
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First, we'd like to thank all 596 survey respondents and the many Open Thread commenters who gave such interesting and valuable feedback in our recent post "Should Social Media Experts Continue reading »


Chatroulette Being Used for Marketing? Say It Ain't So!
Written by Sarah Perez / March 11, 2010 7:20 AM / 6 Comments
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That didn't take long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest Continue reading »


Facebook Drives 3X Traffic to Broadcast Than Google News
Written by Mike Melanson / March 1, 2010 10:40 AM / 2 Comments
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We've spent some time recently looking at how Facebook has become a bigger driver of traffic to online news than news portals like MyYahoo or Google News, and our initial Continue reading »


This Game Is Fixed! Democratized Content v. Voting Rings
Written by Jolie O'Dell / February 25, 2010 5:43 PM / 1 Comments
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TheSixtyOne Seeks to Solve the Problem In an interesting move against those who would manipulate traffic on the social web, music site TheSixtyOne is looking for a programmer who can Continue reading »


Are Aggregation Services Security Risks?
Written by Sarah Perez / February 23, 2010 9:21 AM / 3 Comments
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Do you like social aggregation and tracking services like FriendFeed, Google Buzz and Cliqset? If so, there's another startup launching today that wants your attention: Strings. This service is focused Continue reading »


Outlook Sees First Trickle of Social Stream
Written by Mike Melanson / February 17, 2010 7:38 AM / 3 Comments
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Everybody is getting in the game. Google just announced Buzz, its social feed add-on to Gmail, last week and today Microsoft is bringing the feed to Outlook. Microsoft first announced Continue reading »


Open Thread: Is China Really Threatened by U.S. Social Media?
Written by Richard MacManus / February 17, 2010 1:47 AM / 30 Comments
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There's no doubting the impact of social media on our day-to-day lives in 2010. In the western world, most big brands have Facebook and Twitter accounts nowadays, many TV journalists Continue reading »


Gigya's Gamble: The Feed Will Surpass Search
Written by Mike Melanson / February 16, 2010 2:47 PM / 4 Comments
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As Internet users, we are becoming increasingly dependent on our social networks for a number of daily activities. We communicate with friends and family, share photos, invite and get invited Continue reading »


ViralHeat: Social Media Analysis for the Budget-Minded Soul
Written by Mike Melanson / February 9, 2010 6:00 AM / 10 Comments
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These days, the words "social media campaign" are on the lips of everyone around, from media professionals to small business owners to college students in coffee shops. While the idea Continue reading »


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