TubeMogul provides easy video publishing to multiple sites at once, then tracks the views that its users achieve. The company says it's got nearly 30,000 users today, including some of the biggest media brands in the world. Some of those giant brands are even holding their own online.

The list includes 40 different sources of video, but here's a look at the top 15. How many of these have you heard of?

1. Next New Networks
A venture funded mini-empire of online video shows on a wide variety of topics, from sports to politics to a rip-off of the lolcat phenomenon as a video show. Run by former edge-TV execs. Some good stuff, and hey - they're winning!
2. Chris Pirillo
A one man empire run by uber-(media)-geek Chris Pirillo. Pirillo notes in a blog post about the TubeMogul 40 that these numbers don't include his successful live tech-help show, either.
3. Howcast
How-to videos, similar to the many other offerings in this space but with a little more allusion to sex. And more viewers.
4. For Your Imagination

Professional video producers, making content for brands to ride along with.

5. Tornante

Michael Eisner's company, the holders of Vuguru.

6. WatchMojo.com

More professional video producers, making content for brands to ride along with or otherwise make use of. Apparently it's working, given the presence of these kinds of companies.

7. iJustine

Justine Ezarik, the woman who stole Justin.tv's lunch in terms of publicity. She's now interviewing top tech executives, covering movie launches for General Motors' I Got Shotgun social media campaign and generally having fun.

8. Nalts

According to his bio: "Kevin Nalts is one of the most-viewed YouTube comedians with more than 650 short online videos seen more than 25 million times. By day he's a Marketing Director at a Fortune 100 company, and he speaks, writes and consults in the area of online marketing and viral video."

9. MyDamnChannel

Hollywood veterans doing comedy, including the You Suck at Photoshop series. It's working for them.

10. Ford Models

Ad sponsored eye candy, content about beauty products, nothing new here - just supermodels blathering on the internet.

11. CBS Interactive

The rolled up web properties of CBS.

12. HBO
13. Rocketboom

This daily short form, comedic documentary show just keeps on drawing crowds. It's getting more social media play than PBS (#20).

14. FUNimation Productions

Anime! Why am I not surprised? I had no idea though.

15. National Lampoon

Next generation, low-brow humor that's not as funny or smart as The Onion but is from a very established brand.

Notes

That's just the top 15 of TubeMogul's Top 40 and it's notable that these numbers don't count viewership through services like Blip.tv and Castfire, both big services. TubeMogul is a very successful service so far though and their claim of 30,000 users is remarkable.

Our take away from this list is that old media is still generally dominant but that video producers born and bred on the media fringe are holding their own very respectfully. And that Chris Pirillo is a maniac.