World's Largest Paid Blogging Platform Goes Real-Time
Typepad, the SixApart-owned paid blogging service believed to be larger than any other online, announced this morning that every one of its blogs will now make updates available in real time. The service has implemented the Google-backed real-time protocol Pubsubhubbub, an Atom-centric alternative to the real-time protocol RSSCloud, which competitor WordPress turned on for millions of bloggers last week.
A fast-growing number of sites around the web are now flying the real-time banner, no longer requiring that news reading software poll them for updates several times an hour. With two of the largest blogging software providers now real-time, blogging could steal a little thunder back from immediacy-rich social networks like Facebook and Twitter.
Josh Fraser, a Pubsubhubbub contributor, wrote a comparison of that protocol and RSSCloud on TechCrunch this weekend. Fraser favors Pubsubhubbub but says that both are a big win for the real-time web. Developer Chuck Shotton has written about the prospects of making the two protocols interoperable. "I know this sounds dorky," RSSCloud lead developer Dave Winer said last night on Twitter, "but I don't see rssCloud and Pubsubhubub competing. It's not either-or."
Note that the Typepad announcement says that Google Reader is consuming Pubsubhubbub feeds - but we've confirmed with protocol developer Brad Fitzpatrick and then with SixApart that this was a misunderstanding. Google Reader still does not consume real time feeds. When it does, that will be a big deal for the real time web.
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Thanks for the shout-out and the link.
These are exciting times for the web. It's amazing to think that none of this existed even just a year ago.
Great - this will make it even more interesting to attend the Portland Pubsubhubbub meeting on 9/22.
Thanks for the writeup, Marshall. I should note that the Six Apart Update Stream (which Brad Fitzpatrick helped create when he was at Six Apart) has been delivering realtime updates to a small number of very large consumers for about three years -- I think Google Reader has been one of those consumers for some time. Though it's not using the new PubSubHubbub support, it is certainly something of an ancestor of these technologies, and the benefit of helping TypePad bloggers get the word out faster is real already.
Feeling a bit embarrassed. I honestly didn't know that Type Pad was a paid plaform.
I'm waiting for any tangible evidence to be brought forth; for the moment either technology, be that RSSCloud or Pubsubhubbub, remains pretty much a concept.
World's Largest Paid Blogging Platform Goes Real-Time http://bit.ly/G6oXS (Typepad goes Pubsubhubbub) [from http://twitter.com/marshallk/statuses/3985235980]
Posted by: Marshall Kirkpatrick
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September 16, 2009 12:41 PM
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