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Telco Greed Overshadows iPhone 3G Launch

Written by Richard MacManus / July 8, 2008 5:36 PM / 21 Comments

Yesterday we reported on the outlandish iphone 3G pricing plans of Vodafone New Zealand, which is charging up to $250 per month for data plans and $1129 local currency for the 16 GB phone by itself - a far cry from the $199 Steve Jobs was promoting last month. But Vodafone NZ is not the only telecoms carrier to be rubbing its hands together like a greedy fly in anticipation of the iPhone 3G launch. Here are details of other global plans...

In the US, iSmashPhone has a good summary:

The iPhone 3G will cost $199 (8GB) and $299 (16GB) if:

* You are an AT&T customer and are eligible for an upgrade

* You already have an iPhone

* You are a new customer signing a first time 2 year contract with AT&T

If you don't fall under any of the above 3 criteria, then you will pay $399 (8GB) and $499 (16GB). Again, so much for the $199!

Canadian vendor Rogers has a range of capped data plans, from 400MB for the cheapest service plan ($60 Canadian or $59.23 U.S.) to 2GB for the most expensive ($115 Canadian or $113.64 U.S.).

In the UK, according to a thorough report of global plans by Seeking Alpha:

O2 is the exclusive carrier in the UK. They'll be offering the iPhone in 4 plans. At the entry level, customers will pay a monthly fee of £30. That will buy them 75 minutes of talk time, 125 text messages, and unlimited data. The subsidized cost of the phones will be £99 (8GB) and £159 (16GB).

For those looking to spend more, the tiered plans will escalate in fees to £35, £45 and £75 a month. At the top end, £75 plan, customers will get the phone (8Gb or 16GB) free. They'll receive 3000 minutes of talk time, 500 texts and unlimited data. All of the plans will require an 18 month contract.

Meanwhile in Australia, they are lucky to have two three telcos offering the iphone 3G -- so there is some competition. Again according to Seeking Alpha:

Australian mobile carrier Optus will be offering both post-paid and pre-paid options. Pre-paid, the phone will cost $729 AU (8GB) and $849 AU (16GB) plus usage. For those opting to buy monthly service contracts there will be seven different plans. They'll start at $19/month for 100MB of data and $50 of calls. The highest plan will provide 1GB of data and $1500 of calls, text and more for $179AUS a month.

Telstra (TLS, which will also be offering the iPhone in Australia, announced its iPhone plans on June 30th. Their plans will start at $30 per month "with an upfront cost of $279 for the 8GB model and $399 for the 16GB model." Customers paying $80 a month will get the 8GB phone free. Those paying $100month can choose to get either model at no cost. All plans include free Wi-Fi access at Telstra hotspots and require a 24-month contract.

Update: Alert Aussie commenters pointed out that there is a third option: Vodafone.

Check out Seeking Alpha for pricing plans in other countries.

Conclusion

The upshot is that there's a wide variety of pricing plans on offer globally, each with their own clauses and fine print to assess.

But one thing is for sure, telcos worldwide are expecting to cash in big time on the iphone 3G. The iPhone is one of the best devices on which to experience the Mobile Web, so it's disappointing that telcos are still making it so expensive to do. No wonder the Mobile Web never seems to take off.



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  1. Vodafone in Australia is also offering the iPhone 3G :) So we have three...And also Hutchinson (3 in Australia) has a petition for customers to sign pleading to Apple to allow them to sell the iPhone :-)

    For a change, Australia has some competition. I first thought I wouldn't be able to buy an iPhone because Australian Telcos would do what they normally do and charge a mint (typically Telstra has), but considering the prices of data usage through mobile phones at the moment - the other carriers offer competitive deals. Still wish data usage was cheaper in Australia though.

    Posted by: Kat | July 8, 2008 7:22 PM



  2. Hey,
    Just thought i'd let you know, Australia actually has 3 telco's getting the iPhone.
    Optus, Telstra, and Vodafone.
    Also 3 the phone company are also trying to get it for release in Aus.

    Posted by: Brett | July 8, 2008 7:26 PM



  3. O2 is quite good though because they're promising pay as you go plans available later this year for iPhone, which means you can potentially get it (even at a high price), unlock it, and use it with any carrier.

    http://o2.co.uk/iphone/paygo

    Posted by: Dmitry Paranyushkin Posted on FriendFeed   | July 8, 2008 7:52 PM



  4. Latest info for Australian buyers. http://www.news.com.au/technology/story/0,25642,23992868-5016091,00.html

    Posted by: Kat | July 8, 2008 8:19 PM



  5. We built an app on our site for users to figure out the true cost of the iphone, and which plan they should get (AT&T, US only).
    www.billshrink.com/iphone

    http://gizmodo.com/5023036/billshrink-helps-you-pick-the-right-iphone-3g-plan

    It's amazing that everyone just assumes it's $199. If you look at the true costs it's much much more.

    Posted by: Billshrink | July 8, 2008 8:51 PM



  6. In Belgium, there is something singular.

    In fact an Iphone cannot be linked to any telco providers. This is written in our laws.

    This means all phones are unlocked by default and of course prices are higher.

    However, there is one unique reseller (Mobistar). Prices 8Go = 525 € (820 US$), 16 Go = 615 € (965 US$).

    So, you should feel lucky !

    Posted by: Yves Hiernaux | July 8, 2008 8:58 PM



  7. Again, no mention of Apple's role in this. They could allow as many providers as they want, make as many price concessions as they want, and sell it as cheaply as they want. Do you have any clue as to whether, taking into account of their contracts, the telcos will even be profiting from the plans? Or is greed in the eye of the beholder?

    The fact is, there is only either smart or stupid pricing. They need to price it exactly where they make the most profit over the long term. Too high, they risk ill will and open the door to future competitors. Too low, they lose money or leave money on the table. I think the issue with anger over this is that the telcos have iPhone fans pegged-- they'll pay whatever to get their fix. In which case it's Apple fan irrationality, not greed, that is at the root of the pricing.

    I don't know the exact nature of it, but there's an entitlement mentality about all this that reminds me of music pirates. Don't like the price? Steal it. So I kind of enjoy that this is a hard good and all that happens is a bunch of bluster and complaining until the day thy come out and everyone buys anyway. Or not. It really is A FREE CHOICE. In fact, your free to produce something better and sell it for nothing.

    Posted by: Morgan | July 8, 2008 9:41 PM



  8. @Yves

    But this is great news and a good business opportunity. Russia is the 3rd market for iPhones (after US and China) and ironically iPhone is not available there. I think I saw estimates somewhere that there are about 500 000 of them in Russia or so...

    Anyway, lots of Russians get their iPhones in the US and pay more than $1000 US to have one, cause you need a contract, etc.

    So you could start bringing them from Belgium :) especially that they're not locked, so no pain with firmware upgrades...

    My only problem is that you can't do videos with them.

    Posted by: Dmitry Paranyushkin Posted on FriendFeed   | July 8, 2008 9:45 PM



  9. Morgan, you make a good case. And I was thinking today that we'll likely see a drop in price of the iphone when some Google Android phones come out. Not to mention something amazing that Nokia, Sony-Ericsson and the other existing players may come out with. Right now, the iphone is such a highly hyped phone (with plenty of good reason too) that telcos can charge a high price.

    Having said that, I don't know what the margins are for telcos and how much Apple is taking, but in my own backyard (NZ) I'm fairly certain there are some big profits being made by Vodafone. They charge through the nose for top-end Nokias etc too, so they have justified the $250 p/mth etc plans as being comparable with existing mobile web plans. Maybe so, but that's because there are just 2 telcos down here (on different telecoms systems, only Vodafone is GSM) and they can basically charge what they want. So my main point is that this is a high profile example of telcos preventing the mobile web from taking off because they are charging outrageously for consumers to use the best mobile web devices.

     Posted by: Richard MacManus Author Profile Page | July 8, 2008 9:49 PM



  10. So I was thinking about this today. I am currently under my parents family talk plan and want to get the new iPhone but I would have to pay $499.

    Details of the plan
    - 3 phones total currently
    - All not eligible for upgrade until Oct, 2009

    Basically I think an option that I may have is to cancel my current phone and pay the penalty of $175 no tax and essentially purchase a new contract and get the iPhone for $299 (16gb).

    So if I can do this, which technically I can...
    $175 cancellation
    $299 + $27 tax = $326 for iPhone
    Total: $501

    Versus
    $499 + $45 tax = $544 for iPhone

    either way I will have a BB 8310 Curve to sell to help re-coup some of the costs.

    I would save about $40, but hey if they want to make it hard then I will do it.

    thoughts?

    Posted by: Jon | July 8, 2008 10:49 PM



  11. FYI in Italy we're having plans starting at €30 up to over €100, and not even the most expensive ones have unlimited data (1Gb/month is the best Vodafone or TIM offer).
    Best choice for europeans seem to be buying an unlocked iphone in US (that should be around €380 at the change) and go for a different carrier (ironically other carriers offer unlimited or close-to-unlimited data at cheaper prices).
    Any idea when the $549 "open" iphone will come out in US?

    Posted by: Simone | July 8, 2008 11:11 PM



  12. I agree with the comment that Apple themselves may be The Dark Lord in this. Jobs has promised than the basic model of the iPhone 3G won't cost more than 199 USD anywhere - to consumers. But he didn't mention what it would cost to carriers. My bet is that there's a hefty premium on it, which the carriere har to cover through its different plans towards consumers.

    In Denmark the plans are so screwed that just thinking about them has me wanting to spill my guts out. But nevertheless the carriere, TeliaSonera, has come out and said that given that you can only lock a customer in for 6 months here in Denmark, there would be no business model for the iPhone, if the plans weren't, well, as they are. Now, they may be lying big time, but comparing to other ways of getting the iPhone here, their plan actually doesn't suck as much as could be expected (and they have been criticized for.

    Posted by: Mads Kristensen | July 8, 2008 11:35 PM



  13. Do you find yourself waiting in line for the movie when it first opens? (Hint: the movie is the same the 3rd week after opening)

    Do you wait in line at midnight to be the very first person to buy the new and hottest electronic toys ...
    (Hint: chances are good that the version that is shipped later has some more bug fixes - and less manufacturing defects)

    Something to think about... what happens if you just said, "I will wait"?

    "I will wait for that movie to be on DVD."

    "I will wait until after christmas to buy that new gaming console"

    "I will wait for the iphone to be reasonably priced."

    "And furthermore, I may never buy it..."

    OMG the world will (not) end... If you don't want to be played for a sucker then don't act like one.

    And please do not complain when the telcos are treating you like suckers .... because you are acting like one!

    Posted by: iphone-is-for-suckers | July 9, 2008 12:32 AM



  14. Have you seen most Telco' International Roaming data charges? Vodafone wants between 1 and 3 cent/kb . This is crazy charging ... how do they get away with charging sooo much for an automated service.

    This is like a credit card company charging 17% interest on local purchases and 3294% on international purchases.

    Posted by: Adrian | July 9, 2008 12:49 AM



  15. What, the telcos are greedy!?!?!? Sarcasm aside, Android may put a big dent in telco's business practices. Factor in WiMax ( Android already up and running on Nokia 810s ) or the mythical 700MHz that Verizon owns, with Android and the days of wine and roses may soon be over.

    Posted by: Todd | July 9, 2008 9:52 AM



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    Posted by: kate | July 17, 2008 4:16 AM



  18. We need a co-op alternative to these telecom companies because the prices they're charging for this and for general phone service is just not acceptable.

    An Australian org called FAUC is going to start one if 10,000 people join this campaign:

    https://www.thepoint.com/campaigns/fauc

    If it launches this means lower prices. If it doesn't we can still put pressure on Vodafone, Telstra et al. to offer more affordable price plans.

    Please join and tell your friends!

    Posted by: Vadim | July 17, 2008 9:09 AM



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    DISPLAY--$600
    APPLE G5 POWERMAC 2.5GHZ DESKTOP COMPUTER---------$750

    LAPTOPS/DESKTOP COMPUTER:

    Dell Latitude D600 $290
    Dell Latitude D500 $200
    Dell Latitude D505 $340
    Dell Latitude D610 $460
    Toshiba Qosmio E10 $650
    Toshiba Qosmio F20 $500
    Toshiba Portege A200 $320

    ACER MODEL

    Acer TravelMate C310 TMC312XCi Convertible Tablet PC US$500
    Acer Aspire 9504WSMi Review at TrustedReviews US$530
    Acer TravelMate 4060 US$470
    Acer Aspire 5670 US$450
    Acer TravelMate 4650 US$435
    Acer TravelMate C312XMi at PC Advisor US$520

    SONY LAPTOP:

    Sony Vaio AR290G Laptop...........$600
    Sony VAIO A170 Laptop Computer-----$570
    Sony VAIO GRT250 Laptop Computer----$500
    Sony VAIO V505DC1 Laptop Computer----$460
    Sony VAIO GRT270 Laptop Computer------$600
    Sony VAIO GRT100 Laptop Computer------$400

    Toshiba laptops

    Toshiba Satellite A75-S229 Laptop Computer---$480
    Toshiba Satellite M45-S311 Laptop Computer---$470
    Toshiba Satellite R15-S822 Laptop Computer---$720
    Toshiba Qosmio G15-AV501 Laptop Computer---$1300
    Toshiba Satellite A65-S126 Laptop Computer---$400
    Toshiba Satellite P25-S526 Laptop Computer---$1000
    Toshiba Satellite A45-S120 Laptop Computer---$400
    Toshiba Satellite M35X-S149 Laptop Computer---$500
    Toshiba Qosmio E15-AV101 Laptop Computer---$1100

    Sony Vaio VGN-AR31S[powered by an Intel Core 2 Duo
    T72]....$700usd
    Sony Vaio PCG-FX802[256 Mb RAM,30 Gb hard disk,AMD Athlon XP
    1500+
    processor]...$900USD

    DJ MIXER

    Pioneer CDJ-MK3 1000----------------$700
    Pioneer DJ Effector - Red-----------$250.00
    Pioneer Pro DJ Mixer----------------$300.00
    Pioneer System Case (CA-CMX5).......$350.00
    Pioneer CDJ-800MK2 Digital Vinyl Turntable=--$420.00
    Pioneer Dual Rackmount CD Player--------$500.00
    Pioneer Pro DJ Mixer (Black)-------------$620.00
    Pioneer Rack mount pro DJ mixer---------$680.00
    Pioneer Pro DJ Mixer (Silver)------------$600.00
    Pioneer Pro DJ Mixer (Silver)............$700.00
    Pioneer Super DJ mixer - Pioneer DJM909------$900.00
    Pioneer DJM-600-------------------------------$750.00
    Pioneer CDJ 800 MK II / DJM 600 CD DJ Package----$1,800.00
    Pioneer DJM-1000 Mixer--------------$2,200.00
    Pioneer Model: DJM-600K--------------$800.00

    TO PLACE ORDERS/TO BUY/MAKE AN ENQUIRY,:::KINDLY EMAIL US
    TODAY
    AT.....Company's E-mail address below

    OMEGA COMMUNICATIONS LTD
    Registered No. 02831796
    UNITER HOUSE, 3 RADFORD WAY, BILLERICAY, ESSEX, CM12 0DX

    E-mail::(jeffdan1960@yahoo.com)
    (jeff_dan1470@hotmail.com)

    Tel:+44 7045754055,+44 70457054055

    WE HAVE A 24HOURS EMAILING NETWORK,SO ALWAYS CHECK YOUR
    EMAILS(INBOX,JUNKS/SPAM FILTERS FOR OUR MESSAGES/REPLIES).

    Yours Sincerely,
    Sales Team

    Posted by: Jeff | August 2, 2008 5:21 AM



  21. Nokia phones are the best phone investment that you could make. Year after year they have been providing quality phones for consumers. Unfortunately the new Nokia phones can cost you an arm and a leg, especially an unlocked Nokia 5300. I found a great site to find unlocked Nokia cell phones from auctions. I bought 2 Nokia 5300 cell phones for me and my wife, and we love them. Check them out at Unlocked Nokia Cell Phone Auctions. Just my 2 cents.

    Posted by: Douglas | August 2, 2008 7:39 AM



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