Despite all the
broohaha over whether Spaces is the biggest blog
service on the planet, it's apparent that Windows
Live is making an impact on the Web. After being around for less than a year,
Alexa now ranks Live.com (and all its sub-domains) as the 10th biggest property on the
Web. And yet it doesn't seem to be affecting MSN.com's traffic that much. MSN is still
the 2nd ranked property on the Web, behind Yahoo.com and ahead of Google.
Here is the relative ranking for the live.com sub-domains:
- login.live.com 59%
- mail.live.com 20%
- spaces.live.com 15%
- get.live.com 2%
- live.com 1%
- ideas.live.com 1%
- help.live.com 1%
- Other websites 1%
The login.live.com domain is essentially Microsoft Passport - and note that when you sign into certain MSN properties, it'll re-direct through the login.live.com domain. That goes some way to explain why live.com is doing so well, but not at the expense of msn.com.
Here is the Alexa comparison chart between MSN and Live.com:

The gap is closing, but more due to Live.com's growth rather than MSN losing traffic. However as George Moore, GM for the Windows Live Developer Platform, told me earlier this week - Windows Live rollout is due for completion at the end of this year:
"Well actually you're starting to see a number of the websites losing the beta designation and the trend looks alright. I can't say the specific date when everything's going to be out of beta, but certainly it's going to be this year - ahead of Vista."
So Live.com is well and truly on track to become Microsoft's main Web property. While MSN isn't losing much ground currently, once all the current Live products go out of beta and replace the MSN versions (e.g. Live Mail for Hotmail) - expect Windows Live to take MSN's place at number 2.
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http://www.alexaholic.com/live.com+passport.net
The live.com gains were completely at the expense of passport.net, so it's not user adoption that is driving live.com, but re-branding of existing services (Passport, Spaces, Mail)
Also when you login into hotmail.com it bumps you to live.com to help inflate traffic.
Good comments above. It is hard to believe it is a top 10 when after searching "noah" live.com freezes. Maybe that says something about myself;)
noah kagan
It may not get my vote though. Hotmail Live beta runs slower (awfully) on IE6 but reasonably on Firefox, and Live messenger requires XP (I'm still a W2k user). Craziness like this means that they could shut out a large portion of their potential user base.
These are all great comments and I agree it's re-branding plus login.live for passport.net plus the re-directs that's driving most of the traffic rise for Live. But still, to be in the top 10 after only 4 or so months of real growth is pretty impressive.
It isnt really growth though Richard. Live.com covers absolutely everything, and most importantly the logins for both Mail and Messenger. Spaces then takes up the next biggest chunk which again is essentially a rebranding. The only real new Live services offered by Microsoft (for example the homepage Live.com) make up just 1% of the overall Live.com figure.
Passport was never counted as part of the MSN offerings on Alexa so there is a clear reason why MSN has not been expensed.