ReadWriteWeb

At the last day of the Web 2.0 Summit 2011, Facebook CTO Bret Taylor took the stage for a brief 15 minute interview and talked about the social network's underlying principles, how it compares to Google Plus and whether users really know how much they're sharing.

"I think the people who use Facebook a lot are very, very aware of privacy settings. They know exactly what their current boyfriend or ex can see," he said. "As our service has grown, there's a lot of increasing scrutiny on how we provide our service. If we can make your privacy controls so transparent that you are comfortable with sharing data on Facebook, that's good."

At today's Web 2.0 conference, Bit.ly Chief Scientist Hilary Mason reminded us that what we share is only a part of what we're clicking. Her talk delved into the difference between the links we're sharing versus the links we're just clicking and most likely reading, and also took a look at the ways topics are discussed differently based on geography. The real focus of the talk was centered on what happens between identity and privacy, that space where the secrets of our subconscious come out.