Also new are 35 user-requested features, including file searching capabilities and integrations with web services like Flickr and Google Image Search. However, one of the most exciting pieces to the upgraded service is the newly launched mobile component. With Acrobat.com's smartphone application, users won't just have access to their files on the go - they can also scan in new documents with their phone's camera.

The one major new feature in this release of Acrobat.com is the file organizer. Before, files could live in three different places on the service. Now all files are accessible through one main interface.

The file organizer itself includes some handy features, too. Instead of using a traditional folder structure like you have on your computer's hard drive, the service introduces something called "collections." These are more like iTunes playlists than file folders (or even labels in Gmail) because files can be assigned to multiple collections instead of having to sit in just one folder.

Another key component to the organizer is a file search tool. Believe it or not, the online service had no way of helping you find your files until now. Although the current search capabilities don't yet offer full text search of your documents, Adobe says that may come further down the road.

Also new is the organizer's "import and edit" feature which lets you open external files directly into the appropriate program so you can begin to work on them online. In the past, you had to first launch the program, then import the file. This time-saving step is more akin to what rival Google Docs offers via their upload feature except that in Acrobat.com, you don't have to click a link to open the uploaded file - it happens automatically.

Other New Features

The various online office programs themselves have seen improvements as well in this new release. Buzzword is leaving beta and now it, along with Presentations, lets you import images from online services like Flickr and Google Images in addition to the images found on your computer. One drawback to this feature, though, is that the online image searches don't offer filtering by license type, so a user could easily get into trouble by adding a copyrighted or otherwise licensed photo into their document if they neglect to check permissions first.

The Tables app, still in beta, now has the ability to do more data sorting and filtering. It also adds new views including a print layout view that shows what the document will look like on the printed page.

Acrobat.com Comes to iPhone, Blackberry

One of the more exciting developments is the new Acrobat.com mobile application which will be made available to Blackberry and iPhone users shortly. Built in conjunction with a company called scanR, the mobile application lets users take advantage of their mobile phone's camera to add new files to the service. After taking the photo, the app uses OCR technology to convert the image to text. How well this works is unknown at this time because the app has not yet arrived in the respective app stores.

The app also lets users view their files in a read-only mode, convert them to PDFs, and share them with others via fax or email. There will be two versions of the app made available - a free version and a premium offering which will allow for more PDF conversions and faxes.

According to Adobe, the Acrobat.com service is faring well. They already have 6 million users and add around 100,000 more each week. While a lot of users are students and SMB owners looking for a free alternative to more expensive Microsoft Office software, the company says they're also seeing the service picked up and used in small workgroups at larger companies. However, Adobe admits that they're not an enterprise play yet and they also won't reveal how many people use the premium version of the service - only that they're "happy" with the number thus far.

If you want to try the upgraded online suite, you can do so at www.acrobat.com as of tomorrow (Saturday, November 21st) at 6 AM EST.

Although still limited to users in the U.S. and Japan, participants in the Technical Preview are able to access the web versions of the Office programs through Windows Live SkyDrive, Microsoft's online cloud storage service and a part of their Windows Live suite of tools and services.

SkyDrive, which provides each user with 25 GB of online storage, is used to host the documents created using the Office Web Applications. For now, the service is entirely free. However, during our earlier interview with Takeshi Numoto, the corporate vice president of the Microsoft Office Product Management Group, we questioned him about future monetization plans for the online suite. He wouldn't confirm any details, only saying that Microsoft was "experimenting" with several options. To date, nothing has changed on that front.

At the moment, the Technical Preview is not offering full access to all the Office programs - only Word, Excel and PowerPoint are currently available. There is a placeholder for OneNote, but it displays a message reading "Still to come..." when clicked. We're told that OneNote support is due later this fall. That should be relatively soon, considering that it's already October.

The web version of Microsoft Word is also incomplete at this time, allowing you to view files but not create or edit them. Only Excel and PowerPoint allow for both read and write access at the moment.

According to Microsoft, the Technical Preview program is designed solely for the purpose of collecting user feedback prior to the broader beta release of the service. No date has been given for the beta launch as of yet but the online suite is due to ship next year alongside Office 2010, the next version of the company's desktop software suite.

How to Join

If you're interested in signing up for the Technical Preview, you'll need to establish a Windows Live ID if you have yet to do so. Hotmail and Windows Live Mail users should already have one - it's your @hotmail.com or @live.com email address. You can then sign up for the Technical Preview program via this link. As noted above, you will need to select either the United States or Japan during signup, as those are the only two countries supported at this time. After completing the sign up process and accepting the license agreement, your Windows Live ID will have access to the Web Applications by way of SkyDrive.

In saying that, you may think we're overlooking Office Live Workspace, Microsoft's own web-based service for storing and sharing documents with family, friends, or colleagues. After all, it does come with its own plugin for the Microsoft Office software which allows you to both open and save documents to and from your online workspace.

However, while both Google Docs and Office Live provide online storage and easy ways to share files, Google Docs has Office Live beat when it comes to collaboration, a key reason for the service's popularity. Where Office Live uses SharedView for screen sharing a document with another user in real-time, Google Docs allows multiple users to collaborate in real-time without the need for desktop software. Google's service can even alert you via email notifications when changes have been made. Microsoft's soon-to-arrive "Office Web Applications" may end up giving Google Docs a run for their money (especially considering it will work on the iPhone), but at the moment, Google Docs is the better choice for real-time collaboration.

Why OffiSync?

The only problem with Google Docs is that, in some people's opinion, it's just not as good as Microsoft Office software. Of course, that's an entirely subjective statement - you may or may not agree (In fact, it's likely you don't, given that you're reading a blog about web apps and web technology). Still, there's a large user base of folks who launch Office every day instead of a browser, and it's for those people that OffiSync was designed.

Test Drive

Through a simple Office plugin, you're provided with a new menu seamlessly integrated into either your Microsoft Office 2003 or 2007 software.

From the menu, you can open, save, search, email, and more, as you can see from the image above. In this case, "open" and "save" refers to opening and saving to and from Google Docs, not your PC.

Saving Files

Our one complaint involves the "Save" and "Save As" options. When we opened an Office document that was saved only on our PC, and went to upload it (save it) to Google Docs, neither "Save" nor "Save As" defaulted the title of the doc to what it was already named. Instead, it displayed "untitled." This is obviously only a minor issue, but one that becomes an annoyance if you use OffiSync to upload a lot of previously local-only files to the Google Docs service.

Browsing & Interacting with Google Docs

Using either the Save or Open menu options, you'll be presented with a dialog box which has tabs for both browsing and searching your Google Docs. There's even a drop-down box that lets you switch between multiple Google accounts if necessary.

We were surprised that you could even interact with the Google Docs service from within this dialog box. For example, a right-click on any folder gave us options to create a new folder, delete the folder, or refresh. This was especially handy as we began to upload and organize our local stash of files. You can also drag-and-drop files from one folder to another.

Searching

The search feature also worked really well, searching not only document titles, but also within the documents themselves. However, if you're looking for a document title using partial text, you'll need to use an asterisk (*) in order for the search feature to locate your file.

Collaborating

With the plugin, you can invite collaborators or modify their permissions. In a dialog box, you simply enter their email address, assign read or write permissions, then click "Save." You can then choose to write a short message and configure your notification options. It's just as easy as using the Google Docs service itself.

At the moment, in order to see real-time edits, you still have to use the Google Docs service in the browser. However, OffiSync creator, Oudi Antebi, is working on a feature that will let users see updates in real-time as two or more people open the file in Office.

Conclusion

The OffiSync software is shaping up to become a must-have add-on for anyone who can't part with their Office installation but wants to enjoy the features of Google's cloud-based service. It may even provide some competition for the upcoming Office Web Applications...if OffiSync ever expands beyond Word, Excel and PowerPoint, that is.

Antebi plans to keep OffiSync free for consumers but charge for the enterprise version, which will be available later this year. It's hard to say if that's the right strategy - after all, we're consumers and we'd be willing to pay for this plugin - it's that good. But given Microsoft's plans to debut their own Office web apps later this year, Antebi may have no other choice but to keep it free for consumers in order to stay competitive.

We just hope that OffiSync doesn't end up with the same fate as that other Google Docs/local docs sync service DocSyncer - they didn't make it. But, we think there's a chance that OffiSync will be able to thrive where that service did not thanks to Antebi's plans to integrate even more Google Services (like Google Maps) into the software in the future. That alone, could give it a unique selling point that no one else provides. He also plans on making the search feature more robust, giving users smart filters to find the files based on metadata (names of collaborators, file type, size, location, etc.). That, too, will be a useful feature - especially as more and more of our documents are transitioned to Google's web-based service.

If you want to try OffiSync for yourself, you can. The download is now available for everyone from the OffiSync web site.

When adding the gadgets to iGoogle or Gmail, you won't have to enter in your Zoho account information in order to access your Zoho data. That's thanks to the oAuth support built in. In order to add a custom gadget to Gmail, you must first turn on a particular setting in labs which allows for this (Enable "Add any gadget by URL" in Labs).

Note: To learn more about custom Gmail gadgets, go here.

In social networks like Facebook and Orkut, the gadgets function more like applications. Once you click the link on the Gadgets page to add them to your profile, you'll be taken to a page where you'll need to enter in your account information before they will appear in your Applications list.

Finally, for OpenSocial compatible networks and applications, a link to an XML file is provided and for anywhere else you need a gadget, there's a generic embed code that can be used.

For anyone thinking of making the switch from Google Docs or Gmail over to the Zoho Suite, gadgets like these can make the transition easier as you'll be able to keep up with what's new even when you're still in your Google applications. And for those of us who spend entirely too much time in social networks, having these gadgets on hand means we won't miss out on the important information that matters most.

The new Zoho Chat 2.0 is no dumbed-down client. It offers most of the features that you have come to expect from your IM desktop applications. You can send files, record your chat history, customize your theme, and more - just like regular IM apps allow. It does a few cool tricks, too. For example, you can type in a new event in the chat bar at the bottom of Zoho Calendar to create a new appointment on the fly. In Zoho Meeting, you can launch desktop sharing with others from within the IM application. (Windows only for now.)

The chat tool is also able to send you notifications from activities that take place within Zoho itself, including document sharing notifications, unread chat messages and more - definitely a handy feature. Future releases for chat include plans to introduce even more IM networks, most notably Skype.

This release represents a major upgrade of the chat application in Zoho. Current Zoho users can try Chat 2.0 here as of today: chat.zoho.com.

Clearly, this new interface, dubbed the MenuTab by Zoho, was inspired by Microsoft's Ribbon interface, which is slowly becoming the standard interface paradigm for Microsoft applications. Zoho smartly keeps the most often used functions like undo/redo, copy, cut, paste, and save outside of these tabs so that they are always available (something MS Office also does thanks to the Quick Access Toolbar). In our tests, the MenuTab worked just as advertised, and if you are comfortable with the MS Office 2007 interface, you will feel right at home in the new Zoho Writer.

Zoho plans to make the MenuTab the default interface for all of its productivity applications in the near future.

New Features

Zoho also added a few new features to Writer. Among these are improved auto-insert fields for dates and page numbers in the header and footer, a word and character count in the status bar, a LaTeX editor, and the ability to change your page layout to landscape mode. Collaborative editing is probably the most important new feature (and a necessary one, given that Google Docs has been doing this for a long time), but as Rafe Needleman points out, it's too easy to overwrite another user's edits.

The word processor itself is rather rudimentary. There are some basic options for formatting your text, aligning it, highlighting it, etc. You can also choose to insert photos and links from the "Insert" menu or create bulleted and numbered lists. Beyond that, the tool doesn't do much in terms of word processing. Also, at the moment, the files you create can only be saved in .HTML format. Other formats like .TXT, .ODT, and .DOC will arrive in later, says the company.

If basic word processing was all that Shutterborg did, it probably wouldn't be worth a mention just yet. However, the "Open from Web" option that is presented to you upon launch is a pretty clever invention. Here, you can enter in any URL on the internet to open an exact replica of that web page, with the CSS and images intact. You can then edit it as you desire which could obviously lead to some humorous creations.

That feature alone makes Shutterborg worth a look simply because it's so easy to use. Although the resulting HTML file won't look like much if opened outside of the Shutterborg processor, it's easy enough to grab a screenshot of your mocked up creation while you have Shutterborg open. The potential for creating hilarious edits to well-known sites will certainly appeal to the creative types out there. We can't wait to see what they come up with. 

Shutterborg is a creation of developIT, a small business in Waterloo, Ontario, Canada whose focus is on developing web sites and Rich Internet Applications (RIAs) for businesses of all sizes.

For many users of Google Docs, that answer is "no." According to Google's Help Topic on SSL as well as their Google Apps Edition comparison guide, SSL is a feature only made available to users of Google Apps Premier and Education Editions. However, in some informal testing on our part, it appears that users of Google Apps for Your Domain were given that option as well, despite the fact that their Google Apps edition clearly reads "Standard." For everyone else, though, Google Docs remains an unencrypted HTTP session.

In a business or educational setting where Google Docs is being used, your I.T. admin has probably turned on SSL for you by activating the feature that forces SSL sessions for all users. If they have not, though, you can still switch on SSL for yourself, says Google, but their help documentation fails to explain how that can be done. All the documentation says is that "your users can enable HTTPS when necessary."

What they probably mean is that anyone can type in "https" when entering in the URL for a Google Apps service in the address bar of their browser. Since your average internet user doesn't think about these sorts of things, though, that's probably not the best solution in terms of security.

While we hope that any I.T. admin in a corporate setting knows well enough how to enable a basic security feature such as this, it would still make us more comfortable if these sorts of things were enabled by default. The only reason to not enable SSL is because it can slow down your connection to Google services. Still, in the event of network issues, I.T. admins could temporarily disable this feature to speed up access for their users. But Google hasn't chosen to make security the default - they've chosen speed.

Outside of Google Apps, everyday users of Google Docs don't have an option in their Google Docs settings to force the service to always use SSL. Like those with a neglectful I.T. admin, these Docs users would have to remember to type in the "https" prefix if they want to use a secure connection.

SSL Implemented Haphazardly

Manually typing in "https" is all well and good, but let's face it - most users won't ever know to do this and those of us who do know won't remember. Not only is this process laborious, it's inefficient, too. For example, those who want to take advantage of the Gmail Calendar and Docs widgets, which allow for one-click access to other Google services from within Gmail, would have to forfeit a secure connection in order to do so. The only recourse would be to not use the widgets at all, and that certainly disrupts our workflow.

However, if you've enabled SSL within your Gmail settings, connections to your other Google services will also be encrypted if you use the navigation bar at the top left of your Gmail...but only if you use the navigation bar. Even when signed into your Google account, typing in "docs.google.com," "calendar.google.com," or using the Gmail widgets will still take you to the HTTP site.

At Least They Have SSL...

What's really unfortunate about this potential security issue is the fact that Google is actually leading the way among webmail and web app providers when it comes to offering SSL to its users. Although other free webmail services from Yahoo, Microsoft, and AOL, for example, may authenticate you upon login via HTTPS, they drop down to unencrypted mode immediately after the authentication is completed.

However, it could be argued that those other services are not claiming to be a secure replacements for business use. Since Google promotes Apps as a web-based alternative to expensive desktop software, many people mistakenly assume that means Google services are, in general, "pretty much" secure for personal use, too. Apparently, that's only true to a point.

It's also worth pointing out that nothing, not even SSL, can keep a determined hacker out of your account. As ZDNet reported at the beginning of the year, even SSL can't keep blackhats from hijacking your session through the use of "sidejacking," a trick that enables hackers to take control of any Web 2.0 app that relies on saved cookie information. (There have also been other reports of Google Docs security issues, but we couldn't reproduce the problem.)

Providing SSL to everyone is the least Google could do. And to the other webmail/web app providers out there: it's time you followed suit.

The online versions will share the same names as their desktop counterparts (Word, Excel, etc), although unfortunately they don't fully escape the awkward and confusing branding that Microsoft gives to most of its Internet apps. The collective name for these apps is "Office Web Applications". To remind you, there is also an Office Online (a separate Microsoft site where users can download templates) and an Office Live Workspace (for sharing office files between desktop and Web - our coverage).

The "Office Web applications" will be available to consumers through Office Live, a service which has both ad-funded and subscription options. Business users will be offered Office Web applications as a hosted subscription service and through existing "volume licensing agreements". There will be a private technology preview of the Office Web applications later this year.

Last month we ran a poll asking which word processing tool you primarily use. We got over 2,600 separate votes and a resounding 49% of people still use Microsoft Word as their main word processing tool. Its open source desktop equivalent OpenOffice got 16%. Google Docs was the best placed Web Office app, with 15%.

The results showed that there is still a big place for desktop Office apps. Nevertheless, with the announcement yesterday of Microsoft Azure - a so-called cloud computing OS - Microsoft is clearly serving a growing demand for browser-based office software. We expect these apps to become more full featured over time.

No matter which department you're in, Web 2.0 technologies have had an impact. If you've been ignoring their prevalence and adoption, you're at risk of falling behind in your career and your business is at risk of losing ground to its competitors who are tuned into this trend.

Here at ReadWriteWeb, we deliver news about Web 2.0's impact on business in addition to news about web technologies in general. Depending on your area of interest, you can find a lot of great information on this subject in our archives. Or simply bookmark this post for easy reference.

Document Collaboration Suites

GroupSwim is an innovative company which has created an intelligent community building and collaboration SaaS solution. They aim to connect individuals and build knowledge utilizing social based methodologies. Read more.

DreamFactory's suite of Enterprise 2.0 applications consists of a Project Management module, a Time and Expense Module, a Document Manager, and a Team Calendar. Originally, the company was available on Amazon Web Services, but now DreamFactory's software will be available on Intuit's QuickBase platform, too. Read more.

Box.net offers collaboration functionality which allows any Box.net user can invite collaborators to any folder in their account. The collaboration feature is also fully compatible with all the OpenBox services, which extends online collaboration beyond just word processor documents, spreadsheets, and presentations, similar to what Google Docs currently offers. Read more.

The term groupware refers to applications that facilitate real-time communication, coordination and collaboration amongst groups of people. A number of startups are working hard to develop the nascent groupware market, so in this post we identify some of those startups and provide an overview of where the market is heading...read more.

What's the Deal With Wikis?

Only a handful of years ago, it was common to hear people laugh at Wikipedia. Anyone can edit it! How could you take it seriously? These days, just as blogs are, wikis are on their way to winning a reputation as serious publishing platforms. Wikis are now serious business. Read more.

Atlassian Confluence, makers of one of the most popular enterprise wiki solutions, offers Microsoft Office and SharePoint integration in their release of the Confluence 2.9 software. With these new tools, users no longer have to know the technicalities of wiki markup or even how to use the included rich-text WYSIWYG editor in order to make changes to the wiki - they can simply open up a Microsoft Office document instead. Read more.

WetPaint, a popular hosted Wiki solution, provides person-to-person and private messaging between users of their Wiki network. This means that Wetpaint Wiki users can now send single or multi-person private messages, to connect and collaborate with others about their interests. This post introduces wikis and discusees who is using them and for what purpose.First, wikis are described and then the range of wiki products in the market right now is explored. Read more.

Leave it to people in the wiki market to know how to collaborate. Nearly 20 different wiki providers have teamed up to offer a new Firefox extension that will notify users whenever they are on a page that is publicly editable, using a standard icon that sits in the same place the RSS autodiscovery icon appears. Clicking on the icon (img. on the left) will take you to that page's editing interface. Read more.

What's Office 2.0?

Web Office Defined: A Web Office suite is a combination of productivity, publishing and collaboration features. A Web Office both embraces the functionality of desktop office suites (e.g. Microsoft Office) and extends it by using Web Native features. Read more.

The State of Office 2.0: Over the past 10 years, Corel, Sun, IBM and others have tried to compete with Microsoft in the office software business, but thus far none of them have been able to take a significant chunk of Microsoft's large market share, which generates revenues exceeding $15 billion each year. These companies have tried everything; including Sun open sourcing their StarOffice suite and releasing it as the free OpenOffice. Yet, even this very compelling move has not been able to make a serious dent in the market. Read more.

Microsoft announced their Office Live Workspace is publicly available for everyone to access. The site, a free web-based extension of Microsoft Office, lets you access your documents online and share your work with others. Some say that the service's launch is a direct response to Google's entry into the web office space with their Google Docs online service. If that's so, then the question now is: did Microsoft just trump Google Docs? Or does Google Docs still rule online office suites? Read more.

The Web Office was a market that underwent a lot of changes in 2007. Our definition of Web Office is: A Web Office suite is a combination of productivity, publishing and collaboration features. A Web Office both embraces the functionality of desktop office suites (e.g. Microsoft Office) and extends it by using Web Native features. The 2007 year in review: Read more.

This is the perspective of a "skeptical, later early adopter"; the sort of person who Microsoft needs to retain and should have been able to retain easily. I don't spend time on productivity tools that may at some date make me more productive, but which today are just a frustrating time sink. That describes the majority of people. MS Office can be annoying, but it does work. So any serious alternative has to offer a significant advantage and at the same time make adoption a total breeze. Read more.

EditGrid, the main product of HongKong-based company Team and Concepts (TnC) Ltd., is a leading Web 2.0 online spreadsheet service that focuses on online collaboration and interoperability. Read more.

eXpresso was named as one of PC World's 25 Most Innovative Products of the Year for 2007. PC World succinctly summed the product up: "[it] allows Excel users to share their spreadsheets, online or off." eXpresso is different from the web office contenders that you normally hear about on ReadWriteWeb for three reasons...Read more.

Zimbra is looking to expand its platform to the iPhone. Recently they announced Zimbra Mobile for iPhone 2.0. Zimbra Mobile for iPhone 2.0 will allow iPhone users over-the-air two-way synchronization of e-mails, calendar, contacts, and photos between user mailboxes and mobile devices, and seamless "push" e-mail service for all Zimbra Collaboration Suite users. Read more.

News from the Office 2.0 conference in San Francisco, 2008. Read more.

What's Happening in the Enterprise 2.0 Space?

A report released by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013. Read more.

Enterprise 2.0 is Happening: If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.

The break-up of behemoth, vertically integrated enterprises commenced in the 1970's, got a boost from junk bond financing in the 1980's, and accelerated in the 1990's with globalization. Now, late in the 2000's, Social Media (aka Web 2.0) is adding another gear that will accelerate the fundamental restructuring of the enterprise. Read more.

Most enterprise software sucks. That is my considered opinion from 30 years in the software biz. Words that come to mind are: bloated, inflexible and user hostile. The good news is that it is getting better, a lot better. The driver for change is what I call the consumerization of enterprise software. These new software champions typically have some if not all of these 8 main attributes...Read more.

The Enterprise 2.0 Launch Pad program is a program that allows companies to showcase their products and compete for the opportunity to present their ideas to the community at this year's Enterprise 2.0 Conference. This competition, organized by Stowe Boyd, began in April when companies were invited to post their video pitches to the E2 web site. After the community voted, the list of contenders was narrowed down to five finalists who will now compete for the final spot. For that grand prize winner, the prize is free exhibit space at the upcoming conference. Read more.

SharePoint to run Enterprise 2.0? 9 companies are saying "yes," having recently launched Enterprise 2.0 offerings that integrate with SharePoint technology. If there's one thing that any I.T. pro knows it's the value of "maximizing their investment" in whatever servers they run, technology they use, or services they've signed up for. With strict budgets in place, no I.T. purchases are bought on a whim. Instead, each decision is researched, tested, thoughtfully considered, and, if worthy, purchased, then rolled out to become a part of the I.T. infrastructure. SharePoint is no exception. Read more.

Is 2.0 Affecting My Industry?

Yes! Check out the examples below of Web 2.0's impact on various industries and fields.

Finance/Banking

Google is announced that after more than a year of work on the problem, Google Finance is now offering real-time price quotes for any stock traded on NASDAQ. Read more.

Strands, the recommendation and lifestreaming service we've written about here before, announced a much anticipated deal that will put it in the driver's seat for financial recommendations served up to millions of online banking customers around the world. The company's recommendation test-case in music is no longer all they will be known for around the world. Read more.

We reported on a survey that revealed that 48% of online banking customers between the ages of 18 and 34 would be interested in using "secure gadgets for personal banking" if their bank offered them. More than a quarter of bank customers would consider switching to another bank if it took better advantage of web 2.0 technologies. While that survey was flawed in some ways, there is another access point to banking information that customer may want more than secure widgets: mobile. Read more.

48% of Bank Customers Want Web 2.0 Gadgets. WorkLight, a startup that offers enterprise 2.0 products, recently did a survey among Facebook users to find out their willingness to use Web 2.0 tools for secure banking. The survey was conducted among 1000 Facebook users between the ages of 18-34. The fact that the survey was conducted among Facebook users gives it a bias towards tech-savvy people. However there are some surprising findings. Read more.

Accounting

Online Accounting: State of the Market: Accounting software for small business and personal use is increasingly moving from the desktop to online. However, compared to other office software, this transition to online has been relatively slow. Partly that's due to user reticence: writing a document online and sharing it with others (via Google Docs, Office Live, Zoho, or whatever you use) is one thing. Entering sensitive financial information into your browser is harder to adjust to. Read more.

Project Management

Add this one to your web office toolkit - LiquidPlanner is an online, hosted project management tool that lets you access and update projects anywhere you have an internet connection. The service offers you and your team a complete project environment, social networking and collaboration features, and a probabilistic scheduling engine which tells you the probability of completing each task - and ultimately the entire project - by a certain date. With everything organized into a centralized dashboard that can be customized for each team member, everyone on your team can stay focused on their tasks and how they relate to the project as a whole. Read more.

The Clarizen project management software came out of stealth mode last year and has now just launched a new version with additional features. The latest version, Clarizen v 2.0, will be demoed at the "Under the Radar Conference," an event held on Microsoft's campus whose current theme is "The Business of Web Apps: Where the Web Goes to Work." Read more.

Enterprise 2.0 is a rapidly growing trend that takes the concepts and tools of social media (social networking, RSS, wikis, blogs, etc.) and re-purposes them for business use, wrapping them up into applications that make the tools at work seem more like the tools we use in our day-to-day lives. While these enterprise 2.0 apps give us that web 2.0 feel, it's rarer to see actual Web 2.0 services like Facebook or Twitter used by businesses. And although we've seen many people promoting the business use of Twitter, we had not yet heard about anyone actually going so far as to integrate Twitter into a non-consumer focused application. However, that's just what Joint Contact has done. Their PM tool now shows how tweeting can actually be a productive activity. Read more.

37Signals offers a range of applications, from simple, single-function apps like Ta-Da Lists (to-do lists), Writeboard (collaborative word processor), and Campfire (group chat) to more complicated apps like Basecamp (project management) and Highrise (group contact manager). Read more.

Health

Health 2.0, web-based apps and services for the healthcare sector, is a nascent but potentially huge market for web 2.0. As of now, many of these apps have an emphasis on communication, information sharing and community. These are relatively easy things to address using Web tools. However we're starting to see health 2.0 apps try to tackle the enormous inefficiencies in the healthcare system - check out our description of Carol.com below. Also, in the longer term, we will see the Web being used in medical diagnosis and practice. Read more.

The Health 2.0 Conference is reviewed here and some of the health web apps that caught our eye as well as trends that are discussed. Read more.

Google announced the public availability of Google Health, after initially launching as a closed beta back in February. It is described as "a safe and secure way to collect, store, and manage [your] medical records and health information online" and is being positioned as a way for users to control their own medical records. Read more.

HR

Traditional resumes are boring. They become stale and out-of-date, they can't really showcase your work or achievements, and they end up just sitting in the bottom of someone's inbox. A paper resume, while professional, doesn't really let an employer get to know you. Many sites are trying to solve the problems of traditional resumes by providing job seekers a new way to stand out in the crowd. Read more.

The iPhone has been making headway in its battle to become a business-ready tool. Obviously, the addition of Microsoft Exchange support was a big step towards being considered a viable alternative to the traditional smartphones used at work, like Blackberry and Windows Mobile. However, beyond simply supporting enterprise email, the iPhone platform has a lot of potential to cater to the needs of its business users, too. Read more.

LinkedIn has an audience that is both younger (41 vs 48) and richer ($106k vs $98K). LinkedIn was also naturally crowing about their growth (189% for year ending Oct. '07) and the chart from Nielsen which shows comparative Facebook growth at 125%. Note that Facebook growth is from a higher base and the law of large numbers applies, but Facebook has always crowed about their growth rates vs the larger MySpace, so they have to live with growth rate comparisons to LinkedIn now. Read more.

Marketing

Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current popularity of the social web. This new technique involves companies encouraging its customers to create content of their own in order to generate interest in the company's brand. Unfortunately, one of the potential side effects of this strategy is the potential for negative buzz. Despite this fact, a surprisingly low percentage of marketers are monitoring for negative responses. Read more.

Using the new pilot program from a company called Involver, Kiva launched a video campaign on Facebook to draw users to their site to lend directly to these developing nations. The video even features a button that appears at the end of the video encouraging you to "lend" money. Read more.

Mobile marketing startup, TextBound, has big plans to make text messages the new mass media for advertisers. Like we mentioned earlier, more and more companies are going to be betting on location based mobile ads this year, and TextBound hopes to capitalize on this trend. But unlike mobile social network/marketing vehicle, Fluc, TextBound isn't about connecting with your friends, it's about delivering ads to your cell phone via text message, then taking you to the mobile web for more details. Read more.

Recently, HiveLive announced a new partnership with Responsys, a marketing firm whose client list includes some big-name brands like Apple and Salesforce.com. Enterprise 2.0 is sure to follow. What Responsys offers their customers are on-demand email and marketing solutions that can be anything from web sites to email to mobile. With the new partnership with HiveLive, they can expand that offering to include enterprise social networks. Read more.

Widget platform Clearspring has an ad network that will allow widget publishers to monetize their widgets with advertising. The ads run inside widgets and come in a variety of formats. Clearspring has already inked deals with some of their largest widget publishers to run ads, including the NHL, 20th Century Fox, Lionsgate Films, Blockbuster, and Virgin Mobile. Read more.

So are ReadWriteWeb readers, many of whom are early adopters of Internet technology, using online word processing services now instead of desktop software? Er, no.

Less Than 1/4 of You Use an Online Word Processer as Your Main Tool

Let's delve further into the results, firstly for the desktop software. Last year MS Word got 46% and this year 48%. So not much has changed for the dominant office software supplier, even with RWW's Net savvy readers. OpenOffice slipped a bit, down from 17% last year to 15% this year. Overall, 76% of readers still use a desktop software program as their main word processing tool (counting the 8% who use a text editor for this purpose). That's up slightly from 74% the same time last year.

That means that less than 25% of our readers use an online service as their primary means of doing word processing. The best of the online breed was Google Docs, with 17%, up from 11%. This is a good sign though, because Google Docs is now second behind only MS Word.

Google Docs Gains Users, But Not From Microsoft

What was a little surprising is that the Web startups competing with Google Docs all performed worse than last year. ThinkFree got 2%, Buzzword 1%, Zoho 1%, and Zimbra less than 1%. ThinkFree and Zoho both polled at 5% last year and Zimbra 2% (Buzzword wasn't in last year's poll). This indicates that Google Docs has gained users not from MS Word... but from the online startups.

Tell us your reaction to these results. What's happened to the startups? Are they doomed in this market dominated by the big guns?

We think this has the potential to break open the Web Office market, because up till now nobody has done rich media for the enterprise as an easy to use browser-based package. Google Video for Business manages to do this, mostly because of YouTube's influence.

Matt Glotzbach, Product Management Director of Google Enterprise, described Google Video for Business to us as "a whole new way of working". He claimed that rich media will be incorporated into traditional email-based business communication like never before. Google sees collaboration as "the 'soul' of Google Apps" and video as the next big step in rich collaboration. Cloud computing, said Glotzbach, is what makes this possible.

How it Works: The YouTube Factor

Google Video for business unsurprisingly has many aspects of YouTube in it. You can easily upload videos, add descriptions and tags, share videos with the click of a button, and embed them in Google Sites and other internal webpages. You can also embed videos as 'gadgets' (aka widgets) in any site that accepts Google Gadgets - e.g. Google Spreadsheets. The gadgets have the same security as web pages, meaning that only authorized users can view it no matter where it is embedded.

Other features borrowed from YouTube include search (of course, but in this case only for videos to which users have access), ability to view high-quality video, ratings, comments and additional tags, ability to download videos for viewing offline or on portable devices.

Google Video for business uses the same infrastructure that powers YouTube. In our call Google noted that YouTube currently has 13hrs of video uploaded per minute! It streams hundreds of millions videos per day. So obviously this infrastructure is robust and can easily add a few more enterprise videos to the mix.

The one big difference though between Google Video for business and YouTube, is security. In the enterprise, security is a key feature.

Google Apps Ramping Up

As indicated by this week's ReadWriteWeb poll, where right now 21% of respondants say they use Google Docs as their main word processing tool (up from 11% the same time last year), Google Apps is exhibiting strong growth and increasing acceptance as an office suite. Google itself says that more than 500,000 businesses use Google Apps, with more than 3,000 businesses signing up every day. It says Apps has more than 10 million active users and "hundreds of thousands" of paid users.

Google Apps includes Gmail, Google Talk (instant messaging), Google Calendar, Google Docs, Google Sites, Start Page for creating a customizable homepage, and now Google Video for business.

Note: as well as for enterprise, Google says that a version for Google Apps Education Edition customers that allows faculty and staff to upload and share videos with students will be available on September 8 for free trial until March 9, 2009, at which point it will cost $10 per user, per year.

Google Apps vs SharePoint

When Google Sites launched at the end of February, we threw some cold water on the claim that Google Sites would compete with Microsoft SharePoint. ReadWriteWeb's Sarah Perez wrote that "for the small to medium size business, you could say that Google makes a strong offering as a more affordable alternative to Microsoft Servers and applications. However, it's a big jump from offering tools to a mom-and-pop as compared with a global, Fortune 500 company".

But with Google Video for business, Google has taken another step towards tackling the big enterprise market. It may well be a significant step, because with the consumerization of the enterprise these large organizations are getting used to using tools such as YouTube.

Indeed perhaps this YouTube video was one of the inspirations for the Google Video for business team ;-)

Competitive Landscape for Enterprise Video: Microsoft, Adobe, Veodia

Google says that there are video solutions for enterprises out there, but that they are "too complex and expensive for all but the largest enterprises". They also claim that competing products require proprietary hardware and software, and are difficult to maintain and use. No specific names were mentioned, but a recent article by Dan Rayburn explains how Microsoft and Adobe are both active in video solutions for enterprise:

"Historically, Microsoft's (MSFT) Windows Media technologies have always dominated the enterprise market for multiple reasons, the biggest being that the WM Player was bundled into the OS and the server is cheap to deploy. And while I think Microsoft still has the majority share of the enterprise market, Adobe (ADBE) continues to get more aggressive in targeting IT decision makers inside enterprise organizations.

With Adobe making the licensing costs for FMS3 a lot cheaper than they use to be, and the fact that live Flash is now considered stable in FMS3, I am beginning to hear from more enterprise customers who are now evaluating Flash."

We mentioned SharePoint above, which allows people to upload video - but there's not much else video functionality. Microsoft also has RoundTable, a video-conferencing solution, as well as Live Meeting and Office Communications Server (which does video).

So clearly Google Video for Business targets both Microsoft and Adobe, as well as other big vendors such as Cisco. Google's solution does appear to be much easier to use, just like YouTube was/is for consumers. Note however that it is not a live video solution, so it can't be used for video conferencing.

Google told us that an early stage startup called Veodia is the only startup they're aware of doing SaaS video for businesses. We looked at Veodia back in June - check out the video below for more details. If any RWW readers know of other startups doing this, please mention in the comments.

Conclusion

Up till now enterprises have been using mostly person-to-person and text-based communication to collaborate. Video hasn't taken off in a big way, perhaps because enterprise video solutions haven't been packaged as easy-to-use consumer-like tools. Not to mention network restrictions. That's not to say video hasn't been used at all - I recall it being used a fair amount back in 2000-01 on the enterprise intranet I was in charge of at the time. However perhaps 2008 is the time when it will ramp up.

No company is better placed than Google to exploit this - it owns the world's most popular consumer online video app (YouTube) and has rapidly become the leading Web Office vendor. It's even started nipping at Microsoft's heels in office software.

There's still a long way for Google to go to catch up to Microsoft in the enterprise software world, but we think that Google Video for business will get them another couple of steps closer. What do you think?

Conclusion

What is your position in the Enterprise 2.0 market. Do you work in IT in a large Enterprise? Do you work for a large incumbent Enterprise IT vendor? Do you work for a startup that is going to change the Enterprise world? Are you writing about this rapidly emerging market? Do you have unique insights or research to share? We would love to hear from you in the comments and maybe as a Guest Author. Email us if you're interested in writing for ReadWriteWeb's Enterprise Channel.

You can subscribe now to our special RSS feed for the Enterprise channel.

But in this post we explain how Google could still win the spreadsheet game by buying eXpress Corp.

"forget about Google - they are having probs!

So here is good old fashioned xls"

The rule for start-ups - confidence takes a long time to win and a second to lose.

Google could win by buying eXpress Corp. We reviewed the product here. It is a natural bridge product for Google. They can get clients onto a collaborative Excel and then switch them to a mature all Google product when it is really ready for prime time.

Or Microsoft or Yahoo could buy eXpresso. No, I do not have any interest in eXpresso - I wish I did :-)

Then again, Google could just buy stronger Expresso and give it to their programmers and tell them to work harder and faster :-)

While Zoho also has a number of consumer oriented products in its line-up, the company notes that it has lately been focusing mostly on providing features for businesses rather than consumers, which can be seen in the line-up of recent Zoho's products like Projects, CRM, and Invoice. Macros, too, are a feature that is mostly aimed at business users.

Google Docs, Zoho's largest competitor, offers a similar set of features (though no macro recording), but its overall product suite is limited to  documents, spreadsheets, and presentations. Also, Adobe just launched its own online office product in June. Chances are that Microsoft is also working on a similar product, though for now, it is following its 'Software+Services' strategy and is using the Internet mostly for storing documents and some limited file viewing capabilites.

Almost There

While the current crop of online office suites can't quite match the feature set of traditional suites like Microsoft Office or OpenOffice yet, the steady addition of features and products is making the online suites a lot more competitive and while they are still somewhat limited when compared to MS Office, they are approaching a point where their feature set can satisfy the majority of customers.