The blogosphere was abuzz today with the launch of Adobe's online photo-editing and storage platform, Adobe Photoshop Express. The new tool isn't so much of a web-based version of Photoshop as people had hoped, but more of a simple online photo editor, more on par with a service like Picnik. What's interesting about the Adobe offering, though, is more than just how well it crops and sharpens - it's the fact that Photoshop Express comes with 2 GB of free storage for your photos, which makes it less of just an online tool, and more of an online service.
This got us thinking about Adobe's other ventures into the web-enabled world, like Buzzword and Adobe Share. Although they currently function as separate applications, without too much effort, Adobe could tie them together and introduce an new and unique online suite worth noticing.
The first thing that caught my attention when I saw Photoshop Express, not being too much into photography myself, weren't the options available for editing photos (cropping, red eye removal, white balancing, sharpening, auto retouching, distortions, hue and saturation filters, to name a few), but how similar its UI looked other Adobe online offerings, like Adobe Share and Buzzword. Instead of delving into Photoshop Express's features, I instead began to wonder if and how all of Adobe's online offerings would be tied together at some point.
To that end, I looked at what Adobe has so far. This included the following:
Storage Library and Embedding: Adobe Share (our coverage) is the online document storage platform launched back in September, 2007. The service lets you upload files from your computer into the online library, where they can then be shared with others or embedded onto a web site, similar to what Scribd does.
Share
Document Editor: Also in September, 2007, Adobe acquired Virtual Ubiquity, makers of online document editor, Buzzword (our coverage). This sleek online editor introduced a ribbon menu for accessing controls, but where it really excelled was in its "WYSIWYP," or "what-you-see-is-what-your-print," functionality. Using Flash on the back-end, Buzzword handles page layout in a way that HTML just can't, demonstrating an elegance that makes Google Docs appear clunky in comparison. Buzzword also offers online collaboration capabilities via its sharing feature, which allows you to invite others to read, edit, or comment on your documents in real-time.
Web-Conferencing: Brio, a web-conferencing software currently in beta and available now from Adobe Labs, became available in December, 2007. Brio offers screen-sharing, full multi-party video, VoIP, teleconferencing, whiteboarding, chat, and shared notes all available via your browser. Watching Brio in action, you'll see that it also has the sleek UI like the rest of Adobe's online software. It's also very intuitive to use, without a lot of confusing menus or hidden options.
Brio's back-end also provides the jumping off point for more possibilities, like this Cocomo and Yahoo Maps Mashup, which brings Brio's real-time screen-sharing, collaboration, and whiteboarding to Yahoo Maps.
Brio
Photo Editing and Storage: And now with today's launch of Photoshop Express, Adobe has yet another web-based software tool, and this one with 2 GBs of storage, already trumping Picasa's 1 GB. Combine that with Adobe Share (1 GB) and Buzzword (1 GB), and it's clear that Adobe has been working on building up a pretty robust hosting infrastructure.
So the question that comes to mind is will these tools be meshed together as one single online suite accessible via a single sign on? That's a very real possibility, confirmed Erik Larson, Director of Product Marketing and Management, Business Productivity Business Unit at Adobe. Although currently some of these tools utilize your Adobe ID to access, others still require you to sign up. However, further down the line, the plan is to have your Adobe ID be the entry point for using all of the online software.
But to make a cohesive online suite, integration would be key, and none of the products currently do that. But today Larson also confirmed that they do still have plans to integrate Buzzword and Share, so you could edit documents, store them online, and embed them on web sites. Even further in the future, he could foresee integration of Photoshop Express with Buzzword.
Imagine that! Having the ability to insert a photo into your document while also being able to change its color or apply filters. Now imagine collaborating in real-time with others on the document, making changes, then embedding it onto your web site. This is what an integrated Adobe online suite could do.
Of course, without offline functionality, Adobe would still lose out to desktop-based suites, so that's where Adobe AIR comes in. Back in September, Adobe said that they would offer an offline version of Buzzword as an Adobe AIR app. While we haven't seen an Buzzword AIR offering yet, one is still definitely in the works. Although they won't confirm its release date, the Buzzword AIR app will bring the much-needed offline capabilities to the document editor, which could make it real competition to desktop software word processors.
The only things that are missing now to create an great online suite are a spreadsheet and slideshow app. Larson wouldn't say for sure, but hinted that the future roadmap for this online platform would include other tools. We would like to suggest SlideRocket, which we just covered today, as a good contender. Also blist (our coverage) would integrate well with the others, filling the spreadsheet/database void that the suite currently has.
However, a glance through the list at Adobe Labs opens up even more possibilities - an online RSS reader? A web-enabled Lightroom? A color theme creator? A Sharepoint/Google Sites competitor?
With these products, Adobe seems to "get it" - they know that software is moving online, but they're betting on the co-existence of both online software with their corresponding offline apps, like those built with Adobe AIR. Like CTO Kevin Lynch said, in an interview with Wired, "I think that AIR and the browser are complimentary. They're going to co-exist....We're very focused on supporting the collaboration between the two environments."
But he also acknowledges what a major undertaking this is, saying, "obviously, that's a big change from the way most companies develop software. For companies like Adobe, it's something we're transitioning to with products like Flex. We're learning."
They certainly are.
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I think bridging gap from desktop applications to web application will prove to be more successful more than the other way round. As the former will slowly help desktop users to transition to web, too and the experience of desktop applications will help these big players in web world. For example, Adobe will win over the picnik and microsoft office on google docs, cause they know, user experience is of importance rather than giving few online help tools.
Posted by: kuldeep | March 27, 2008 2:01 PMEmpire is definitely the right word. By using Adobe's photo hosting via the online Photoshop, you agree to give Adobe a royalty-free, unrestricted license to do anything they want with your photos.
Posted by: Aaron B. Hockley | March 27, 2008 2:17 PMBravo Sarah, this exactly what i was talking about yesterday when i saw and tried Adobe Photoshop Express.
Adobe is actually the only true competition to Microsoft and the company Microsoft takes very seriously.
Because Adobe Share is not only a scribd does, but also what Office Live Workplace does. i am glad you saw the strings in the whole deal.
The whole idea of the Adobe Online Ecosystem is very much the same that the one by Microsoft. both options are a Software + Services Approach and are the options that will get to work in the long run.
Adobe doing it with Flex/AIR
Microsoft doing it with Silverlight
I would not be surprised if before the year ended there would be a sort of Google Collaboration with someone so they are able to compete with Microsoft and Adobe.
Posted by: Avatar X | March 27, 2008 2:45 PMAdobe is getting into the playing field with Microsoft & Google. It's always good to have a 3rd player out there to keep things fresh.
http://www.NetConcepts.com
Posted by: NetConcepts | March 27, 2008 2:54 PMDon't forget what they've been doing with audio; a good job changing CoolEdit into Audition, making big improvements as they've done it. It would be great if the open source movement could have a big clever world domination strategy like Adobe. Anyone interested in talking about how to build it? Or is it being done already? (I expect it is - if you can be bothered please send me any relevant urls - sigh)
Posted by: Richard Woodcock | March 27, 2008 5:25 PMRichard
@Aaron B. Hockley
Posted by: kuldeep | March 28, 2008 1:34 AMThis news really surprising. Its very uncool of Adobe to mis-use our photos. What a dirty trap! I wonder how everybody overlooked this.
It is time for web application's.
Posted by: Maverick | March 28, 2008 6:54 AMI like it, this Adobe tool could be helpful.
Although the new online offerings from Adobe are compelling are they enough to compete in the age of SaaS and Cloud Computing against the other Big Players (Google, Microsoft, Yahoo and Amazon)?
I say this because one of the features of Big Players, specially Google, is the innovative use of web based software married with a massive server infrastructure.
If one of the core assets/characteristics of Big Players is the possession of a massive server infrastructure, then we need to assess Adobe's position at the ligth of that view also.
In that case, assuming that the server infrastructure is poorly developed, Adobe has a long, long way to trail until achieving the status of a Big Player.
Posted by: Ricardo Proença | March 28, 2008 9:54 AMI think that Adobe will build up good quality and professional web applications. Also i think that all applications will not be available completely for free unfortunately.
Posted by: Bash Bosh | March 28, 2008 10:57 AMAdobe's photo editing and storage is great. However, they should consider expanding into higher end visualization graphics like 3D models which are created sometimes with the aid of Adobe's product suite. Companies like Flat Pyramid - http://www.flatpyramid.com already have a significant online presence for storing and marketing 3D models and other 3D related products and provide unlimited storage space. A collaboration with Flat Pyramid will be great for them and give them a competitive edge over microsoft, google, etc.
Posted by: James | March 28, 2008 11:19 AM