To get featured on the site, WordPress.com's Jay Victory recommends that bloggers use food-related tags like food, recipes, baking or cocktails so that their posts are more easily discoverable for the site's editor. According to Victory, the service's bloggers currently post "thousands of mouth-watering recipes and food stories every day."

More Verticals to Come?

Chances are that this won't remain WordPress.com's only attempt at establishing destination sites for different verticals. It's easy to imagine similar sites that aggregate the best travel blogs on WordPress.com, for example.

There are, of course, also some ulterior motives here besides helping readers to discover content on WordPress.com. If FoodPress becomes popular, it could not only bring more traffic to WordPress.com blogs, but also provide some SEO advantage to the sites that are listed there.