Widgetbox is a marketplace for widgets and they are one of the companies presenting at DEMOfall '06. Alex Iskold caught up with Widgetbox CEO Ed Anuff today for a quick interview, before their presentation on Wednesday...

R/WW: What is your company about?

Widgetbox is a web widget marketplace that makes it easy to build widgets, find widgets, and use widgets.

R/WW: Why did you start this company?

We wanted to turn the portal model of web aggregation on its head and provide a way for the millions of bloggers and social networkers to be able to find and integrate content and application services into their web pages.

R/WW: What are you major accomplishments thus far?

Successful beta program which yielded over 200 widgets and over 5000 widget developers participated in the beta.

R/WW: What are your major challenges?

Make the everyday blog user or social network member aware of our service. Continue to make it as easy as possible to use.

R/WW: What are you going to build in the next 12 months?

The next major milestone for us is to roll out our advertising services which allow our users to select from an assortment of ads and affiliate ecommerce widgets that they can add to their sites to make money.

R/WW: What is the most important thing for a start up to be successful?

Determination and resourcefulness, have a big dream while keeping touch with reality, building a strong network of partners

R/WW: What web sites / blogs do you use / read often?

Mashable, Techcrunch, Read/WriteWeb, Programmable Web

R/WW: Which web 2.0 things are noise and which are signals?

Too soon to say, too many things are changing to quickly these days

Richard's Note: See also Widgets are the new black, a R/WW post from June in which I referenced Widgetbox.