YouTube's FastForward Biz Site Off to Slow Start
It's often hard to tell the marketing experts from the impostors. Being a thought leader isn't about knowing the best buzzwords and having a PowerPoint ready to deploy, it's about being among the first to execute a great idea. Google and The Wharton School have teamed up to provide users with 100 marketing-related videos on how to build community and customer bases in the digital landscape. The Fast.Forward. Channel shows communications professionals how they can evolve to cut through the noise and spam, and build loyal audiences with tech savvy people like us.
Through short videos from some of the top industry minds including Google CEO Eric Schmidt, Lauder Professor at The Wharton School Jerry Wind and AAAA CEO Nancy Hill, the group hopes to challenge marketers to take risks and create better campaigns. For now, the site comes up short as the videos appear to answer questions in a very general manner with few specifics in terms of tactics and strategy. The most promising component of the site appears to be the "Free Tools" section with a list of resources including links to a website optimizer, search insights and 3rd party trends data from Facebook and Twitter. Nevertheless, as of this review, all of those links are dead. The first rule of marketing: test your product.
While this is a good site to get inspiration, social media marketers and PR pros who are looking for new strategies and specifics might be better off visiting Building43, PR 2.0 or asking questions through LinkedIn's online groups. Other great resources include the Social Media Club events and social marketing-related Meetups.
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This may be slow and they defintely need to fix their problems with the site but this may be interesting. Perhaps Google is trying to tell the marketers how they want them to conduct campaigns. This could cut down on the amount of spam on the net.
May be it's a slow start now but i am sure that it's definitely gonna come up with a huge success..
I found it slow myself, but i'm sure google will help make it a success...or mabe it will go he way of AOL
I'm a fan. There is a lot of wasted effort in marketing departments across the country. This saves having to send people to useless conferences so they can learn about "web 2.0". Watch the videos on YouTube...much faster.
Me too agree with you guys.But the other thing is i can't wait for so long.Anyways i will be checking out it and am excited too.
Stay connected.
Thanks for the constructive feedback on the channel. The channel by nature is dynamic so we are continuously improving the functionality. As for the interviews, we agree that we need to refine the questions, and in particular, we asked for more specific examples and supporting facts of the assertions being made during out Ad Week interviews.
We will be meeting with the Future of Advertising Board next meet to continue to refine and improve the Project, the channel, the topics it addresses and the questions we ask to get expert input.
Your suggestions for questions, as well as those of your readers, would be much appreciated, too.
Catharine Findiesen Hays, Project Director, Future of Advertising Project