This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. So far we've explored these trends: Structured Data, The Real-Time Web, Personalization, Mobile Web / Augmented Reality. The fifth and final part of our series is about the Internet of Things, when real world objects (such as fridges, lights and toasters) get connected to the Internet. In 2009, this trend has ramped up and is adding a significant amount of new data to the Web.
In this post we'll see how companies as big as IBM and as small as Pachube are building up this new world of Internet data and services.
The Internet of Things is a network of Internet-enabled objects, together with web services that interact with these objects. Underlying the Internet of Things are technologies such as RFID (radio frequency identification), sensors, and smartphones.
The Internet fridge is probably the most oft-quoted example of what the Internet of Things will enable. Imagine a refrigerator that monitors the food inside it and notifies you when you're low on milk. It also perhaps monitors all of the best food websites, gathering recipes for your dinners and adding the ingredients automatically to your shopping list. This fridge knows what kinds of foods you like to eat, based on the ratings you have given to your dinners. Indeed the fridge helps you take care of your health, because it knows which foods are good for you.
However, we're not quite at that level of sophistication yet in the Internet of Things. As we discovered in our Internet Fridges State of the Market in July, current internet fridges are more about entertainment than utility.
One of the leading big companies in Internet of Things is IBM, which offers a range of RFID and sensor technology solutions. IBM has been busy working with various manufacturers and goods suppliers in recent months, to introduce those solutions to the world.
For example IBM announced a deal at the end of June with Danish transportation company Container Centralen. By February 2010, Container Centralen undertakes to use IBM sensor technology "to allow participants in the horticultural supply chain to track the progress of shipments as they move from growers to wholesalers and retailers across 40 countries in Europe." Specifically this refers to transportation of things like flowers and pot plants, which are very sensitive to the environment they travel in. Having sensors as part of the entire travel chain will allow participants to monitor conditions and climate during travel. Essentially it makes the travel process very transparent.

IBM is a leading bigco active in the Internet of Things. At the other end of the spectrum is a small UK startup which has impressed us a lot this year: Pachube. It was one of 5 Internet of Things services that we profiled in February and we followed up with an in-depth look at the service in May.
Pachube, (pronounced "PATCH-bay") lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual. In a blog post by Tish Shute, Pachube founder Usman Haque explained that Pachube is about "environments" moreso than "sensors." In other words, Pachube aims to be responsive to and influence your environment - for example your home.

What's the point of all this new object data from the Internet of Things? As well as the new types of functionalities it will enable, such as health monitoring by Internet fridges, the sheer amount of new data about an object should lead to better quality goods and better decision-making by consumers. For example when you buy a loaf of bread from the grocery store, it will have its own RFID tag - which theoretically can tell you when it was produced, when it was packaged, how long it traveled to get to the store, whether the temperature during its travel was optimal, the pricing history of the product, what the precise ingredients are and associated health benefits (or dangers), and much more information.
That ends our look at the 5 biggest trends of the Web in 2009. First thing next week we will post a round-up, along with a downloadable presentation.
ReadWriteWeb's Top 5 Web Trends of 2009:
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Great job on this series "5 biggest trends of the Web in 2009". I looked forward to reading this series everyday this last week. This was a great glimpse into the innovative up-and-coming technologies in the web. Thanks!
Good post. I know a little bit about this and your right, we have a long way to go. I can't wait for all this data to be broadcast though. I particularly enjoyed the post on "Personalization".
It is great that you linked to that Tish Shute post she has really been on fire over the last six months - if you want a window into the future of the web, ubicomp and then some - read her blog.
I look forward to an air filter that can search and retrieve information about unknown air particles it has captured. The data can also be sent to the lab via Internet for further analysis.
Thanks for sharing
When I read this, it makes me think of a control-based instead of trust based world:
"For example when you buy a loaf of bread from the grocery store, it will have its own RFID tag - which theoretically can tell you when it was produced, when it was packaged, how long it traveled to get to the store, whether the temperature during its travel was optimal, the pricing history of the product, what the precise ingredients are and associated health benefits (or dangers), and much more information."
Shopping might become more confusing ...for the simple-minded, a no-tech local store will become an attractive alternative.
Awesome integration technology merge. Thanks for sharing this!
WIcked use of convergent technologies! The ideas keep coming!
Oh, thats really great.. Nowadays mostly all persons are work on internet only because its reliable and safety too. Most of the works are gonna completed through internet only so no one are going anywhere.. I think this trends are very helpful in this generation..
Do you think the hardward for this technology will be cheap enough to hit critical mass in the marketplace, or do you think it'll only hit the higher echelons of society. If so, do you think having logs on networked things like refridgerators and garage doors will help those with access abuse knowing a person's routine (like knowing when they're home to either call them for debt collection, or rob their house, or begin automated survelliance, etc.)
Great Story!
I recently ran into a company named Precyse Technologies which is also presenting a very interesting approach to the Internet of things by offering to create a "cell-phone" just for things.
Some info on their website here: www.precysetech.com though I found them on SAP developer's community which I think requires registration.
Joe.