MySpace launched "Profile version 2.0" late last night and a number of the changes are quite significant. The two biggest in our minds are the ability to set different privacy controls for different parts of a user's profile and the near complete adherence to W3C HTML standards.
As MySpace develops, so develop the next generation of mainstream web users and thus the web at large. Whether you're a MySpace user or not, it's worthwhile to keep an eye on what the company is doing - especially in terms of user experience.
Additional changes include drag and drop profile customization and a short list of optional themes, including a number of sponsored themes. (Who wants to provide some free advertising for a movie they haven't seen yet?)
Fully aware that major changes often cause a major backlash, MySpace has made Profile 2.0 fully opt-in and is saving a copy of their Profile 1.0 of any users who switch, for 90 days. That's smart.
These changes are important. Granular privacy controls on MySpace can help raise the expectations of mainstream users for increasing sophistication regarding privacy in particular and control over their data in general. That means we can all hope for increased vendor support for user control over data - the excuse that mainstream users don't care may not hold up much longer.
W3C standards compliance is good news because a standards compliant web is a web where site rendering doesn't stand in the way of economies of scale for developers. If your code for displaying, rendering, searching or otherwise interacting with websites isn't going to work across all sites - that's a major disincentive for large-scale innovation. W3C compliance is nearly complete for the new MySpace profiles and that's great news.
Though MySpace doesn't get the respect that Facebook does, we still believe that from MySpace is the social networking leader in a number of important ways. Granular privacy controls, for example, Facebook? We'd like that.
Comments
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It's about time. Not sure why I still care... Facebook is where it's at. I guess I can't forget about my under-20 crowd.
Posted by: Glenn Batuyong
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November 10, 2008 9:42 AM
While I've largely abandoned MySpace, I'm always glad to see major players fully endorse standards like this.
Posted by: Jared Smith
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November 10, 2008 9:43 AM
yeah, like I said in the post "as myspace goes, so go the next gen of mainstream web users" this changes expectations and helps prevent vendors from using the excuse "mainstream users don't care"
Posted by: Marshall Kirkpatrick
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November 10, 2008 9:57 AM
"Granular privacy controls, for example, Facebook? We'd like that."
Um, hasn't Facebook has granular controls for a while now? You can limit access to each part of your profile (even parts of parts, such as forms of contact) to friends, specific friends, friend lists, groups of friends except certain friends, friends of friends, networks, etc. Some of these controls have been around a long time, some came with the new design. Still, Facebook's privacy controls strike me as more powerful...
Posted by: theharmonyguy | November 10, 2008 10:11 AM
HarmonyGuy - thanks for pointing out those details.
Posted by: Marshall Kirkpatrick
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November 10, 2008 10:22 AM
I also feel that facebook has far better privacy controls. I do think that a large number of people they really don't understand how a lot of it works.
Mike Ashworth
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Posted by: mike ashworth
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November 10, 2008 10:53 AM
Sounds like Myspace have done a good job. Maybe it will help tidy up the site a bit. Reminder to myself, must go redesign my profile.
Posted by: Michael McGimpsey | November 10, 2008 11:27 PM