WatchMojo Hits Milestone: 50 Million Streamed Videos
Canada-based WatchMojo, creator of professionally produced instructional and topical videos, announced today that it has passed over 50 million views across all their video properties online. WatchMojo has developed its distribution model to take advantage of multiple online social network and media sites, like Hulu, Yahoo! Video, and YouTube. Videos range from instructional, to parody and even extreme sports.
The company states that growth has nearly doubled in recent months, taking 26 months to hit 25 million views, and 11 more months to get to 50 million. This was done while keeping their production costs almost at the same level, and growing ad and license revenue by 50 percent. TechCrunch has more analysis on their blog here.
Although WatchMojo has its own site where their diverse line-up of content can be viewed, they also maintain a profile on many major video sharing and social networking sites. For example, their custom YouTube channel has over 2,500 videos available, and their Hulu Channel is divided into categories featuring their best content. They also provide videos for display on digital signs that can be seen in malls and other public places.
In relation to the total number of videos being streamed each month on a site like YouTube, WatchMojo videos aren't a significant percentage - yet. According to ComScore, YouTube has served over 5 billion videos over its lifetime, and it is estimated they stream over 100 million videos a day. However, if you think of that total as a 'market capitalization' figure for video services like WatchMojo to shoot for, then the sky is the limit.
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I am watching videos on Watchmojo from a long time, i like its today's video clip section and Channels categories also,also i love its different kind of video. As youtube is so famous in the world specially in US and Asia, so lots of people used to watch the videos on Youtube.The awareness is very necessary for Watchmojo if they willing to find target audience.
Phil,
Thanks for the coverage... and really like the market cap analogy / observation.
Indeed, when you realize how little of our library is on some of these sites (even YouTube "only" has 2,800 out of out library of 4,100 published videos) then indeed the sky is the limit. And what to say of a site like hulu, which is growing rapidly but only has 400 or so clips.
In turn, even our own site only has 4,100 out of the 5,000 or so clips we have shot but not have had the time to publish.
Himanshu,
Good to see you are a loyal and longtime viewer, thanks for the support and feedback.
They also provide videos for display on digital signs that can be seen in malls and other public places.