ReadWriteWeb

Trackle: A Winner Among Alert Services

Written by Sarah Perez / February 10, 2009 7:12 AM / 6 Comments

In the past, we've looked at alerts service like Yotify and Alerts.com, and they each do a decent enough job of being your personalized web scout. But recently, we were introduced to Trackle, a new service in the same genre. At first, we'll admit, our reaction to hearing there was yet another alerts service available was one of apathy - there are already plenty out there, including the old standby, Google Alerts - who needs another? As it turn out, Trackle was the one we were waiting for. After playing around with Trackle, it was clear that this one could be a winner.

What Trackle Does

Like Yotify and Alerts.com, Trackle is your personalized web scout. Instead of having to constantly revisit web sites and services for the news you want to follow, you can use Trackle to be updated automatically when there's a change in whatever it is you're following. Want to track prices of a new Canon camera? Want to know when your favorite band has a new album on iTunes? Want to get the latest sports scores? Trackle does all that and then some.

trackle.png

Trackle Has the Most Alerts

What makes Trackle unique, though, is the sheer quantity of alerts they've made available. It's here that Trackle really outshines their competitors. They've also added some alerts that are unique to their service (at least so far), like the ability track crime in your neighborhood - you can even select and de-select checkboxes for the types of crime you want to track when setting up that particular alert.

There are also plans to give third party developers the ability to create their own alerts in the next version of Trackle. And the company promises their service can scale to support however many new ones are created.  

Alerts We Love

For the Facebook obsessed, a Trackle alert can notify you when someone sends you a message, adds you as a friend, posts to your wall, etc. Of course you can see all these things on Facebook, but with Trackle, you can set up an SMS alert for this. That's especially useful for students and employees who have to deal with Facebook being blocked by their I.T. department or for anyone who doesn't spend their entire day in front of a computer.

Bloggers and other information hounds will appreciate Trackle's scouring agents that let you track anything on the web, including blogs, RSS feeds, news, and more. Although other sites allow this too, what's different about the way Trackle works is that you can set up one alert but associate it with different keywords. So, for example, you could fill in "TweetDeck," "Twhirl," and "AlertThingy" as keywords you wanted to track across blogs, but save the whole alert as "Tracking Twitter Applications" instead of having each keyword as its own alert.

trackle_keywords.png

Smart and Well-Organized

trackle_nav.pngTrackle is smart, too. Once the system has shown you something once, it's not going to show it to you again and again, even if that particular link rises to the top of Google's search results. Your alerts will always be new information so as not to waste your time.

However, one of the best things about Trackle is the look and feel of the site. The overall design is visually appealing which makes the service easy to use. Left-side navigation leads you to just the type of alert you need and each alert is clearly marked with an "Add," "Info," and "Share" button. ("Share" because Trackle lets you email or Twitter alerts). That same sense of organization is available in your Trackle inbox - the tab where you can catch up on your alerts. When you have new alerts in a particular category, a number appears next to the category name, designating the number of new alerts available. You can click the category to be taken right to it or you can scroll down through your list.

Only One Problem

The only downside to Trackle - and watch out, it's a big one - is that it appears to have been designed mainly for U.S. usage. So for example, when you're tracking crime, home prices, events, etc., you have to pick from a list of U.S. states. That's too bad, because Trackle's service deserves to be used the world over. We hope they'll expand to include other parts of the globe soon.

Comments

Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts

  1. I've always stuck with Google Alerts because I trust it to be very thorough due to being tacked onto Google's obviously excellent spiders. How do the spiders being used by services like Trackle compare? Do they catch everything Google does and as fast, or does it use Google's results, or what?

    Posted by: Ryan Williams | February 10, 2009 9:10 AM



  2. I am a Google alerts user as well. As far as I can tell, Trackle is using Google as the source for some of the information - they are adding some intelligence on top of basic Google alerts.

    I signed up for a few tracklets and so far it seems very simple and powerful - usually a winning combination.

    Posted by: Peter | February 10, 2009 10:09 AM



  3. It seems like for brand reputation it is the same as any other alerts. What makes it better is for multiple uses that can track specific things. Good more for the everyday user.

    Posted by: Craig | February 10, 2009 1:01 PM



  4. Facebook can send you SMS alerts too. I've been using this feature for some time now, and it's very handy.

    Just go to Settings->Mobile to set it up.

    Posted by: michael sean | February 10, 2009 2:28 PM



  5. The "downside" is undoubtedly a BIG one... that's enough reason for me to not using it 8-)

    Posted by: Pattty | February 11, 2009 8:07 AM



  6. Hmm...

    I understand the site is in BETA though the founder has been around the block so the below user experience should have been thought of...

    I signed up for Trackle’s SMS Immediate alerts at 2PM PST today for Headline News. With the positive vibe I was hoping for better... (I have to disclose that I am a (happy) user of Alerts.com and have been quite satisfied with their "I'm in control" philosophy but the "blogosphere" seem to be happy here...).

    I have gotten 80 messages thus far… (good thing I'm in a "all you can eat plan") and none are really relevant (here are examples of the headlines: “Who really runs the US Intelligence Show? (CNN Top Stories) or “Rights groups target ‘ghost detainee program’ (CNN Top Stories) or “Nude photo of Madonna goes for $37,500 (CNN Top Stories)” (OK, the last one was interesting)…

    So I wanted to stop it all and replied “STOP” (like any decent SMS service would observe) at about 4PM today and I’m still receiving the damn SMS… So I went on the site at 5PM and unclicked the SMS delivery… and I'm still getting them. So way to stop it. Trackle seems to be using the arrier SMTP…

    Big NO NO for me.

    Posted by: Disappointed Customer | February 12, 2009 2:55 PM



Leave a comment

Optional: Sign in with Connect Facebook   Sign in with Twitter Twitter   Sign in with OpenID OpenID  |  other services
The ReadWrite Real-Time Web Summit
RWW SPONSORS


FOLLOW @RWW ON TWITTER

ReadWriteWeb on Facebook



TEXT LINK ADS