When it comes down to it, Mixd was similar to Google's Dodgeball, which is also a mobile social networking product aimed at the youth market. While mobile is the medium of choice for many young people, it seems that none of the big Internet companies has gotten a decent foothold in that market yet. In our Oct 06 post about Dodgeball, some commenters noted that the Dodgeball service was stagnant and not going anywhere fast.

It may be that mobile social networking is a tough nut to crack, despite the very lucrative demographics (youth market).

R/WW author Emre Sokullu also points out that Mixd was the first service to be born from Yahoo, but announced as a separate brand - i.e. without the Yahoo prefix (Yahoo Mail, Yahoo Pipes etc). There are other services like this, e.g. Flickr and Upcoming.org, but they've been acquisitions rather than built in-house. So is this a sign that Yahoo's peanut butter manifesto is being enforced - i.e. Yahoo is cutting back on their product portfolio? Or is it simply a case of Yahoo experimenting with new types of UIs separately from the main brand, a la Google's SearchMash, then bringing them into the main product line when ready (in this case, Y! Mobile)?