2008 has seen a proliferation of new Web platforms, including a few major ones built using open standards. In this final instalment of our series of top products of 2008, we choose the top 10 Web platforms of the year.
We've written a lot of times about platforms for the Web. A web platform can be as simple as an API, like the one offered by Twitter, which allows external developers to tap into a company's data. It can be software and services, like Amazon's Web Services. It can also be a fully fledged development platform, such as iPhone SDK and Adobe AIR. Whatever the case, platforms on the Web mean allow people to build on top of another company's product, so we think it's an appropriate way to close our Top Web Products series.
This is the tenth and final post in ReadWriteWeb's series of top products of 2008. Here are the previous nine:
Note: unlike some of our previous lists, we've attempted to order this one according to impact in 2008.
ReadWriteWeb named Apple as our Best BigCo of 2008, largely due to the iPhone platform. The iPhone truely reached a mainstream audience in 2008, when the 3G iPhone was launched to much acclaim in July. But more significant than the phone itself was the simultaneous launch of the Apple App Store. There were 552 applications available at launch and at time of writing that's risen to over 10,000 applications. So in less than 6 months, the number and variety of iPhone apps has expanded greatly. Indeed, any startup worth its salt has an iPhone version of its web app - the ultimate proof of a successful Web platform.
For many years now everybody (including us) has been predicting that the next year will be the one that the Mobile Web breaks through. 2008 was finally that year - and it's mostly thanks to the iPhone development platform.

November was the first anniversary of Google's OpenSocial, an open API framework for social networks and websites. During 2008 OpenSocial gained a lot of traction; statistics released in November stated that OpenSocial had reached 675 M registered users at that time and there were 7,500 applications.
Most impressive is the list of organizations who signed onto OpenSocial and are actively developing apps for it. That high powered list includes MySpace, AOL, Bebo, hi5, LinkedIn, Ning, Orkut, Yahoo!. Of course still missing from OpenSocial are Facebook and Microsoft, but at the rate OpenSocial is ramping up - they may not need them.

As we noted in our Best BigCo 2008 post, this was a year in which Adobe's 'Rich Internet App' strategy bore some juicy fruit, with many compelling apps released that were built using AIR (Adobe Integrated Runtime). AIR is a platform that makes it easy to build attractive Internet connected applications that live outside the browser. Last year we noted its potential - AIR was called 'Apollo' for much of its beta - but in February 2008 AIR was officially launched and soon we saw a lot of stunning apps emerge. For examples, check out:
We've named it our number 3 Web platform of the year, because it breathed new life into Rich Internet Apps this year.
The importance of Twitter's API to its success this year can't be overstated. The number and variety of Twitter reader clients alone is amazing, let alone the many other ways Twitter's data is being used (e.g. for e-commerce purposes). It must be said that Twitter has experienced much downtime and many technical glitches throughout the year, but even so it has continued to expand its API service. As Twitter co-founder Biz Stone said a ReadWriteTalk interview last September:
"The API has been arguably the most important, or maybe even inarguably, the most important thing we've done with Twitter. It has allowed us, first of all, to keep the service very simple and create a simple API so that developers can build on top of our infrastructure and come up with ideas that are way better than our ideas ...
So the API, which has easily 10 times more traffic than the website, has been really very important to us. We've seen some amazing work built on top of it from tiny little mobile applications like an SMS timer that just allows you to set a reminder over SMS to call your mom or something like that, to more elaborate visual recreations of Twitter like twittervision.com, which shows an animated map of the world and what everyone's doing around the world with Twitter. ... The [Twitter] API has really been a big success for us, and it's something that we want to continue to focus our efforts on, looking forward."

Facebook continued to become more popular throughout 2008, reaching 140 million active users by end of the year and growing at a rate of 600,000 users each day. For that reason we gave it an honorable mention in our Best BigCo 2008 post.
However in terms of the Facebook platform, overall we felt that Google's OpenSocial overshadowed it in 2008. As we wrote in our mid-year review, Facebook Platform: The Fanfare Revisited, when the Facebook platform debuted last year it was touted as the next big thing. You no longer needed to bring the audience to your app. Instead your app could be delivered to one of the largest audiences around the web. And not just delivered, but injected into a massive social network. But while it started great, it turns out things are not that simple. Three fundamental issues surfaced:
Despite these issues, Facebook's platform shows no signs of slowing and many startups have ported their web apps to Facebook. It may not be the bee's knees anymore, but it's still a very effective platform for startups to utilize.
Comments
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Great wrapup. The best of the wrapups this year so far that I've seen. How many of these do you use? I don't use enough.
Posted by: Robert Scoble
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December 21, 2008 7:22 PM
Thanks Robert! I think we probably use many of them and may not even know it (e.g. the various services that tap into Twitter's API). But I for one have certainly got a lot of joy out of iPhone apps this year.
I don't disagree with the list. I do disagree with the title. The title should be Top 10 Platforms, not Top 10 Web Platforms.
No matter how excited I am about mobile, iPhone and Android in particular, I can't consider them on a top 10 list for WEB platforms in 2008.
If anything the reason cited for the iPhone at the top of the list, the SDK and the release of many applications, has actually overshadowed some of the significant improvements to Mobile Safari that were released at the same time as the SDK.
So yes, absolutely the top 10 platform developments of 2008.
Missing from list;
1 - Yahoo's Browser Plus
2 - Engine Yard's Vertebra
3 - Laconica's Identi.ca
Honorable mentions - OilCan ( http://oilcan.jsharkey.org ), Zeep ( http://zeepmobile.com ) PhoneGap ( http://phonegap.com ), Titanium ( http://titaniumapp.com) and the Clustr part of the Flickr API
Thank you for putting the list together.
For us the release of Iphone SDK was the major even in 2008. I'm sure there are thousands of people who share the same vision. Keep on Apple!
Yup, I think you might be on to something!
Jess
www.privacy.es.tc
This is one of the most useful posts I've seen for "new" startupers trying to identify where and why they should build. The different options on these platforms are endless but so are the possibilities for a great service/product and and a great business.
I'll be passing this on and referring for sure.
For SocialDreamium we've just recently decided on a tech stack and reading this write-up on Amazong web services is great to hear...we made the right decision.
OpenMoko needs to be added!
Very good list, can't disagree here but I am glad you mentioned Meebo. Also Facebook has surprised me. I expected to leave Facebook by the end of the year. Instead it has proved to be incredibly useful
Why do I feel as if the mentioned companies paid for being listed on top here?
I'm very surprised that Silverlight 2 did not make the list. This high performance runtime allows developers to create rich web experiences across platforms with .NET.
That is a pretty substantial thing in my opinion.
I agree with Chad the omission of Silverlight was a huge miss, the Olympics and Netflix integration was massive for the platform.
Most usefull post of 2008. It gave me so much idea within a minute.
I heard of Mozilla Weave but am scared to put passwords out on the cloud. I use OpenID frequently, and beginning to like Chi.mp too; how does Weave compare? Or am I lost on the concept?
It almost seems that the social media-sphere is getting bigger without to expand into the real world. Kind of funny that it is trapped on the Internet. It is like a digital Zoo for humans.
Open ID is not very easy to use
Glad to see AIR up there, but I would say Flex is even better. RIA's with Actionscript have accomplished a lot, and it's looking even better by the day. Especially with the announcement of the Flash Catalyst. http://labs.adobe.com/technologies/flashcatalyst/