Yahoo! puts RSS in email
Written by Richard MacManus / November 30, 2005 2:50 AM
/ 5 Comments
From Yahoo's RSS honcho Scott Gatz:
"Tonight we are launching a full post rss reader in the new Yahoo Mail beta. If you are in the beta, you’ll automatically get the new features.RSS in mail makes perfect sense for a few reasons: 1) people already spend a lot of time in their Mail experience, why shouldn’t personally relevant content be there too 2) While you read RSS you are probably gonna want to forward good stuff you find 3) Hundreds of millions of users use Yahoo Mail, so if we want to reach the masses, we need to go where they are."
That third point is the biggie - millions more people use Yahoo! Mail than use the MyYahoo portal. And most of them probably haven't been directly exposed to RSS feeds yet.
I'll analyze this news fully tomorrow, but for now check out TechCrunch and Podtech.net for all the initial details.
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Hundreds of millions of people use Y! Mail? That sounds like an awfully high number compared to Simpy's mere 38M. ;) Hm, Y! is a public company, perhaps this number is published publically somewhere...
Hi Otis,
Scott Gatz said in the Podtech interview: "We have 227 million unique users that use Yahoo Mail…that used it in the month of October."
http://www.podtech.net/?p=229
cheers, Richard
Otis:
According to a recent estimate from comScore Media Metrix, Yahoo Mail has 219 million subscribers, just behind Hotmail.
Sorry Richard -- I must have been typing my response at almost the exact same time you were :-)
No problem Matthew, thanks for pointing to comScore.