Twitter Keeps On Growing - Especially in Australia
We know that Oprah Winfrey's brought a lot of new users to Twitter in the U.S., but according to Hitwise, the popular microblogging service is currently seeing some of its most impressive growth outside of America. In Australia, where Oprah Winfrey doesn't command the same kind of daytime television audience, Twitter grew over 1,000% since the beginning of 2009, and its annual growth since last April tops 3,200%. In Australia, Twitter is now the 37th most visited web site.
Twitter Loves Celebrities
According to Hitwise, 38% of the top 50 searches for 'twitter' in Australia include the name of a celebrity. Lindsay Lohan leads the charge, followed by Ashton Kutcher, Miley Cyrus, and Australia's own Hugh Jackman. While Kutcher's much publicized race to 1 million followers increased Twitter's share of daily visits in Australia by 10.6%, Oprah's first tweet only registered a 2.46% increase
Twitter is also seeing similar growth in other Asia Pacific markets. In New Zealand, the official home of RWW, Twitter's share of daily visits increased 305% in 2009, and it is now the 49th most visited web site there, and its growth rate in Singapore is comparable. Only Hong Kong is lagging far behind these other markets.
Twitter is Sticky
One interesting phenomenon about Twitter is that new users tend to stay on the service. In Australia, according to Hitwise, the single largest spike in visits came one day after the Queensland Election in March, and interestingly, Hitwise did not record a drop in numbers since then. This bodes well for Twitter, which, thanks to the hype around Oprah Winfrey and Ashton Kutcher, was able to pick up a lot of new users who typically wouldn't have been too interested in joining Twitter.
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Although I'm skeptical of any phenomenon that shows exponential growth, the trends for Twitter are unlike anything I've seen in 30 years of technology work. It's interesting to try and tease some marketing intelligence out of all these Twitter signups. You can data mine within Twitter profiles based on location with a Google search using this format:
intext:location * new zealand" site:twitter.com
That is the start, but once you add different professions and interests, the results are fascinating:
intext:location * new zealand" intext:"bio * marketing" site:twitter.com
intext:location * new zealand" intext:"bio * film" site:twitter.com
You can also use these techniques with Google Alerts to be notified when a new account is created with your keywords in the profile. I've written up this method on my bio:
http://www.alertrank.com/mrgooglealerts/2009/04/09/google-alerts-for-local-sales-leads-on-twitter/
I use this approach for finding new people to follow. Following people when they first join is very effective, since they are likely to follow you back. It would also be a great way to set up a local Tweetup.
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Twitter is great for social networking. It is very simple to setup and its a fun positive way to keep in contact with people. To get more Twitter followers and make money EVERY day check out Twitter Traffic Machine
Twitter is a great tool to bridge the gap between traditional web marketing and social marketing. Businesses who embrace this Twitter will ride the wave of publicity it is currently enjoying.
With 55k followers I have been able to increase traffic to my various business sites by factor of 10 in kess than 90 days.
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good news,it is really,38% of the top 50 searches for 'twitter' in Australia include the name of a celebrity. Lindsay Lohan leads the charge, followed by Ashton Kutcher, Miley Cyrus, and Australia's own Hugh Jackman..
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So sold on twitter as being a big part of the internets next step forward. So many applications and directions Twitter can go right now. Expect to see influx of savvy corporate info-marketing Twitterers to spring up ala LandR*ver - all good, all part of Twitters journey.
I am not surprised to hear that Twitter has taken off! If the number of new followers I get emails about is anything to go by, then it really is picking up. What I find really interesting about this post is that RWW is based in Wellington. I've been dipping into this blog for a long time and value it for letting me know about the latest web 2.0 updates and had no idea you were just down the road. Keep up the great work! Suzie Vesper - Mount Victoria :-)
I agree! Twitter is an amazing tool and works in so many unique ways.
Whether it's for your business, or just to communicate with friends. Twitter is definitely worth using!
Two thumbs up!
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