Ever wondered which musician has the fastest growing Facebook Page? Or what TV series? A new beta service called SocialMedia-live is tracking the growth rate of 38 million Facebook Pages, with 2 million of those available to view. It has statistics on total number of likes, fan growth, interesting newcomers and male/female breakdown. These statistics are categorized and users can create comparison graphs. The bad news is that there is no apparent search function.
The answer to the first question, by the way, is Adele, who gained 175,000 followers over the last 24 hours (at time of writing). Adele's popularity on Facebook is mainly due to her female fans; 62% are female and 38% male. The fastest growing TV show is Mob Wives, perhaps thanks to the current "swear jar sweepstakes" promotion on its Facebook Page. This type of data is useful, albeit limited at this point.
Real-time entertainment traffic dominates the Web now; and over half of it happens on devices other than a PC or laptop computer. This according to a new report by research company Sandvine. The report states that "by volume, 55% of Real-Time Entertainment traffic is destined for the television (either directly to a smart TV or via an intermediary like a game console or set-top device), a mobile device or tablet." Those statistics, along with data from Mary Meeker's Web 2.0 Summit presentation last week, emphasize just how far we've come in the post-PC era.
Of the non-computer traffic, much of it comes from Netflix (on TVs), Facebook and YouTube (both mostly on mobile devices).
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth. That has continued into 2011. Over the past year, Tumblr has grown from just over 100 million visits per month to over 300 million now (according to Quantcast). Over the same period, Posterous has grown from about 7M visits per month to about 11M. So the gap has widened: a year ago Tumblr got 14-15 times more visits per month, now it's double that.
Tumblr is now so popular that its founder got invited to The White House and its logo acquired a fish jumping through it. Tumblr is also getting 12 billion page views per month, an estimated 8 times more than Wordpress.com.
It's common knowledge that gaming is one of the most popular activities on the Web, but we often don't have a good sense of what type of person a modern gamer is. A new research report from Latitude set out to answer the question: who is today's gamer?
As one participant in Latitude's study noted, traditionally gamers have been thought of as the "stereotypical, petulant and portly adult playing a viscerally violent game in his parents' basement." According to the report findings, that stereotype of the anti-social, immature gamer is outdated. Today's gamer is "social, tech-savvy, goal-oriented" and is much more social than they're usually given credit for. For example, 84% of the study participants use social media "at least several times per week."
We've written on auto-posting before and there still seems to be a debate as to whether or not it actually affects performance to post via bot. Anecdotally, I've found that manual posting shows significant increases in performance.
When I first started at ReadWriteWeb, the updates to Facebook were automatically posted via a Facebook application. It was an easy way to make sure our fans got to see our posts, but it didn't foster community discussions so after I got my bearings around here, I stopped the app (or at least I thought I did).
For the last two weeks, it seems like anything anyone can talk about is the fact that our GPS-enabled smartphones are tracking our location. First, it was the iPhone, then the Android and finally Windows Phone 7. Why has this struck such a chord?
According to a study by TRUSTe, a leading Internet privacy service provider, privacy is the leading concern for smartphone users, with security following close behind.
When it comes to predicting the future, we don't need a crystal ball anymore. These days, we just need to look at how people act online - what they share with their friends on Facebook and Twitter - to predict things like box office success or the stock market.
With that in mind, we're here to see if some social media statistics and science can help us call some Oscar winners a couple days early.
When you think of Twitter and influence, you might think that the most obvious metric used to measure would be the number of followers a user has. Time and again, influence on Twitter has been shown to be not a direct function of how many followers one has, but a number of other factors.
One of those factors, according to a report by HP, may be just as obvious as follower numbers: long-standing status as a source of information and news. Having millions upon millions of followers may be fun, but it doesn't set the Trending Topics.
Over the last year, Facebook has become increasingly dominant in terms of being used as the user identity and login on third-party sites. Last summer, we reported that Facebook had dominated as the third-party login of choice, surpassing sites like Twitter, Google and Yahoo in all realms but one - news. News sites saw users logging in almost twice as often using Twitter.
Now, it looks like another site is gaining ground in another realm. Career-centric social network LinkedIn is growing as the login of choice for business-to-business (B2B) sites, proving once again that users prefer certain identities for certain online activities.
Just in case you haven't been paying attention, yesterday was national "Let's Willingly Watch TV Commercials" day. Some people also call it Super Bowl Sunday. More than 100 million people tuned in yesterday to watch the annual handegg championship match, guffaw at TV commercials and tweet about the experience.
So, the big question then is who won? No, not the Packers, silly. We're talking about ads and their impact online. Who got the most mentions on Twitter? TweetReach, a Tweet-tracking media analytics tool, kept track and says that some of the usual brands were lacking, while others made a big splash.
