Old Spice's social media campaign exploded late this week and, unsurprisingly, what readers really wanted to know about was how the videos were being made. We also continued our exploration of the significant Internet trends of 2010: the Internet of Things swaddles you in cloth that listens; I scream, you scream, we all scream for augmented reality-flavored ice cream; and there's now a real-time, Facebook-like chat room for your site. Read on for more.
Top Stories of the Week
More coverage and analysis from ReadWriteWeb
The Future of the Cloud: Our Newest Research Report - Free
We're delighted to announce ReadWriteWeb's fourth premium report, The Future of the Cloud: Cloud Platform APIs are the Business of Cloud Computing. Thanks to the generosity of our partners VMWare and Intel, we're providing this report at no cost to you. The Future of the Cloud highlights cloud computing's impact on IT organizations, and explores both its disruptive nature and the new markets and opportunities it's creating. It also covers the impact of the transition on IT organizations in areas such as security, data, the new fundamentals of service provision, network architecture and the need to make the cloud part of a long-term systems and technology strategic plan. For more information or to download the report, visit here.
Real-Time Web
Augmented Reality
More Augmented Reality coverage
Internet of Things
More Internet of Things coverage
Mobile Web
Check Out The ReadWriteWeb iPhone App
We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.
ReadWriteStart
Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.
ReadWriteCloud
Our channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.
ReadWriteEnterprise
Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations.
ReadWriteBiz
Our channel ReadWriteBiz is a resource and guide for small to medium businesses.
Enjoy your weekend everyone.
You can subscribe to the Weekly Wrap-up by RSS or by email below.
RWW Weekly Wrap-up Email Subscription form: