So Russell Beattie has decided to call it a day. I admit his decision surprised me, because I've always enjoyed reading Russ' well-informed commentary on the mobile Web. However it did make me wonder - what would cause other people to give up blogging?

Here are the top ten reasons I could think of:

10. Your Alexa ranking is so low that it actually drops below the horizontal axis.

9. You are the number 1 result in Google for "blogorrhoea".

8. You never get any links from A-listers, despite constantly linking to them. Well there was that one time when Mike Arrington linked to you in his diary blog Crunchnotes, but he used the 'nofollow' tag.

7. Your commentary on new products and services is so bad that even web 2.0 PR companies refuse to email you.

6. Valleywag doesn't merely ignore you, it laughs about you behind your back on supr.c.ilio.us.

5. You once got a mention on Steve Rubel's blog, but in a post entitled 'How NOT to blog' (and he refused to link to you).

4. You once tried to be a Snarky blogger, but all the other snarky bloggers then turned snarky on you and you ended up converting to a new religion to recover.

3. You've tried being controversial in order to gain attention, especially with a memorable post entitled 'Why Web 2.0 is like the Hindenburg Blimp', but nobody took the bait.

2.  Your Technorati rank has 8 figures in it.

1. According to Gabe Rivera's algorithms, tumbleweeds have a better chance of making it onto Tech.Memeorandum than your blog.

Photo: wonderbread74