YouTube to Publishers: Don't Put Your Own Ads Into Those Videos!
According to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to encourage.
According to YouTube's Terms of Service, content creators would need "prior written authorization" from YouTube before they can post commercial videos on the service.
Of course, there are thousands of commercial videos on YouTube where producers did not ask for written consent from the company before posting these videos, and, according to Mediaweek, YouTube has only contacted a very small number of these though the service is clearly trying to signal that it is not happy with the current situation. While YouTube is only notifying a small number of content owners, some producers complain that YouTube will not promote their videos if they include product placements.
YouTube, which dominates the online video market, is one of the most important outlets for most content producers, and YouTube has every interest in keeping its most prolific talent on the service. At the same time, though, YouTube is also bleeding a good amount of money every single day.
According to Mediaweek, YouTube will soon announce a more formal process for integrating commercial videos that integrates their own ads and product placements.
Share
Facebook
Comments
Subscribe to comments for this post OR Subscribe to comments for all ReadWriteWeb posts
Chris Pirillo of lockergnome removed his ads from his videos months ago because of this, he'd have to state it for sure, but from what I heard it was in relation to this same kind of thing.
so this will stop the publishers? c'mmon... they will just become more sophisticated. It will be the same story we saw on games and movies.
--
http://good-movie-news.blogspot.com
I guess I will just have to do the product placement when doing the recording.
Why didn't they post this on their BLOG?!
Ahhh.... Right :)
Wow. Total dick move here by Youtube.
Great job, YouTube. That's the way to drive more publishers to Hulu, et al.
Posted by: Jason Huebel
|
May 4, 2009 8:45 PM
Video killed the radio star.
YouTube killed the tv star.
Then YouTube killed itself (suicide is painless)
I would certainly check a new Twitter account dedicated to this feed using Tweetie (it would simply be another one). Even better would be the ability to map Twitter accounts to the Facebook updates to strike up a conversation easily on Twitter too.
I currently am a YouTube publisher.
You tube does provide quality hosting for video clips and the undisputed biggest internet exposure for a price, but for them this is not much.
Content is something they cannot create themselves and they need the publisher, which is for sale. Revver, MetaCafe and Break are paying more and more for content, and I already started placing videos there. With 6000+ monthly views, I do believe I deserve something for my work.
On the comment of going off to Hulu, et al - this is basically the problem with the Web at the moment - the continual leaping from one unsustainable business model to another, and way to much 'you mean you didn't see that coming???'.
#7, DUGG!
Youtube must foster growth and core producer success. Hell toss a paid content partnership deal at the top 1000. Launch a film school scholarship... Just dont bleed any more to hulu.
Oh, and about that, why not do content deals with paris, madrid, seoul, berlin film makers? too sensible?
I'm gunna have to put up a whole business proposal for you, @youtube: http://journik.posterous.com
According to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to encourage. thanks
flyff penya is so important to protect yourself. Believe that you could do habbo credits much better.