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3 Trumpets Mobile Web Breakthrough with X-Series

Written by Richard MacManus / November 20, 2006 8:23 PM / 5 Comments

The BBC wonders if British mobile operator 3 has "discovered the holy grail of the mobile phone industry", simply by bundling some mobile web services together and making it flat rate pricing. Mobile Web expert Ajit Jaokar is very bullish on this news.

3's new package is called X-Series and here's what's in it:

  • Skype internet telephony
  • Microsoft Messenger
  • Ebay
  • Unlimited internet access
  • Google search
  • Yahoo Go services
  • Sling television access
  • Orb access to home PC
  • Podcast downloads on the move

It's a useful set of apps, but the BBC thinks "the underlying technologies are not particularly new or cutting edge". It notes:

"The special thing about 3's offering is that it provides all these applications bundled, user-friendly and ready to go - even Sling's access to your home TV set and Orb's connection to your own PC."

What's being touted as the best feature though is that customers will pay a flat rate for all their data transfers - subject to "fair usage limits". Ever since I've had a mobile phone, the cost of accessing the Mobile Web has been the single biggest reason I don't surf the Web on my phone. A lot of people feel the same way, so this is indeed a welcome (if long overdue) initiative by 3.

It's not all rosy news. The service is launching in the UK on 1 December, then 3's other markets (Italy, Australia, Austria, Denmark, Hong Kong, Israel, Ireland and Sweden) during 2007. So it's a limited release geographically - no New Zealand :-( Also currently it's available on only two handsets - Nokia's N73 and Sony Ericsson's W950. Along with those limitations, there are the usual usability issues with the mobile Web: connectivity, awkwardly small screens, etc. But it's still early days and any progress the industry makes on making the Mobile Web more accessible and easier to use, is good news.


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Written by Rudy De Waele from m-trends.org, and edited by Richard MacManus. We are entering an era of broadband being available anywhere, on any device - and this will happen all 'over IP' (Internet Protocol). So we are looking at... Read More

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  • This won't make it state side until the analog spectrum gets given back to the people in 2009.

    Posted by: Stefan Constantinescu | November 20, 2006 9:36 PM


  • The moment something like that comes to Spain, I will jump on it. Forget about loyalty to my current provider .....

    Posted by: hombrelobo | November 21, 2006 2:41 AM


  • I Have the N73 in New Zealand and it is a great phone but what is missing is really good integration with other services. This looks like it would help. What I really want is for serices to work seemlessly with my desktop apps. For example when I download a podcast to my phone I want that same podcast synced to iTunes and the play count incremented. Also the cost is way to expensive in NZ for data ($10 for 3MB).

    Posted by: Glen Barnes | November 21, 2006 12:27 PM


  • Convergence is truly beautiful! Now we need these bloody telco's in Canada to get off their asses and open the doors up so we can get some real innovation going on here.

    Posted by: David Coleman | November 23, 2006 2:06 PM


  • I have been waiting for this for years. Browsing the net with Opera mini is great, and the ericsson w950 comes with the opera browser and opera mini can be downloaded for free on the nokia. Hopefully t-moble and telefonica join the web party. Vodafone live is not a live, but dead.

    Posted by: audun iversen | December 3, 2006 3:07 PM




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