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Top Search Terms on Twitter Since July 2008: Sleep.fm, Ezinearticles, and GaryVee

Written by Frederic Lardinois / March 13, 2009 11:19 AM / 10 Comments

twitter_logo_Jan_09.pngTwitter users clearly love the social alarm clock Sleep.fm, the Vaynerchuk brothers, Chris Knight, and ezinearticles. At least, according to search analytics firm Compete, which aggregated the top search terms since Twitter acquired Summize in July 2008, these are some of the top searches that users performed on the popular microblogging service.

Besides the terms mentioned above, the top ten is rounded out by searches for Barack Obama, the iPhone, AJ Vaynerchuk's PleaseDressMe, music site TheSixtyOne, and FollowFriday.

compete_twitter_search_data_mar09.png

Some of these search terms are no surprise - but it is definitely interesting that more people searched for the Vaynerchuk brothers than for 'obama.' Compete's Becky Blitzenhofer argues that all of these brands and users used "Twitter aggressively as part of their marketing strategy" - and apparently, this popularity translates into search activity as well (but then, Obama also used Twitter quite aggressively during his election campaign).

It should be noted that this data spans over half a year, so it purposely ignores short-term trends and instead features those search terms that users have consistently searched for over a long period of time. Still, we are somewhat perplexed by some of the terms that appear on this top ten list.

Twitter is slowly integrating the search function deeper into the core of its service. Among other things, it is slowly rolling out a new version of its user profiles, which features a search box (some users already have access to this). These new homepages also feature a prominent link to the top ten trending topics on the service. According to Compete's data, traffic on search.twitter.com kept lagging behind the growth curve of Twitter itself, but given that Twitter never really promoted search.twitter.com, this is really no surprise and we will probably see a major uptick in usage now that Twitter is integrating search into the user profiles.

Comments

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  1. Been on twitter for about 3 weeks. I have seen a moderate boost in traffic. Mostly traffic from people just browsing for more followers, but traffic none the less. Next step: learning how to build a stronger network and convert these additional eyeballs in to fans and sales. come check me out.

    http://twitter.com/spryka

    Posted by: Khurram | March 13, 2009 11:44 PM



  2. Twitter aggressively as part of their marketing strategy

    Posted by: steel pipe | March 14, 2009 12:41 AM



  3. Enter Sleep.FM, "the social alarm clock." The beta service allows your friends and family to record custom audio alarms which playback on your PC or other Internet enabled device. "Honey I've left, and I took the kids," has never been so arousing. Tear-jerker of a demonstration after the break.

    Posted by: nothing is official | March 14, 2009 1:47 AM



  4. Twitter is really doing good when it comes on Online Social Networking. Millions of people are now into Twitter and many more are becoming Twitter members.

    Posted by: jheLo | March 14, 2009 2:11 AM



  5. You can view top Twitter terms in real-time at http://www.outwit.me where there is a 3D tweet cloud.

    Posted by: Mark Kolb | March 14, 2009 6:57 AM



  6. CX6VfL sdgflwerwf http://googlaaaa.com swdwq

    Posted by: google | March 14, 2009 3:01 PM



  7. Ad for "palin pac" comes out in your RSS feed, lol! She looks... perky donchaknow youbetcha!

    Posted by: Richard Walker | March 15, 2009 9:06 PM



  8. Great Post. I'm interested to see what the next 6 months would bring. With the rapid changes and births of applications which help propel social media, the top of this list could change almost overnight.

    http://Twitter.com/Follow_Steph
    http://GoodTweeple.Ning.com

    Posted by: http://GoodTweeple.Ning.com | August 2, 2009 11:37 AM



  9. Could be that the majority of the people are young and they are not interested in the politics, i never serach obama :P

    Posted by: Mercado | August 11, 2009 10:40 AM



  10. Twitter sucks. I was one of the top people friend wise, a couple of years ago. They blocked my account and told everyone I was a spammer (I wasn't), yet never told me anything about it. All I knew initially was I couldn't use my account.

    Posted by: drano | August 25, 2009 4:55 AM



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